Coronavirus (COVID-19) and Your Repair Shop
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:
Craig O’Neill, welcomes his friend and communications expert, David Boyd, as our guest. Listen up to hear the thoughtful conversation between David and Craig across a variety of topics and questions related to the phones skills of your staff, AI use in the world today, and the outlook for the future.
A key question: “Will the job of the service advisor still exist?”
As AI solutions seem to become more and more sophisticated - the question has career advisors wondering this aloud.
The conversation should be encouraging for anyone who takes their professional role as a service advisor seriously, and the future, according to David and Craig, appears bright.
According to David, the service advisor is the person we should be empowering further, and developing, as this is the role focused on building relationships.
The conversation draws on additional points related to what we learned during Covid and the real value of actual connection, as well as some of the pitfalls for what occurs when a productive technician is forced to answer phone calls.
Listeners will walk away with some practical advice from this episode, and more clear vision for a coachable front counter that is focused on connecting!
The WOTD Today:
Affable
Noun-
Friendly - good natured - easy to talk to
Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:
The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.
AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com
AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!
Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.
Contact Information
Email Craig O'Neill: [email protected] Watch Full Video Episode Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.
Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching offers auto repair shop owners a wealth of valuable insights aimed at enhancing their businesses as they look towards 2025. Chris underscores the critical importance of adopting innovative tools and technologies, which are essential for improving transparency, customer communication, and operational efficiency within the auto repair industry.
He delves into key software solutions that are making waves in the industry, such as Tech Metric, Auto Octo Rocket, Parts Tech, Auto Ops, Shop Marketing Pros, and Cinch. For each of these solutions, Chris provides a detailed explanation of how they contribute to creating better customer experiences and ultimately increasing revenue. For instance, TeckMetric is highlighted for its ability to streamline shop management processes, while AutoOps is praised for enhancing customer interaction through advanced communication tools. Parts Tech is noted for its efficient parts procurement system, and Auto Ops is recognized for optimizing scheduling and workflow management. Shop Marketing Pros is commended for its effective marketing strategies that help shops reach a broader audience, and Cinch is appreciated for its role in simplifying financial transactions and reporting.
Throughout the episode, Chris encourages shop owners to take a step back and reflect on their current practices. He stresses the importance of committing to changes that will drive success in the new year, urging them to embrace these technological advancements to stay competitive in an ever-evolving market. By doing so, shop owners can not only improve their operational efficiency but also enhance customer satisfaction, leading to increased loyalty and business growth.
ntroduction to the Episode (00:00:05)
Coach Chris Cotton introduces the podcast, emphasizing industry expertise and innovation for auto repair businesses.
Reflecting on 2024 (00:01:09)
Chris discusses the end of 2024 and encourages listeners to consider their commitments for the upcoming year.
Chris's Favorite Tools (00:02:14)
Chris shares his favorite tools and technologies that enhance customer experience and team efficiency in his shop.
Tech Metric Overview (00:03:24)
Tech Metric is highlighted as the foundational software for operations, promoting a paperless environment.
DVI Process Importance (00:04:36)
The DVI process is discussed as crucial for transparency and customer trust through visual communication.
Tire Connect Feature (00:07:02)
Chris explains the benefits of Tire Connect for quoting tires and integrating with the shop's website for sales.
Using Auto Octo Rocket (00:08:23)
Auto Octo Rocket is presented as a tool for analyzing shop performance and forecasting financial goals.
Parts Tech Benefits (00:09:28)
Parts Tech simplifies parts procurement, streamlining the ordering process and improving efficiency.
Canned Jobs and ChatGPT (00:10:33)
Chris discusses using canned jobs for diagnostics and how ChatGPT aids in creating effective job descriptions.
BG Can Jobs Feature (00:11:49)
The BG can jobs feature in Tech Metric is emphasized for recommending high-quality services to customers.
All Data for Technical Information (00:12:49)
All Data is introduced as an essential tool for accessing technical information and repair procedures.
Auto Ops for Scheduling (00:12:49)
Auto Ops is described as a user-friendly scheduling solution that improves customer communication and efficiency.
Marketing with Shop Marketing Pros (00:15:15)
Chris praises Shop Marketing Pros for enhancing his shop's online presence and generating quality leads.
Google Service Ads Success (00:16:17)
Chris shares positive results from Google Service Ads, highlighting their effectiveness in attracting new customers.
Customer Retention with Cinch (00:17:17)
Cinch is introduced as a customer retention tool that improves data capture and review management.
Boosting Reviews with Cinch (00:19:57)
Cinch's impact on increasing online reviews and customer engagement is discussed, showcasing significant improvements.
Custom Campaigns with Cinch (00:21:04)
Chris details custom campaigns in Cinch for personalized customer follow-ups and tracking ROI effectively.
Introduction to Tools (00:22:11)
Chris discusses essential tools that enhance shop efficiency, customer friendliness, and profitability.
Shoutout to Sponsor (00:22:11)
He recommends Shop Marketing Pros for effective marketing strategies that drive customer engagement.
Closing Remarks (00:23:13)
Chris encourages a positive mindset and thanks listeners for tuning in to the episode.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
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By Joe Marconi
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