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Will You Price Match your repairs or service?

Joe Marconi

By Joe Marconi
in Customer Experience & Reviews

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dfrisby Collaborator

dfrisby

Posted
Posted

The issue I've had recently is people ordering their tires online, and then wanting us to drop everything to install them today. My tire prices are competitive with all other shops around and even the big box store. I can't and won't attempt to compete with online prices for the tires. My mount and balance price is $80 for a set of 4 plus disposal and valve stems if required. My markup on automotive tires is a minimum of $20. When they buy online, they are in turn taking $80 away from me.  Yes, I'll still install the tires. No, I won't drop everything to do it. Schedule at least a day or two in advance to drop off car and it'll get done same day. I'm not going to move a profitable job to the side for a customer that wants to bring his own steak to the steakhouse to save a couple bucks.

  • Like 3
  • 3 weeks later...
newport5 Enthusiast

newport5

Posted
Posted

Briefly,

I’m opposed to price matching. Even just the IDEA of pricing matching. That’s not to say that I’ve never done it.  But …

First, you just taught your customer how to get your price down next time.

Second, since you did it this time, you’re somewhat ok with it and you’ll do it next time.

Third, think of the time it took to get to the point of comparing “line by line.” The research, phone calls and the actual time going over the “line by line” comparison with explanation. All that to make less money ??

Think of it: your customer takes 15 minutes to a half hour to find and call three shops for quotes and saves $100 with you. That’s $200 to $400 an hour for them.

Instead, build up such a relationship with your customers/clients/friends that they trust you are taking care of them (and yourself) at a fair price.

If your customer is calling other shops for price comparisons, you are probably “selling” parts and labor. I’m close with Joe, but instead of “selling” Relationships and Trust, I’m Building Relationships and Trust.

More later …

  • Like 1
  • 2 weeks later...
sparkerauto Enthusiast

sparkerauto

Posted
Posted

We don't do any price matching as most of the customers that are shopping for price only, are not what we want. We strive for regular customers that will return for more services, not just a one time deal. We want the relationship, not just the sale. 

  • Like 1
Network Auto Body Newbie

Network Auto Body

Posted
Posted

@Joe Marconi You said that right. 

Quote

There is always something left out or the parts are not the same.

Deserve attention towards O.E.M parts, repaint work done is not satisfactory, repair guarantee might be differ or sensing a difference in the way your vehicle handles. Improvement are key to ensuring and maintaining the highest possible level of satisfaction among the customers. Competition heads neck-to-neck in repair shops. The customer rely on quality and cost of service.  A happy customer is one who will come back whenever they need help. Because the customer estimates the labor rates to various shops in nearby locations. Our biggest challenge is to adapt latest technology, while repair cost will minimum to our valuable customers.

  • Like 1
  • 1 month later...
ATSAutomotive Collaborator

ATSAutomotive

Posted
Posted

We do not price match, I didn't pull a number out of a hat to put on an estimate.  My estimate is specifically designed based on my needs.  Parts are marked up according to what I need to be profitable, same with my labor rate.  If your looking for the best price in town, I am not it.  I am a professional and I want you to come to my business because of the service we provide, not because of my prices.  Also why are you guys not making any money on tires??? Marked up 43% for 30% profit.  I am not a tire store, I am only going to install tires if I am making money.  Let the tire stores whip tires in and out.  We have a diagnostic and repair work to do. 

I would like to say I think some owners need to slow down in their day.  Being busy is just an illusion of being profitable.  Bust in to your books and build your prices based on what you need.

  • Like 2

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