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Carrie-Lynn Rodenberg, the owner of Turnkey Marketing, founded her boutique marketing firm after moving from New York where she was in charge of the direct response marketing for a 10 BILLION dollar company (Emblem Health). She went on to be the Director of Marketing and won the 2nd place Infusionsoft Ultimate Marketer Of The Year Award.

Carrie-Lynn graduated from the University of Virginia, which is considered a “Public Ivy League University” and is one of the top 25 universities in the United States. She is a hard charger that is a total marketing nerd. Most weekends you can find her reading books on business and marketing, playing with her two dogs Paxton and Charlotte, or volunteering at church. She and her husband/business partner, James, live in the Kansas City Metro.

Turnkey Marketing was founded on the principle that all work done well is important. The work done in the aftermarket automotive industry is important – it keeps us and our cars safe, and lets us live with much more freedom.

Carrie-Lynn says “Turnkey Marketing exists to help shops effectively communicate in their community, with their customers, and potential customers, all the good work they do so that your repair shop can be known as the trusted, “go-to” shop in your area”. Turnkey Marketing does this by providing cutting-edge marketing that actually works and increases car count.

Turnkey Marketing is a family-owned and operated “one-stop-shop” boutique marketing firm that does everything from social media campaigns to providing the professional shop an entire marketing department. Find her previous episodes HERE.  Turn-Key Marketing Website HERE

Kim Walker from Shop Marketing Pros is a social media expert. Kim’s experience includes a school counselor and teacher. Her ir?t=remarkableres-20&l=am2&o=1&a=0718033329husband Brian, started his own shop while he was a Mercedes technician in North Carolina. Then asked Kim to leave her school job and join his service business. Then for specific reasons left to go back home to Louisiana. It was almost destiny that they engaged with Shop Marketing Pros. As a former shop owner, Kim’s advice and expertise on social media is perfectly matched because she’s been there and done that.

She is on the Car Care Council’s Women’s Board, an ATI and Management Success Graduate, and their shop was a Motor Age Top Shop winner two years in a row. Their shop experience is without question, so when she talks about social media as it relates to the automotive service professional, she has the experience that matters. Look for Kim’s other episodes HERE.  Shop Marketing Pros Website HERE.

It all started when Jennifer Filzen decided to become a singer/songwriter and created her first pop music album, Sirena. Her marketing and sales talents afforded her the opportunity to get her music heard around the world, including India, China, Europe, Australia, and the United States.

Her writing talents launched her into writing SEO content for websites, social media marketing posts, and custom blogs. Today, many auto repair shops around the country choose Rock Star Marketing to put their businesses in the limelight.

Jennifer Filzen Previous Episodes HERE. Rock Start Marketing Website HERE.

Key Talking Points:

  • Carm’s opening thoughts: Authenticity, organic, community, family, business family, restaurants, celebrations, grateful
  • It is hard for some to be authenticWe are special and unique but we all do one thing together and the same we repair vehicles to make them safe and reliable
  • Let people see who you really are
  • Authenticity shows your vulnerability that connects to your tribe
  • Tell your customers story
  • Connect with your customer at their level
  • Don’t talk above them but with themEating lunch with the team or celebrating a birthday
  • Bring authenticity to every new relationship
  • Take your tribe on a journey so you can trust us 
  • You have to give before you can ask
  • Go easy on the hard sell
  • Social media is but one piece of your marketing
  • Step back and look at your big picture. There is more than fixing cars, your people and
  • Kim recommends a book They Ask You Answer by Marcus Sheridan. Find it on the website’s books page HERE.
  • Be a better listener what are your customers asking?
  • Are you posting on your Google listing?
  • Customers look at so much before they call you. Put your customer’s eyes on. See what they are seeing
  • Shop owners are too close to their story. They are super hero’s and that story needs to be toldDig deeper in your story
  • Share what makes you special and unique and find a resonance in your tribe. Not everyone will resonate what makes you unique
  • You need to do Facebook LiveDon’t spend on making a perfect ‘commercial’. You do not need that.
  • Sincere, authentic, organic
  • One to three minutes.
  • Share about your shop what you do what is happening.
  • Think like a customer not a technician or shop owner
  • You can do FB Live privately (only to yourself), so no one sees it so you can gain confidence
  • Please put in a description
  • You are falling behind if you don’t do FB Live
  • Be human. No need to be perfect and slicked back
  • Find something Educational, Engaging and Entertaining
  • WhatWhat are you posting
  • Capture the moment ‘in the moment’Stuff that is going on in your world
  • Take a lot of pictures. Pick something you can use
  • Don’t worry if you don’t get a lot of likes or shares. Move on do another. Don’t get discouraged. There is more to the success of a post than just a few likes
  • What is your end goal is to get people in your shop
  • During the major lockdown, many shop owners were doing a ‘concierge’ service which you can call touchless and a level of differentiation. That may be here for a long time and there is a great reason to continue indefinitely
  • Coming out of COVID may necessarily be a big change in messaging, not reinventing the wheel, but help them in the coming out and into the next phase and make them comfortable
  • What are my customers thinking and create posts that are connected to that?Sick of being stuck at home
  • Where do we go on vacation today, can we be safe
  • Idea. Give your customer a ‘first aid’ kit that includes mask, hand sanitizer etc
  • Ask your customer where they are with COVID. Do they want to wear a mask?? Create a conversation starter
  • Don’t let your struggle go to waste. Learn from it.

Resources:

Facebook   Twitter   Linked In   Email

Mobile Listening APP's HERE

Join the Ecosystem - Subscribe to the INSIDER NEWSLETTER HERE.

