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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.
Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this episode of "The Weekly Blitz," host Coach Chris Cotton opens up about his deeply personal journey with grief following the passing of his beloved wife Kimberly's mother on New Year's Eve. With heartfelt sincerity, he delves into the complex and often overwhelming stages of grief, sharing insights and reflections from his own experience. Chris emphasizes the crucial importance of being prepared for the inevitable reality of loss, introducing listeners to the "red envelope yellow envelope" concept. This thoughtful approach involves meticulously documenting essential information and end-of-life plans, ensuring that loved ones are not left in the dark during times of emotional turmoil.
Chris underscores the necessity of having those often uncomfortable yet vital conversations about end-of-life wishes and preparations. By addressing these topics head-on, individuals can significantly ease the burden on their families and friends, allowing them to focus on healing and remembrance rather than logistical challenges. Throughout the episode, Chris also touches on the emotional and spiritual dimensions of grief, offering guidance and support to those navigating similar paths.
He encourages listeners to prioritize self-care and preparedness, not only in their personal lives but also within their business endeavors. By fostering a mindset of readiness and resilience, individuals can better cope with the unpredictable nature of life and loss. Through his candid storytelling and practical advice, Coach Chris Cotton provides a compassionate and empowering message, reminding us all of the strength found in vulnerability and the peace that comes from being prepared.
Introduction to the Episode (00:00:01)
Coach Chris Cotton introduces the podcast and its focus on auto repair business insights.
Happy New Year Message (00:01:13)
Chris shares a New Year greeting and hints at personal challenges faced recently.
Discussion of Loss (00:02:29)
Chris reflects on the passing of Kimberly's mother and the impact on their family.
Red Envelope Yellow Envelope Concept (00:03:46)
Importance of planning for unexpected events is emphasized through personal experiences.
The Emotional Toll of Grief (00:06:50)
Chris describes the emotional reactions and support needed during grief.
Organizing Affairs for Loved Ones (00:08:18)
Advice on preparing personal and business affairs to ease burdens on family.
The Stages of Grief (00:10:27)
Chris outlines the stages of grief observed in Kimberly's reactions to loss.
Denial and Anger Stages (00:11:38)
Discussion of denial and anger stages in the grieving process.
Bargaining Stage of Grief (00:13:08)
Explains how bargaining manifests in thoughts of regret and "what if" scenarios.
Depression and Acceptance Stages (00:15:12)
Chris describes the transition between depression and acceptance in the grieving process.
Call to Action for Planning (00:16:28)
Encouragement to have plans in place for end-of-life situations to support loved ones.
Importance of Life Stories (00:17:47)
Chris stresses the need to document loved ones' life stories before it's too late.
Final Thoughts on Grief and Readiness (00:19:00)
Reflection on being spiritually and emotionally prepared for life's uncertainties.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our partners, NAPA TRACS and Promotive
Managing your cash flow can feel overwhelming, but the Profit First system offers a fresh approach to organizing your finances. In this episode of Business by the Numbers, Hunt Demarest, CPA, dives into the pros, cons, and practical applications of Profit First for auto repair shops. Whether you’re new to the system or looking to refine your cash management strategy, this episode is packed with actionable insights.
Key Takeaways:
What is Profit First? Learn the basic framework of allocating revenue into multiple bank accounts to better manage cash flow. Benefits of Profit First: Understand how it can help you get a clear picture of your cash flow and improve financial decision-making. Challenges to Watch For: Discover why overcomplicating allocations or starting with too many accounts can hinder success. Practical Implementation: Hunt shares a simple three-account system tailored to auto repair --shops for effective cash management. Expert Tips: Adapt the system to your business size and goals, and avoid common pitfalls that lead to failure.
Thanks to our partner, NAPA TRACS
Did you know that NAPA TRACS has onsite training plus six days a week support?
It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.
Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com
Thanks to our partner, Promotive
It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Download a Copy of My Books Here:
Wrenches to Write-Offs Your Perfect Shop
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
What impression does your business leave behind when you’re not there? In this episode, we tackle a vital question every shop owner should consider: What do you look like when you're not there? From the way your team interacts with customers to the legacy you leave for your family, this discussion will inspire you to reflect on your leadership and the culture you've built.
We'll explore how to lead by example, empower your team, and ensure your presence is felt even in your absence. Whether it’s in your shop, at home, or in your community, the impressions you leave behind tell a powerful story.
