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Taurayi Raymond Sewera is one of the few automotive technicians who can fix cars from gasoline, hybrid and electric vehicles, to heavy-duty diesel vehicles as well as earth-moving and farming equipment. Being the only technician in Africa who is certified by the National Institute of Automotive Service Excellence (ASE) for light duty diesel, medium and heavy-duty trucks and advanced level specialist (L1), Taurayi has broken many barriers and is still aiming for more. He is the first and only African member of the Automotive Service Association (ASA). Check Taurayi's other episodes HERE.

Key Talking Points:

  • Didn’t have enough money to fly to Vision 2020 from Zimbabwe but had already paid for hotel and fees for conference, Vision founder sent money to Taurayi so he could still attend 
  • Will start to import hybrid and electric cars
  • After Vision 2020 taking ASE Test- only 4 systems left to become ASE world class techniciansStandard in industry
  • Nothing should stop you from achieving goals- Taurayi currently battling chronic pancreatitis 
  • Goal- start automotive school back home 
  • Keynote speaker in Australia for their biggest event called Autocare in June 
  • 90% of citizens in Zimbabwe cannot afford 3 meals a day- have resources to be a rich country (gold, lithium, diamonds etc). No training for technicians
  • See below for Taurayi's certifications.

Resources:

  • Thanks to Taurayi Raymond Sewera for their contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Love what we do, buy a cup of coffee HERE.

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This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at shop-ware.com

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This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve. With 2,500 exhibiting companies, you’ll see the latest products, parts, and technologies for your business. As a result, the event also offers advanced training for shop owners, technicians, warehouse distributors (WDs) and auto parts retailers, as well as networking opportunities to grow your business. AAPEX 2020 will take place Tuesday, Nov. 3 through Thursday, Nov. 5, 2020 at the Sands Expo in Las Vegas. Therefore, more than 48,000 targeted buyers are expected to attend, and approximately 162,000 automotive aftermarket professionals. They will be from 135 countries which are projected to be in Las Vegas during AAPEX 2020. For information, visit aapexshow.com

 

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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