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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By JustTheBest
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By carmcapriotto
In this episode of Business by the Numbers, Hunt Demarest, CPA, breaks down the latest tax proposals from Kamala Harris and Donald Trump, helping business owners understand what changes could impact their bottom line. Whether it’s Harris’s $50,000 small business deduction or Trump’s overtime tax elimination, Hunt offers critical insights into what’s real, what’s likely, and what’s just campaign rhetoric.
Overview of Harris’s $50,000 small business deduction proposal. Insight into Trump’s plan to remove taxes on overtime. How these proposals could affect small business owners, especially in the auto repair industry. The importance of understanding startup expenses and tax deductions. The likelihood of these proposals passing into law andtheir real-world implications.
Thanks to our partner, NAPA TRACS
Did you know that NAPA TRACS has onsite training plus six days a week support?
It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.
Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com
Thanks to our partner, Promotive
It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Download a Copy of My Books Here:
Wrenches to Write-Offs Your Perfect Shop
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Want to make your content stand out in 2024?
In this episode, we’ll discuss why creating completely original content isn’t the key—and what really drives success in today’s competitive landscape.
You’ll learn how to take existing topics and make them your own by adding your unique voice and perspective. We’ll show you how to keep your shop at the forefront of your customers’ minds, even during long gaps between visits. Plus, get tips on how to use content across social media, email, and other channels to build trust and connect with your audience.
Ready to boost your content strategy and strengthen customer loyalty? Tune in now and discover how to create content that truly resonates with your audience!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Show Notes with Timestamps
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Armen Jacjakian, a shop owner who immigrated from Dubai to Canada, and Alan Beech, his business coach, share insights on overcoming initial business struggles, the importance of cash flow management, and the transformative impact of coaching. Listeners are left with valuable takeaways about the importance of mentorship, the need for flexibility in the workplace, and the critical role of customer service in building a thriving automotive business. Armen Jacjakian, Speedy Auto Service, Mississauga, ON Alan Beech, Beech Consulting Show Notes
Armen's Background (00:02:59) Armen shares his journey from Dubai to Canada and his family's history in the automotive business. Challenges During COVID-19 (00:04:19) Armen describes the impact of COVID-19 on his new shop and the strict lockdowns in Canada. The Importance of Coaching (00:05:23) Armen reflects on how starting coaching with Alan came at a crucial time in his business journey. Experiencing Growth Post-COVID (00:06:34) Armen discusses the significant growth and operational experience gained after the lockdown period. Mental Health and Coaching (00:09:36) Armen emphasizes the importance of mental health support for shop owners through coaching. Finding the Right Coach (00:11:25) Armen explains how he connected with Alan and his initial skepticism about coaching. Immediate Changes from Coaching (00:12:41) Armen shares how he increased his shop rate after the first session with Alan. Looking at the Business from Above (00:13:39) Armen discusses the value of viewing his business from a higher perspective with coaching. Prioritization with Coaching (00:14:38) Armen highlights how a good coach helps prioritize tasks and goals for business growth. Key Man Investment (00:16:51) Discussion on the importance of hiring a key man and investing in talent for business growth. Coaching Perspective (00:17:25) Alan emphasizes viewing coaching costs as investments that yield profitable returns. Challenges of Growth (00:18:11) Armen discusses the need for further key hires to facilitate business expansion. Outrageous Rent (00:19:06) Discussion on the high monthly rent of approximately $15,000 for the shop location. Staffing Structure (00:19:33) Armen shares details about his staffing, including eight bays and six technicians. Customer Service Approach (00:20:31) Armen explains the necessity of finding a front desk person who aligns with his vision. Operational Efficiency (00:21:09) Discussion on the importance of managing multiple roles effectively for business efficiency. Trends in Customer Service (00:22:30) Exploration of the trend towards dedicated customer service representatives in automotive shops. Challenges and Opportunities (00:23:53) Alan discusses the dual nature of challenges and opportunities in the automotive industry. Remote Advisor Potential (00:24:24) Discussion on the potential of remote advisors to support multiple automotive shops. Flexibility in Staffing (00:26:39) Armen shares his approach to flexible work schedules for his technicians. Training Engagement (00:27:45) Alan reflects on the challenges of engaging a diverse audience during training sessions. Franchise vs. Independent (00:28:45) Armen discusses why he chose to open a franchise instead of an independent shop. Community Connection (00:30:20) Discussion about the Armenian community in Toronto and its connection to Armin's business. Restaurant Venture (00:30:52) Armen mentions his restaurant, highlighting his entrepreneurial diversity. Comparing Business Challenges (00:31:08) Discussion on the contrasting challenges between running an automotive shop and a restaurant.
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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