Don't miss this thought-provoking episode—listen now and start shaping the legacy you want to leave!
Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops
Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
Lagniappe (Books, Links, Other Podcasts, etc)
Square Body Dave - https://www.youtube.com/@squarebodydave
Show Notes with Timestamps
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.
Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching offers auto repair shop owners a wealth of valuable insights aimed at enhancing their businesses as they look towards 2025. Chris underscores the critical importance of adopting innovative tools and technologies, which are essential for improving transparency, customer communication, and operational efficiency within the auto repair industry.
He delves into key software solutions that are making waves in the industry, such as Tech Metric, Auto Octo Rocket, Parts Tech, Auto Ops, Shop Marketing Pros, and Cinch. For each of these solutions, Chris provides a detailed explanation of how they contribute to creating better customer experiences and ultimately increasing revenue. For instance, TeckMetric is highlighted for its ability to streamline shop management processes, while AutoOps is praised for enhancing customer interaction through advanced communication tools. Parts Tech is noted for its efficient parts procurement system, and Auto Ops is recognized for optimizing scheduling and workflow management. Shop Marketing Pros is commended for its effective marketing strategies that help shops reach a broader audience, and Cinch is appreciated for its role in simplifying financial transactions and reporting.
Throughout the episode, Chris encourages shop owners to take a step back and reflect on their current practices. He stresses the importance of committing to changes that will drive success in the new year, urging them to embrace these technological advancements to stay competitive in an ever-evolving market. By doing so, shop owners can not only improve their operational efficiency but also enhance customer satisfaction, leading to increased loyalty and business growth.
ntroduction to the Episode (00:00:05)
Coach Chris Cotton introduces the podcast, emphasizing industry expertise and innovation for auto repair businesses.
Reflecting on 2024 (00:01:09)
Chris discusses the end of 2024 and encourages listeners to consider their commitments for the upcoming year.
Chris's Favorite Tools (00:02:14)
Chris shares his favorite tools and technologies that enhance customer experience and team efficiency in his shop.
Tech Metric Overview (00:03:24)
Tech Metric is highlighted as the foundational software for operations, promoting a paperless environment.
DVI Process Importance (00:04:36)
The DVI process is discussed as crucial for transparency and customer trust through visual communication.
Tire Connect Feature (00:07:02)
Chris explains the benefits of Tire Connect for quoting tires and integrating with the shop's website for sales.
Using Auto Octo Rocket (00:08:23)
Auto Octo Rocket is presented as a tool for analyzing shop performance and forecasting financial goals.
Parts Tech Benefits (00:09:28)
Parts Tech simplifies parts procurement, streamlining the ordering process and improving efficiency.
Canned Jobs and ChatGPT (00:10:33)
Chris discusses using canned jobs for diagnostics and how ChatGPT aids in creating effective job descriptions.
BG Can Jobs Feature (00:11:49)
The BG can jobs feature in Tech Metric is emphasized for recommending high-quality services to customers.
All Data for Technical Information (00:12:49)
All Data is introduced as an essential tool for accessing technical information and repair procedures.
Auto Ops for Scheduling (00:12:49)
Auto Ops is described as a user-friendly scheduling solution that improves customer communication and efficiency.
Marketing with Shop Marketing Pros (00:15:15)
Chris praises Shop Marketing Pros for enhancing his shop's online presence and generating quality leads.
Google Service Ads Success (00:16:17)
Chris shares positive results from Google Service Ads, highlighting their effectiveness in attracting new customers.
Customer Retention with Cinch (00:17:17)
Cinch is introduced as a customer retention tool that improves data capture and review management.
Boosting Reviews with Cinch (00:19:57)
Cinch's impact on increasing online reviews and customer engagement is discussed, showcasing significant improvements.
Custom Campaigns with Cinch (00:21:04)
Chris details custom campaigns in Cinch for personalized customer follow-ups and tracking ROI effectively.
Introduction to Tools (00:22:11)
Chris discusses essential tools that enhance shop efficiency, customer friendliness, and profitability.
Shoutout to Sponsor (00:22:11)
He recommends Shop Marketing Pros for effective marketing strategies that drive customer engagement.
Closing Remarks (00:23:13)
Chris encourages a positive mindset and thanks listeners for tuning in to the episode.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
Episode 196 - Navigating Tax Deductions and Investments With Derick Van Ness of Big Life Financial
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