Google Search - What Happened?

[Charlie]

Have you ever searched various services or products from your PC, tablet and phone trying to figure out what happens when your customers do the same? I'm guessing we all have and came to the same conclusion: it's a moving target. As shop owners we are all thinking "How do people in need of my services find me online"? Once we know the answer to this question we know where to go to get found, but that answer doesn't seem to be clear.

Google search is still the #1 lead generator but the playing field has changed, here is the best article I have ever seen which clearly describes what Google is (and was) doing. If you struggle like me to understand, this will clear up a little confusion. To read it, CLICK HERE.

Scorpion Internet Marketing are the experts my company has recently teamed up with for web development and marketing.

[Alex]

The landscape definitely has changed to incorporate more ads and reviews on search pages so google can make for ad revenue. The reality is that the more ads and suggestions that are running for a particular keyword or phrase, the lower your organic results will be on the search page. Google being by far the #1, it's important to make sure you are listed and listed in a way that makes your business and website pages more relevant than your competitor's web pages. A website alone these days doesn't always cut it, really depends on the area you are in and how many competitors there are. Google business listings are extremely important and not only having a business listing, but having positive reviews which will push your listing up. 

Nowadays you have to have more than just a great website, you need up-to-date business listings (hours, phone, text, holidays, reviews, pictures, products,. services, specials,, etc.), positive reviews from all sources, continues social network activity with back-links to your site, a website well designed for mobile with up-to-date coding with on page SEO/Content and also run Google ads if you can squeeze it into your budget. Positive online reviews are a big driver of traffic these days for small businesses. 

[JustTheBest]

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[autobodyguys]

Yes, the internet game is constantly changing. We also hired an internet marketing company to handle our website, seo, ppc, and our social media. I have enough on my plate to try and take on all that as well. My shop has never been busier and I'm pretty sure they work with shops nationwide. Here is the website if you want to check them out: digital marketing company

[autoguy]

Google business listings overtake everything nowadays