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Chris Cloutier is co-owner of Golden Rule Auto Care in Dallas Texas and CEO of Auto Tex. Me. He spent many years in the software industry developing solutions for companies like Southwest Airlines, and Wyndham Intl. He’s worked for companies that understood the marriage of service and software, and have applied it in an effective way. Chris has his ASE C1: Automobile Service Consultant Certification Test (C1). He brings the business side to the business and his brother Pat brings the Braun. Chris is also a musician. Hear Chris’s previous episodes HERE.  Autotex.me website HERE.

Craig O’Neill an integrator and trainer at Autotex.me. Though he initially began college seeking a degree in history education and was heavily considering missionary aviation, it was obvious to him that his primary calling was to raise a family. Setting aside his full-time education, Craig committed himself to scale the 3rd generation auto repair business to be successful in these exciting but challenging times.

An ASE certified technician and service consultant, he is visibly excited about the technological advances the industry is seeing and frequently can be heard speaking to clients sharing his enthusiasm.

Craig is committed to elevating the professional image of the automotive service community and consistently looking for ways to communicate with bright young people regarding the opportunities that exist in the automotive service profession. Listen to Craig’s previous episodes HERE.

Key Talking Points:

  • Why does presentation abilities matter for shop owners? Aren't they presenting small "speeches" to their teams every week?
  • We live and die by communication
  • Three out of four people have a fear of speaking (glossophobia)It holds people back
  • How could all team members in a shop benefit
  • Leadership skills
  • Communication and LISTENING skills (Advisors to customers, advisors to techs, techs to advisors... etc etc...)
  • Teaches how to give feedback to others effectively
  • Teaches you how to receive critique effectively
  • Shop owners can send their staff as a part of their learning and professional development culture. After all, aren't we supposed to be cultivating the next leaders of our business?
  • Learn the power of the pause 
  • Toastmasters connect your shop to your local community. Get out there and humanize our profession! We have things to say that deserves to be heard.It's a LOT of fun! 
  • It's the most affordable professional development you're not taking advantage of that is available right NOW!
  • You are timed so you get to your point. Don’t keep rolling over your point. Make it and be done
  • Learn to take criticism of your communication style. Feedback is important
  • Learn to pause
  • Learn vocal inflection
  • Table Topics
  • Elevator speech 
  • We'll discuss how a toastmasters meeting might look, and some of the roles people take each meeting
  • We are always waiting to say something next and not actively listening to the speaker
  • Practice makes perfectPractice a presentation
  • Know your material
  • Professional sports athletes practice 99% of the time and play 1%
  • We play 99% of the time and practice 1% of the time
  • Training is critical
  • Craig’s challenge to the industry to get our trainers to embrace toastmasters to help them in their engagement and delivery. He and Chris believe we can all become better presentersRaise the bar on the quality of presentation skills
  • Craig recommends going to an ‘all-comers' toastmasters clubIt opens your perspective to many other professionals and you can learn and share with
  • Provide toastmasters to your team
  • Leaders are readers. Go to Books Page HERE

Resources:

  • Thanks to Craig O'Neill and Chris Cloutier for their contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Love what we do, buy a cup of coffee HERE.

Be socially involved and in touch with the show:

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AAPEX-Call-To-Action-Graphic-v3.png

This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve. With 2,500 exhibiting companies, you’ll see the latest products, parts, and technologies for your business. As a result, the event also offers advanced training for shop owners, technicians, warehouse distributors (WDs) and auto parts retailers, as well as networking opportunities to grow your business. AAPEX 2020 will take place Tuesday, Nov. 3 through Thursday, Nov. 5, 2020 at the Sands Expo in Las Vegas. Therefore, more than 48,000 targeted buyers are expected to attend, and approximately 162,000 automotive aftermarket professionals. They will be from 135 countries which are projected to be in Las Vegas during AAPEX 2020. For information, visit aapexshow.com

Shop-Ware-Call-To-Action-Graphic-v3.png

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at shop-ware.com

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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    • By carmcapriotto
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      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops


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      Lagniappe (Books, Links, Other Podcasts, etc)


      How To Get In Touch With the Guest


      Show Notes with Timestamps


      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Click to go to the Podcast on Remarkable Results Radio
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      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/


      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind


      In this episode of The Weekly Blitz, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the increasingly prevalent issue of "ghosting" within the auto repair industry's hiring process. Ghosting, a term that describes the sudden cessation of communication by either job applicants or businesses without any prior explanation, has become a significant challenge for both parties involved.
      Coach Chris begins by examining the underlying reasons for this trend. On the applicant's side, factors such as receiving multiple job offers, feeling overwhelmed by the job search process, or simply deciding that a particular position is not the right fit can lead to ghosting. From the business perspective, a lack of structured follow-up processes, being inundated with applications, or changes in hiring needs can result in businesses inadvertently ghosting candidates.
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      The Rise of Ghosting (00:01:05)
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      Why Ghosting is Increasing (00:02:16)
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      Business Owner Perspective on Ghosting (00:05:41)
      Challenges business owners face when candidates ghost them, including time and financial losses.
      The Importance of Communication (00:08:03)
      Emphasis on the need for better communication and transparency in the hiring process.
      Impact on Business Reputation (00:09:00)
      How consistent ghosting can negatively affect a business's reputation and public image.
      Strategies to Reduce Ghosting (00:09:30)
      Suggestions for both parties to improve communication and reduce ghosting occurrences.
      Creating a Welcoming Interview Process (00:10:05)
      Advice on how to create a respectful and engaging interview environment for candidates.
      Follow Through After Interviews (00:11:05)
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      Conclusion and Acknowledgments (00:12:03)
      Wrap-up of the episode, encouragement for listeners, and thanks to the sponsor.


      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae


      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
    • By JustTheBest

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