Quantcast
Jump to content

Recommended Posts

Posted

My shop is in a very rural area in South Carolina.  We are mainly a new tire dealer and we have been here for over 40 years.  We repair and replace everything from hand truck tires all the way up to large radial rear tractor tires.  We do alignments, brakes, front end suspension work, batteries, and oil changes.  We have been successful at what we do, but I see the effects of the internet and additional competition from car dealers, big box, etc. on tires and rims.  

I took over from my dad about 3 years ago and I added oil changes and focused more on the alignment and front end suspension work, which has been great.  I have a great alignment and suspension guy.  My background is more finance and the business side of things as opposed to the mechanical side of things.

I would like to get into doing more for our customers.  I want to get some opinions on what types of services we should offer, and how I can find a decent general maintenance tech.  I don't think that we should jump full on into engine and transmission work, but I could see doing things like master cylinders, ac work, fuel filters, general maintenance, etc.   

I am going to have a pretty steep learning curve on this, so any pointers you guys could provide will be appreciated.

 

  • Like 1
Posted

Not sure what you're already doing, but the basics are a good inspection on every car or truck and consistently looking up the factory maintenance schedules every time...then do the work that you find. We have signs around the customer area all about the benefits and savings of proper maintenance, so we stress maintenance over repair. Then we present that we inspect the car every time so they are safe and the car is reliable. We'd rather find a problem while they're car is in the shop then them finding it out on the road. I have signs with sayings like these so customers read them and the advisers have consistent word tracts. You could look up a variety of factory maintenance schedules to get ideas of services you would need at add.

  • Like 1
  • 3 months later...
  • 4 weeks later...
  • 3 months later...

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By Transmission Repair

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By carmcapriotto
      Want to make your February marketing a win for your auto repair shop? Join Brian Walker and Caroline LeGrand as they share engaging, practical ideas for February’s marketing—from fun Valentine's Day campaigns that show love to your customers and vehicles, to creative ways to highlight your shop's culture.
      Get tips on using National Days to boost engagement, from "Doggy Date Night" to “Random Acts of Kindness Week,” and learn how to connect with your local community, honor shop anniversaries, and run themed giveaways that your customers will remember. Whether you’re promoting winter maintenance, preparing for tax season, or tapping into February’s spirit, this episode has everything you need to make February marketing easy, effective, and engaging.
      Tune in now and discover how to keep your shop top-of-mind this February and beyond!
      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
      Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
      Lagniappe (Books, Links, Other Podcasts, etc)
      https://shopmarketingpros.com/126 - Preparing For January’s Marketing 
      https://www.daysoftheyear.com/
      https://www.nationaldaycalendar.com/ - Topics for February
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected] 
      Click to go to the Podcast on Remarkable Results Radio


  • Our Sponsors

×
×
  • Create New...