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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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    • By JustTheBest

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    • By carmcapriotto
      Want to make your content stand out in 2024?
      In this episode, we’ll discuss why creating completely original content isn’t the key—and what really drives success in today’s competitive landscape.
      You’ll learn how to take existing topics and make them your own by adding your unique voice and perspective. We’ll show you how to keep your shop at the forefront of your customers’ minds, even during long gaps between visits. Plus, get tips on how to use content across social media, email, and other channels to build trust and connect with your audience.
      Ready to boost your content strategy and strengthen customer loyalty? Tune in now and discover how to create content that truly resonates with your audience!
      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
      Show Notes with Timestamps
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Do you believe that every shop has a culture, whether intentional or not? Discover how to define your desired culture and lean into empowering leadership and personal development. This episode is packed with actionable insights and real-life stories to help you transform your shop’s culture from the ground up. Whether you’re struggling with high turnover or just want to create a more positive work environment, this discussion has something for everyone. Dave Schedin, CompuTrek Automotive Management Systems. Dave’s previous episodes HERE Maryann, Small Biz Vantage. Maryann’s previous episodes HERE. Rick White, President and Lead Coach for 180BIZ, Listen to Rick’s previous episodes HERE. [email protected] Show Notes
      Rick White on Culture (00:04:55) Rick White challenges the idea of "no culture," emphasizing intentional versus unintentional culture. Maryann Croce on Defining Culture (00:06:59) Maryann Croce discusses the importance of defining desired culture for employee engagement and customer perception. Discussion on Culture's Impact (00:11:53) The panel discusses how culture affects profitability, sustainability, and enjoyment in the workplace. Unethical Practices and Culture (00:12:44) Carm emphasizes the connection between poor culture and unethical practices within a business. Personal Development (00:14:09) Dave discusses how personal development influences a shop owner's ability to cultivate a positive culture. Rick White on Wisdom vs. Knowledge (00:16:54) Rick contrasts knowledge and wisdom, stressing the importance of applying knowledge to create a strong culture. Poor Culture Indicators (00:17:55) Discussion on signs of a poor workplace culture, including low morale and unsafe environments. Lack of Trust and Engagement (00:18:35) Exploration of how absence of trust leads to employee disengagement and its negative impact. Leadership and Growth (00:19:07) Importance of strong leadership for shop success and personal investment in leadership development. Business Ownership Realities (00:24:02) Reflections on the challenges of business ownership and the unexpected demands it brings. Hope and Future Potential (00:27:19) Emphasizing the need for hope and setting high goals to maintain motivation in business. Cultural Shifts and Coaching (00:30:38) Encouragement for gradual cultural improvements and the importance of seeking guidance from coaches. Core Culture Ingredients (00:33:17) Identifying key elements of a positive culture, including leadership behavior and employee recognition. Understanding Culture (00:37:00) Discussion on the significance of culture in a shop and the difficulty of addressing toxic behaviors. Toxic Employees and Culture (00:37:37) Rick shares experiences with toxic employees and how their negative impact can be mitigated. Firing Toxic Behavior (00:38:41) Dave narrates a tough conversation where he separates an employee's behavior from their identity. Difficult Conversations (00:41:06) The importance of having tough conversations to maintain a positive workplace culture is discussed. Burnout and Culture (00:42:46) The effects of burnout on shop owners and the necessity of a supportive culture are highlighted. Culture Change in Teams (00:46:45) The need for team members to see themselves as part of a whole is emphasized through a TV show example.
      Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections                      
      Click to go to the Podcast on Remarkable Results Radio
    • By bantar
      I attended my first ever industry management conference.  What a great experience.   If you've never gone, I would encourage you to add it to your do-now bucket list.  There was a lot of open and detailed sharing.   For example, in a work session talking about bay efficiency analysis, they used real numbers from the audience.    Monthly Overhead, Gross Profit Percentage, desired bottom line profit.   It showed multiple paths to success that were immediately relatable. 
      None of the presentations were about perfection.  As a matter of fact, most presenters shared information about how they did things stating that this may or may not apply to your situation.  No one told you what to do, but rather offer tools for analyzing your own situation.   None of the presenters were making sales pitches.
      In other sessions, real shop owners share tips and techniques on a number of topics that we see here.    Being a live event, these were more dynamic conversations.
      I've returned from the conference with a renewed sense of urgency analyzing my numbers to see where we had success and where we need to improve.   I do expect to make real changes, but don't yet know exactly what changes I'm going to make.   Got to crunch some numbers first.
      I signed up for the conference when it was first published, but sat on the CC screen for a while debating the value of this conference.  Should I go, or should I stay?   I reluctantly pushed the GO button.   However, looking back, I should have enthusiastically smashed that GO button!  
      The next one is in Denver.   I recommend that you consider attending.
       
      A side benefit is that I got to meet Joe Marconi and in a session that we jointly attended, I overheard Joe say that he was mentored by Jerry Holcom.  Later in the conference, I had the pleasure of talking with Jerry as well.  In the many networking sessions, we met many different shop owners and had great conversations.
       
      --brian
    • Sell your car with CarBrain
    • By carmcapriotto
      In this episode we explore how assumptions have the power to destroy relationships.
      This episode was first planned back in May of 2024 when Craig was at the HQ for the Institute of Automotive Business Excellence in Ogden Utah. 
      Craig and Cecil Bullard were outside discussing communication topics while taking in the scenery of the Mountains in the early morning.  When Cecil suggested this topic and told a portion of the story it became clear that it warranted an episode.  This isn’t about mountains - but we think it will definitely ‘pique’ your interest.
      Cecil Bullard is a well known leader, coach, and speaker in the automotive aftermarket - and while that familiar side of his persona will show up multiple times in our chat - listeners will hear about the other side to the man.  The husband and the father.
      A shocking, humbling and eye opening moment taught Cecil a costly lesson about assumptions.  Listen as he shares the story - and the lessons he learned that became crucial strengthen his marriage and his family.
      This is a rather moving conversation which will prove extremely valuable for anyone who comes home after a hard day in the shop, or is struggling in a family business, and those who wish to do their best for those they love and count on the most.
      Thank You To Our Partners:
       
      The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.
      AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com
      AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!
      Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
      In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.
      Contact Information
      Email Craig O'Neill: [email protected]  
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
       
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio


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