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Andy Bizub from Midwest Performance Cars in Chicago is also a native of Chicago. His first career was 25 years as a commodity trader. He entered the professional auto industry in 2014 by acquiring a failing shop in downtown Chicago that he was a customer of and started a turnaround. Andy now has two locations. He bought his first car at age 19, a 1972 Triumph Spitfire, which was the start of his gas, oil, and automobile obsession.

Look for Andy’s previous episodes HERE.

Lucas Underwood is an Automotive diagnostic specialist, shop owner, and foreman. He owns L & N Performance Auto Repair, Blowing Rock, NC  was Founded In 2008 As A Diesel Performance Shop – Over The Past 10 Years, The Facility Has Transformed Into A Full-Service Automotive Repair Facility. Offering Repairs On All Makes & Models, Gas And Diesel. Lucas was honored by ASTE as the member of the year 2018.

Look for Lucas’ other episodes HERE.

Key Talking Points:

  • Complaints from shop owners about their customer
  • It is Andy’s contention that we program our shops to get the customers we serve and attract
  • ASOG Facebook Group was started to help owners  
  • It took Andy some time to realize that he didn’t want every customer that travled in front of his shop to become customers
  • Lucas’s shop coach says that some business owners are in love with their problems and not their solutions
  • Some shops need a nudge in the right directions and it helps out the entire industry
  • Many shop owners should be doing better and when they do it helps out the entire industry
  • Andy and Lucas both have a coach
  • There is no excuse to hold onto fundamental problems in your business
  •  Lucas started to change his business with the low hanging fruitHe wasn’t charging appropriately. Not his labor rate but the time charged on the ticket. It hurt his business and people
  • When you start to figure it out, you don’t want every customer
  • His customers are interested in value and what he brings to the table
  • Owner on the counter gives time away
  • He was taught fundamentals and his coach wanted them to become muscle memory so he can react and fix new problems
  • You need to learn the concept behind why you are fixing segments of your business
  • Andy- When you get the numbers right he doesn’t worry that he can’t pay the tech X on the high slide, but pay the tech X on the low side. He wants his techs to earn a great living, pay their mortgage and put food on the table. He doesn’t worry about paying his people to little
  • When the business is financially managed you can make the decisions on what to pay and what to charge
  • You can motivate yourself to grow if you don’t see your numbers  
  • Lucas’s coach says: “Perfection is a lie told by the devil to steal the dreams of men”Lucas was told to get out of the bays and start running the business because he was slowing the business down
  • You need to manage yourself out of the business so you can be away from the business without you there
  • What gets in the way of running a great business:Arrogance
  • Pride
  • Ego
  • Ignorance. You don’t know what you don’t know
  • There are people willing to teach you, but you have to be willing to listen 
  • Why would you invest in your business and make only 5% net profit, when you can make that with a smart investment. Too many shop owners are happy with a minimal profit and when they get ready to sell that will hurt their valuation
  • Read Mitch Scheider’s book Misfire. Find it on the Books page on the website. Get it HERE
  • Owners need to think about where they bring the most value to their businessMany believe it is under the hood. Then hire someone to run the business
  • Many don’t believe they can be the visionary and a great marketer, but that is a critically important role
  • Too much is being in hero mode. Trying to be perfect in all ways and just spinning into a hole
  • It’s OK if things don’t go rightWe quickly blame the customer for what went wrong
  • We take zero ownership for what went wrong
  • When you look at other ships you see the highlight reel of only what is right
  • You will have things that go south and you need to recover and learn from it
  • You aren’t the only one with problems
  • You can get a filtered perspective of what your customer needs from you and what they expect. You get hardened and you need to do an often reset on your thinking

Resources:

  • Thanks to Andy Bizub and Lucas Underwood for their contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser and many more. Mobile Listening APP's HERE
  • Find every podcast episode HERE.
  • Every episode segmented by Series HERE.
  • Key Word Search HERE.
  • Love what we do? Buy Carm a cup of coffee HERE.

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Gold Certification recognizes top tier NAPA AutoCares with a high level of participation in the AutoCare program. The program was built by AutoCare Centers for AutoCare Centers to provide a consistent consumer experience, maximize technology leverage, and reward NAPA’s most committed partners. In other words, Gold Certified AutoCare Centers are the standard bearers for the AutoCare brand nationwide. Simply put, the Gold Certified NAPA AutoCare program, powered by your local shop brand, will separate you from the rest helping you boost your bay counts and your average repair orders.

Learn more about NAPA AutoCare, Gold Certification, and the hundreds of other benefits the NAPA family has to offer by talking with your servicing NAPA store or visit www.NAPAAutoCare.com

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      Tune in to get the tools you need to make 2024 your best marketing year yet.
      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops


      Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com


      Lagniappe (Books, Links, Other Podcasts, etc)


      How To Get In Touch With the Guest


      Show Notes with Timestamps


      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Click to go to the Podcast on Remarkable Results Radio
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      Check out their podcast here: https://autorepairmarketing.captivate.fm/


      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind


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      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae


      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
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      https://youtu.be/u4ZoJKF_VuA?si=8yihKPEDRkFErdeN 
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      https://shopmarketingpros.com/ep-101-walkers-hierarchy-of-marketing-needs/ - Podcast Episode 101 
      https://shopmarketingpros.com/ep-084-failing-forward-in-marketing/ - Failing Forward in Marketing - Episode 84
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      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
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