Marketing Lessons From McDonald’s
-
Available Subscriptions
-
Have you checked out Joe's Latest Blog?
-
By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
-
-
Similar Topics
-
By carmcapriotto
'Our shop managers, our shop owners, they don't know what they have, and because they don't know what they have, they don't know how to use it to the fullest extent.' This episode is packed with valuable advice for shop owners who want to maximize their Shop Management System and ensure their business runs seamlessly and profitably. Learn More About: Maximizing Your SMS: Many shop owners underutilize their SMS, treating it merely as an invoicing tool. Inventory Control: Effective inventory management is crucial. Discover how simple tweaks can save you money and improve service efficiency. Labor Matrix: Track and analyze labor efficiency with ease. Implement strategies that can lead to increased profitability. Recommended Services: Tap into the maintenance market. Present recommended services effectively. Don't miss this engaging and informative discussion! Jon Luttrell and Ben Dexter, NAPA TRACS Show Notes
A Better Road to Success: Navigating Your SMS and Customer Rapport [RR 945]: https://remarkableresults.biz/remarkable-results-radio-podcast/e945/ Common Issues with SMS (00:02:05) Widespread issues among shop owners regarding their lack of knowledge about shop management systems. Understanding Labor Matrix (00:02:30) The importance of understanding and utilizing the labor matrix feature in SMS. Realization of SMS Capabilities (00:03:17) Ben describes the moment when shop owners realize SMS can influence profitability beyond invoicing. Owner's Role in Learning SMS (00:05:15) Discussion on the necessity for shop owners to be knowledgeable about their SMS and not delegate responsibility. Absentee Ownership Challenges (00:06:25) The dangers of absentee ownership in effectively managing shop systems and ensuring accountability. In-Person Training Benefits (00:11:54) Ben highlights the advantages of in-person training for accommodating different learning styles. Key Features of NAPA TRACS (00:12:28) Ben discusses top features of NAPA TRACS that excite shop owners, including inventory control and labor matrices. Inventory Control Insights (00:13:25) Ben emphasizes the significance of proper inventory management in enhancing shop profitability. Proactive Inventory Management (00:16:02) Discussion on the importance of maintaining appropriate inventory levels based on market demand. Client Service Rep's Role (00:16:43) Jon discusses the value of having a knowledgeable client service representative to assist with inventory management. Choosing the Right SMS (00:18:58) Emphasizes the need for local representation in selecting and customizing shop management systems. Reflecting on 2023 (00:20:05) Encourages shop owners to assess their previous year and consider changes for improvement. Profitability and Productivity (00:21:12) Explores the relationship between profitability and productivity in shop management systems. Understanding Pricing and Labor (00:22:06) Discusses the importance of pricing strategies for parts and labor to increase shop profitability. Utilizing Parts Matrix (00:23:30) Introduction of parts matrix profiles to simplify pricing. Reporting and Accountability (00:25:01) Highlights the importance of reporting tools for tracking productivity and sales performance. Dashboards for Quick Insights (00:26:45) Describes the use of dashboards to visualize performance metrics and accountability. The Role of a Profit Coach (00:27:57) Stresses the necessity of having a profit coach for business accountability and growth. Templates for SMS (00:29:09) Discussion on the availability of templates for parts and labor to aid new users. User Control Over Features (00:30:57) Explains user flexibility in activating or deactivating features in the shop management system. Human Element in Pricing (00:32:02) Discusses balancing scientific pricing with human judgment in service pricing. Recommended Services (00:32:59) Focuses on effectively communicating recommended services to customers. Maintenance Awareness (00:35:41) Encourages understanding the necessity of regular maintenance for vehicle reliability and safety. Embracing SMS Tools (00:36:33) Concludes with the importance of actively using shop management systems for business success. The Importance of User Feedback (00:36:53) Discussion on how passionate users have guided the development of the application. Maximizing System Utilization (00:37:27) Encouragement for shop owners to explore and fully utilize their shop management systems. Commitment to Training (00:37:53) Emphasis on knowing the SMS for effective shop management. Acknowledgment of Sponsorship (00:38:18) Thanks to NAPA TRACS for sponsoring the podcast at an upcoming training event in North Carolina. ASTA EXPO: https://astaexpo.com/aste-classes/
Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
-
By carmcapriotto
A lifelong student of history - this episode began as a serious topic of interest for Craig - and evolved into multiple conversations with a special guest.
