The Best Auto Repair Shop Crisis Marketing
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Changing The Industry
Why Trusting Our Services Makes All the Difference #podcast #autorepairbusiness #automotivebusiness
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By Joe Marconi
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By carmcapriotto
Curious about how BNI can transform your auto repair shop's success? Discover the secrets to building powerful referral networks, creating meaningful connections, and turning BNI meetings into your most valuable sales opportunity.
In this episode, Brian and Kim Walker sit down with BNI expert Steve Hand to explore how BNI can help you fill your bays, streamline your networking, and grow your business through strategic partnerships. From finding the perfect chapter to mastering the art of specific referrals, you'll learn actionable tips for making the most of your BNI membership.
Ready to elevate your shop’s networking game and drive more customers through your doors?
Hit play now and unlock the potential of BNI for your business!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
https://www.bni.com/
How To Get In Touch With The Guest
https://www.linkedin.com/in/shand/
https://trianglebni.com/en-US/index
Show Notes with Timestamps
Introduction to BNI (00:00:10) Brian introduces the podcast and welcomes Steve Hand, a BNI expert. Reconnecting After Years (00:00:52) Steve and Brian reminisce about their long-standing friendship and connection. The Importance of BNI (00:01:55) Discussion on why BNI is essential for auto repair businesses and its benefits. Understanding BNI (00:02:32) Steve explains what BNI is and how it helps businesses succeed through collaboration. Weekly Sales Meetings (00:03:14) Steve emphasizes BNI meetings as crucial weekly sales meetings for businesses. Looking for Opportunities (00:03:28) Steve discusses how to identify potential customers during networking. Building Relationships (00:05:38) Importance of personal connections and understanding each other’s backgrounds in BNI. 1-to-1 Meetings (00:06:21) Brian and Steve talk about the significance of one-on-one meetings in BNI. Activating Relationships (00:07:30) Steve shares strategies for nurturing relationships to enhance networking effectiveness. Referral Processes (00:08:19) Steve explains how to recognize opportunities for referrals within your network. Gratitude to RepairPal (00:09:17) Brian thanks RepairPal for sponsoring the episode and highlights its benefits. Personal Experiences in BNI (00:10:16) Kim shares her experience of being in two separate BNI groups with Brian. Themed Referral Campaigns (00:10:59) Steve discusses the effectiveness of themed referral campaigns in BNI. Trial and Error in Networking (00:11:41) Steve reflects on learning through trial and error to improve referral requests. Sticking to a Campaign (00:12:42) Steve explains the importance of consistency in referral campaigns for better results. Story of a Soccer Mom (00:13:01) Discussion about a successful vehicle repair story involving a soccer mom. BNI Presentation Challenges (00:13:14) Addressing difficulties in creating unique 62-second presentations for BNI meetings. Finding the Right Market (00:14:21) A pizza shop owner shifts focus from weddings to catering for pharmaceutical reps. Starting BNI Groups (00:15:56) Advice for shop owners interested in starting BNI groups in their towns. County Lines and BNI (00:16:28) Understanding how county lines affect the establishment of BNI chapters. Becoming a Connector (00:17:18) Benefits of starting a BNI group and becoming a key connector in the community. Choosing the Right BNI Group (00:17:56) Guidance on selecting the right BNI chapter in areas with multiple options. Finding Suitable BNI Chapters (00:19:17) Encouragement to use the official BNI website for locating chapters. Collaboratin Among Non-Competing Businesses (00:20:24) Discussion on how non-competing businesses can collaborate effectively within BNI. Value of BNI Membership (00:23:02) Addressing common objections regarding the financial and time investment in BNI. Success Stories from BNI (00:24:45) Highlighting a general contractor's significant business growth through BNI participation. Introduction to BNI Benefits (00:25:28) Discussion on how a mechanic benefited from being part of a BNI group. Overview of BNI Meetings (00:26:06) Description of the typical structure and agenda of a BNI meeting. Networking Process (00:26:54) Explanation of how networking occurs during BNI meetings, including introductions. Referrals and Testimonials (00:27:48) Insight into how referrals are shared and the importance of accountability in BNI. Tips for Effective Networking (00:28:39) Advice on being specific when asking for referrals and networking. Public Speaking Growth (00:30:15) Personal experiences on how BNI helped individuals improve public speaking skills. Visitor Experience in BNI (00:31:30) Encouragement for newcomers to visit BNI chapters before committing to membership. Contact Information for BNI (00:32:10) Details on how to reach Steve Hand for inquiries about BNI in North Carolina. Closing Remarks (00:32:45) Appreciation for the guest and sponsor, and a call to action for listeners.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Thanks to our partner, RepairPal. Visit the Web HERE
Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Today’s episode tackles a critical issue that could cost your business thousands—your domain name. What happens if it expires? Spoiler alert: It’s not good. An expired domain can bring your website crashing down, devastate your SEO rankings, and even force you to pay big money to get it back. But don't worry, we’re here to guide you through it!
We’ll dive into the risks of letting your domain lapse and share practical steps to make sure this never happens to you. This episode is packed with essential advice that could save you a fortune and keep your online presence safe.
Grab your headphones, hit play, and let’s dive in!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
Aftermarket Radio Network: https://aftermarketradionetwork.com/
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Welcome to a special milestone episode of "Remarkable Results Radio," hosted by Carm Capriotto. As we celebrate our 1000th episode, we're not only reflecting on the incredible journey we've taken together, but also unveiling something special—12 Success Strategies From Professional Auto Service Ceo's, distilled from over 2,000 podcast episodes that have shared invaluable insights from industry leaders, shop owners, and experts. Over the past nine years, Carm has gathered a wealth of knowledge from the brightest minds in the automotive aftermarket. Each episode has contributed to a deeper understanding of what drives success in this ever-evolving industry. These 12 strategies are drawn from the real-world experiences and lessons shared by our remarkable guests. This episode is more than just a celebration—it's a resource for you. These strategies are designed to help you evaluate and strengthen your business, ensuring long-term success in the automotive aftermarket. Thank you to our loyal listeners for your continued support, engagement, and feedback. You’ve helped shape the conversations that have led to these key takeaways. Download the full copy of 'The Top 12 Success Strategies from Professional Auto Service Ceo's': remarkableresults.biz/ceo We gathered episodes based on each of the 12 strategies. Find them on our Collections page HERE. Show Notes Watch Full Video Episode Download the full copy of 'The Top 12 Success Strategies from Professional Auto Service Ceo's': remarkableresults.biz/ceo
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio
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