Buy Carm a Cup of Coffee 

Shop-Ware-Call-To-Action-Graphic-v3.png

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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    • By carmcapriotto
      Want to make your February marketing a win for your auto repair shop? Join Brian Walker and Caroline LeGrand as they share engaging, practical ideas for February’s marketing—from fun Valentine's Day campaigns that show love to your customers and vehicles, to creative ways to highlight your shop's culture.
      Get tips on using National Days to boost engagement, from "Doggy Date Night" to “Random Acts of Kindness Week,” and learn how to connect with your local community, honor shop anniversaries, and run themed giveaways that your customers will remember. Whether you’re promoting winter maintenance, preparing for tax season, or tapping into February’s spirit, this episode has everything you need to make February marketing easy, effective, and engaging.
      Tune in now and discover how to keep your shop top-of-mind this February and beyond!
      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
      Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
      Lagniappe (Books, Links, Other Podcasts, etc)
      https://shopmarketingpros.com/126 - Preparing For January’s Marketing 
      https://www.daysoftheyear.com/
      https://www.nationaldaycalendar.com/ - Topics for February
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected] 
      Click to go to the Podcast on Remarkable Results Radio
    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By carmcapriotto
      In this episode, Brian Walker is joined by guest Hallie Wasinger to provide a behind-the-scenes look at how they tackled a major business challenge head-on. After two months of thinking everything was running smoothly, the team uncovered that website projects were falling behind and client communication had slipped. This significant issue required immediate action.
      Hallie shares how she stepped in to take ownership, assessed each project, and led the team in establishing new, realistic launch dates. Together, Brian and Hallie discuss the importance of extreme ownership, providing structure, and delivering clear direction to get the team back on track. They also emphasize the value of staying calm when challenges arise, and the critical lesson that clients don’t expect perfection—they just want things made right.
      If you’re navigating your own business challenges, this episode is packed with valuable insights and practical advice on leadership, integrity, and making tough decisions.
      Tune in now to discover how to keep your business on course, even when it feels like everything is going wrong.
      Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at
      RepairPal.com/shops.
      Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
      How To Get In Touch With the Guest
      Hallie Wasinger:  https://www.linkedin.com/in/hallie-wasinger-411706161/ 
      Show Notes with Time Stamps
      Introduction to the Episode (00:00:10)  Brian introduces the podcast and guest Hallie Wasinger, setting the stage for the discussion. The Great Website Debacle (00:01:30)  Brian introduces the topic of the "great shop marketing pros website debacle" and thanks sponsors. Agency Environment Challenges (00:04:39)  Hallie describes the intense pace of working in an agency, likening it to "drinking out of a firehose." Hiring Challenges (00:05:20)  Brian discusses the difficulties in hiring a suitable web project manager for their fast-paced agency. Trusting Your Instincts (00:05:56)  Brian emphasizes the importance of trusting your instincts when sensing something is wrong in a project. Communication Breakdowns (00:07:04)  Hallie notes that the team started feeling something was off, leading to a breakdown in communication. Reality Check on Project Status (00:08:49)  Brian reveals the shocking reality of multiple projects being behind schedule and lacking communication. Lessons on Accountability (00:09:45)  Brian discusses the need to dig deeper when issues arise and not just take someone's word for it. Transition of Responsibilities (00:10:42)  Hallie expresses her eagerness to take over the web team after the previous manager's departure. Implementing Systems and Processes (00:11:28)  Hallie highlights her focus on creating systems to improve the web team's efficiency. Taking Ownership of Projects (00:13:14)  Hallie shares her approach of taking extreme ownership and communicating directly with clients about project statuses. Setting Expectations (00:14:34)  Discusses the importance of clear communication with clients regarding their website project timelines. Team Structure and Trust (00:15:30)  Hallie emphasizes the need for structure and realistic timelines to gain team trust and improve workflow. Leadership Style Reflection (00:17:42)  Brian shares his leadership approach, focusing on empowering team members without micromanaging. Addressing Sacred Cows (00:19:17)  Discussion on the pitfalls of sticking to outdated processes and the necessity of flexibility in business. Identifying Challenges (00:20:46)  Hallie reveals ongoing issues she discovered after taking over the web team, highlighting the need for transparency. Client Communication (00:23:33)  Brian and Hallie discuss the importance of communicating issues and realistic expectations to clients effectively. Team Collaboration for Success (00:26:24)  The team collaborates to meet new launch dates, demonstrating collective buy-in and commitment to improvement. Integrating Outside Help (00:27:13)  Hallie explains how they ensured outside help adhered to their established processes and standards. Building Future Relationships (00:28:28)  Discussion on the potential for hiring effective outside developers as part of the internal team in the future. Consulting Your Network (00:28:49)  The importance of seeking advice from peers or coaches during business challenges. Recognizing Reality (00:29:30)  Understanding that situations are often not as dire as they initially seem. Integrity as a Core Value (00:30:23)  Emphasizing the necessity of integrity in resolving client issues. Difficult Client Conversations (00:31:02)  Sharing experiences of tough conversations with clients and the importance of transparency. Reputation Management (00:32:13)  Discussing how challenges can impact reputation and the importance of honest communication. Trust Through Transparency (00:33:18)  Building trust with clients by showing both positive and negative reviews. Making It Right (00:35:09)  The significance of ensuring clients feel satisfied after resolving issues. Humanizing Client Relations (00:36:09)  Meeting clients in person can strengthen relationships and ease past tensions. Listening to Your Team (00:37:01)  Encouraging open communication within the team to address concerns effectively. Trusting Leadership (00:37:50)  The importance of team trust in leadership decisions and actions during challenges.
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected] 
      Click to go to the Podcast on Remarkable Results Radio


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