For our listeners, we took our time with this episode and it was reviewed with careful consideration due to the significance of the subject.
On June 6, 2024 - many of us in the free world paused to recognize a significant anniversary. The 80th anniversary of D-Day.
D-Day, also known as Operation Overlord, was the allied invasion of Normandy to liberate Europe from Nazi tyranny.
There have been other milestone anniversaries of D-Day, but this year came at a very challenging time in the world and hits very differently that previous years for other reasons.
The conversation begins around why that is.
One term that was raised in one of the many articles written on the topic - was that we are losing our ‘tangible interpreters’ of the event.
The people who were there in 1944, the people that many of us knew or were even raised by, sadly, will not be with us much longer. The knowledge of these major events now passes to those of us fortunate to know those who lived it and to take care in how we communicate these events to new generations who soon will never have the chance to meet a veteran of WWII.
To help with this topic - Craig knew the perfect guest, Evan Wisner.
When sharing an anniversary article with Evan, that article highlighted the Army Rangers DDAY operation on Point Du Huc, a conversation followed that we decided to take to the recording studio.
Craig came to know Evan and appreciates his unique experiences and expertise as they are both members of Grand Rapids Toastmasters Club#404 - joining the club around the same time in 2019. This means - Craig gets to hear a lot of great speeches from Evan. Since Evan is both an EQ expert as well as a veteran of the war on terror who served alongside Army Rangers, you can be certain he brings a unique perspective to this conversation that makes it very much worth listening to.
We ask listeners to take into consideration that this was a discussion focused on one major operation of a larger campaign of a greater war, and that all history, especially discussion around war, is limited, and does not tell every story, and often needs context for understanding.
Thank You To Our Partners:
The Institute at We Are The Institute. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.
AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com
AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!
App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro”
Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
Contact Information
Craig O'Neill Email: HERE
The Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Click to go to the Podcast on Remarkable Results Radio
-
-
By carmcapriotto
Thanks to our Partners, Shop Boss, and 360 Payments
Matt Fanslow, host of "Diagnosing the Aftermarket A to Z," discusses the critical importance of consulting service information before performing vehicle maintenance or repairs. Matt shares multiple real-world scenarios illustrating why thoroughly understanding service procedures is essential to avoiding costly mistakes and ensuring professional work.
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. [email protected]
Show Notes
Importance of Service Information (00:00:25) Matt emphasizes the necessity of reading service information before starting any repair work. Common Mistakes in Vehicle Maintenance (00:01:12) Matt shares horror stories of technicians neglecting service information, leading to mistakes during vehicle maintenance. Encouragement to Use Service Info (00:04:03) Matt advises technicians to always consult service information before starting any job. Warranty Concerns and Accountability (00:05:05) Discussion on the importance of service information for warranty claims and accountability in repairs. Pay Structure and Professionalism (00:06:34) Matt addresses how pay structures can affect adherence to proper procedures in the automotive industry. Call to Action for Technicians (00:07:34) Matt encourages a cultural shift towards professionalism by prioritizing service information in repairs.
Thanks to our Partners, Shop Boss and 360 Payments
Shop Boss – Shop Management Software built by shop owners for shop owners. It works the way you need it to, right out of the box. Find on the web at https://shopboss.net
Connect with the Podcast:
-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/
-Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters
-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976
-Subscribe on YouTube: https://www.youtube.com/carmcapriotto
-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/
-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/
-Follow on Twitter: https://twitter.com/RResultsBiz
-Visit the Website: https://remarkableresults.biz/
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
The Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Click to go to the Podcast on Remarkable Results Radio
-
By Joe Marconi
Premium Member Content
This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.
-
-
-
Similar Tagged Content
-
Can Companies Like Repair Pal & Open Bay help a New Repair Shop?
By Joe Marconi,
- repair pal
- openbay
- (and 1 more)
- 8 replies
- 5,076 views
-
Do You Use Discounts or Brand Awareness Marketing?
By Joe Marconi,
- sales
- sales strategy
- (and 3 more)
- 12 replies
- 998 views
-
- 2 replies
- 1,000 views
-
- 13 replies
- 1,281 views
-
- 0 replies
- 793 views
-
-
Our Sponsors
Recommended Posts