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Postcard Magnets - Why Now is The Right Time

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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    • carmcapriotto
      Discussing D-Day + 80 Years [E005] - Speak Up!
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      A lifelong student of history - this episode began as a serious topic of interest for Craig - and evolved into multiple conversations with a special guest. 
      For our listeners, we took our time with this episode and it was reviewed with careful consideration due to the significance of the subject.
      On June 6, 2024 - many of us in the free world paused to recognize a significant anniversary. The 80th anniversary of D-Day.
      D-Day, also known as Operation Overlord, was the allied invasion of Normandy to liberate Europe from Nazi tyranny. 
      There have been other milestone anniversaries of D-Day, but this year came at a very challenging time in the world and hits very differently that previous years for other reasons.
      The conversation begins around why that is.
      One term that was raised in one of the many articles written on the topic - was that we are losing our ‘tangible interpreters’ of the event. 
      The people who were there in 1944, the people that many of us knew or were even raised by, sadly, will not be with us much longer.  The knowledge of these major events now passes to those of us fortunate to know those who lived it and to take care in how we communicate these events to new generations who soon will never have the chance to meet a veteran of WWII.
      To help with this topic - Craig knew the perfect guest, Evan Wisner.
      When sharing an anniversary article with Evan, that article highlighted the Army Rangers DDAY operation on Point Du Huc, a conversation followed that we decided to take to the recording studio.
      Craig came to know Evan and appreciates his unique experiences and expertise as they are both members of Grand Rapids Toastmasters Club#404 - joining the club around the same time in 2019.  This means - Craig gets to hear a lot of great speeches from Evan.  Since Evan is both an EQ expert as well as a veteran of the war on terror who served alongside Army Rangers, you can be certain he brings a unique perspective to this conversation that makes it very much worth listening to.
      We ask listeners to take into consideration that this was a discussion focused on one major operation of a larger campaign of a greater war, and that all history, especially discussion around war, is limited, and does not tell every story, and often needs context for understanding.
      Thank You To Our Partners:
      The Institute at We Are The Institute.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.
      AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com
      AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro”
      Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
      Contact Information
      Craig O'Neill Email: HERE  
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    • Changing The Industry
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      How Can Absentee Owners Transform Struggling Auto Repair Shops into Success Stories? [E178] - Chris Cotton Weekly Blitz
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      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      In this episode of "The Weekly Blitz," Coach Chris Cotton is joined by guest Coach Mike for an in-depth discussion on the remarkable transformation of "Project X," an absentee-owned auto repair shop. Coach Mike provides a comprehensive overview of the myriad challenges faced in managing the shop, particularly highlighting the critical need for robust on-site leadership and stringent accountability measures.
       
      Throughout the episode, Coach Mike elaborates on the key strategies that were instrumental in turning the shop around. One of the primary steps taken was the recruitment of highly skilled technicians, which was essential for delivering quality service and boosting customer satisfaction. Additionally, the shop transitioned to using TeckMetric software, a move that significantly enhanced performance tracking and operational efficiency.
       
      A major focus was also placed on fostering a culture of continuous learning and improvement among the staff. This involved regular training sessions, workshops, and encouraging a mindset geared towards growth and excellence. As a result of these concerted efforts, the shop's revenue saw a threefold increase, and the average repair orders experienced a substantial rise.
       
      The episode underscores the importance of community engagement, illustrating how building strong relationships with local customers and businesses can drive sustained success. It also highlights the necessity of continuous improvement, advocating for ongoing assessment and refinement of processes and strategies.
       
      Furthermore, effective communication between owners and managers is emphasized as a cornerstone for achieving long-term success. The dialogue between Coach Chris and Coach Mike provides valuable insights into how transparent and consistent communication can bridge gaps, align goals, and ensure that everyone is working towards a common objective.
       
      Overall, this episode of "The Weekly Blitz" offers a wealth of knowledge and practical advice for anyone looking to transform their business, emphasizing that with the right leadership, tools, and culture, significant improvements and success are well within reach.
       
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      Guest Introduction (00:01:03)
       
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      Absentee Owner Challenges (00:02:13)
       
      Coach Mike outlines the difficulties in managing a shop with an absentee owner and the need for strong leadership.  
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      Discussion on the initial steps taken to improve the struggling shop, focusing on hiring experienced staff.  
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      Coach Mike emphasizes the significance of using Tech Metric for tracking business performance remotely.  
      Training on Estimates and Inspections (00:06:09)
       
      Coach Mike describes the training provided to staff on creating accurate estimates and conducting thorough inspections.  
      Staff Engagement and Overcoming Issues (00:07:16)
       
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      The absentee owner expresses interest in acquiring more shops, highlighting the success of the current operation.  
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      Community Engagement Strategies (00:15:35)
       
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      Closing Remarks (00:20:54)
       
      Wraps up the discussion with appreciation for the guest and encouragement for listeners.  
       
       
      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
       
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
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