Before you Invest a dime on advertising...

[Joe Marconi]

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[newport5]

I agree with above: it's not "a sell." (and certainly not an upsell - it either needs it or it doesn't)

The service ADVISOR educates the customer about the needed repair or maintenance. If you built up trust, they will say yes - or reschedule.

How can they say no? You aren't "selling" anything. They can't say not to the idea of repair, because it needs it (you're the expert). And your advice is coming from a trusted friend, you, the advisor. And everyone knows you have to make a profit -- just like their company.

They can say no to doing it now, for several reasons: they don't care enough about maintaining their car, they are cheap, or they really can't afford it now. Oh, the go-to, "I'm selling the car." (That's when I tell them, "OK, don't do that, but do this, this and this, to get more for your car or make it easier to sell.")

Re "trusted" advisor, the trade magazines don't tell you how, they just say do it.

And the same goes for the "amazing customer service" or the "exceed/shatter expectations."  The trade magazine just say do it.  Maybe you're supposed to hire the writer and their company to teach you. (And how do you shatter expectations the next time?)

Future article coming on the "how."

[Transmission Repair]

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[Joe Marconi]

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