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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
In this episode, Brian Walker is joined by guest Hallie Wasinger to provide a behind-the-scenes look at how they tackled a major business challenge head-on. After two months of thinking everything was running smoothly, the team uncovered that website projects were falling behind and client communication had slipped. This significant issue required immediate action.
Hallie shares how she stepped in to take ownership, assessed each project, and led the team in establishing new, realistic launch dates. Together, Brian and Hallie discuss the importance of extreme ownership, providing structure, and delivering clear direction to get the team back on track. They also emphasize the value of staying calm when challenges arise, and the critical lesson that clients don’t expect perfection—they just want things made right.
If you’re navigating your own business challenges, this episode is packed with valuable insights and practical advice on leadership, integrity, and making tough decisions.
Tune in now to discover how to keep your business on course, even when it feels like everything is going wrong.
Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at
RepairPal.com/shops.
Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
How To Get In Touch With the Guest
Hallie Wasinger: https://www.linkedin.com/in/hallie-wasinger-411706161/
Show Notes with Time Stamps
Introduction to the Episode (00:00:10) Brian introduces the podcast and guest Hallie Wasinger, setting the stage for the discussion. The Great Website Debacle (00:01:30) Brian introduces the topic of the "great shop marketing pros website debacle" and thanks sponsors. Agency Environment Challenges (00:04:39) Hallie describes the intense pace of working in an agency, likening it to "drinking out of a firehose." Hiring Challenges (00:05:20) Brian discusses the difficulties in hiring a suitable web project manager for their fast-paced agency. Trusting Your Instincts (00:05:56) Brian emphasizes the importance of trusting your instincts when sensing something is wrong in a project. Communication Breakdowns (00:07:04) Hallie notes that the team started feeling something was off, leading to a breakdown in communication. Reality Check on Project Status (00:08:49) Brian reveals the shocking reality of multiple projects being behind schedule and lacking communication. Lessons on Accountability (00:09:45) Brian discusses the need to dig deeper when issues arise and not just take someone's word for it. Transition of Responsibilities (00:10:42) Hallie expresses her eagerness to take over the web team after the previous manager's departure. Implementing Systems and Processes (00:11:28) Hallie highlights her focus on creating systems to improve the web team's efficiency. Taking Ownership of Projects (00:13:14) Hallie shares her approach of taking extreme ownership and communicating directly with clients about project statuses. Setting Expectations (00:14:34) Discusses the importance of clear communication with clients regarding their website project timelines. Team Structure and Trust (00:15:30) Hallie emphasizes the need for structure and realistic timelines to gain team trust and improve workflow. Leadership Style Reflection (00:17:42) Brian shares his leadership approach, focusing on empowering team members without micromanaging. Addressing Sacred Cows (00:19:17) Discussion on the pitfalls of sticking to outdated processes and the necessity of flexibility in business. Identifying Challenges (00:20:46) Hallie reveals ongoing issues she discovered after taking over the web team, highlighting the need for transparency. Client Communication (00:23:33) Brian and Hallie discuss the importance of communicating issues and realistic expectations to clients effectively. Team Collaboration for Success (00:26:24) The team collaborates to meet new launch dates, demonstrating collective buy-in and commitment to improvement. Integrating Outside Help (00:27:13) Hallie explains how they ensured outside help adhered to their established processes and standards. Building Future Relationships (00:28:28) Discussion on the potential for hiring effective outside developers as part of the internal team in the future. Consulting Your Network (00:28:49) The importance of seeking advice from peers or coaches during business challenges. Recognizing Reality (00:29:30) Understanding that situations are often not as dire as they initially seem. Integrity as a Core Value (00:30:23) Emphasizing the necessity of integrity in resolving client issues. Difficult Client Conversations (00:31:02) Sharing experiences of tough conversations with clients and the importance of transparency. Reputation Management (00:32:13) Discussing how challenges can impact reputation and the importance of honest communication. Trust Through Transparency (00:33:18) Building trust with clients by showing both positive and negative reviews. Making It Right (00:35:09) The significance of ensuring clients feel satisfied after resolving issues. Humanizing Client Relations (00:36:09) Meeting clients in person can strengthen relationships and ease past tensions. Listening to Your Team (00:37:01) Encouraging open communication within the team to address concerns effectively. Trusting Leadership (00:37:50) The importance of team trust in leadership decisions and actions during challenges.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Craig Noel recounts his near-death experience from multiple blood clots in his lungs and how it profoundly affected his perspective on life, family, and business. This life-altering event led Craig to reevaluate his priorities, emphasizing the importance of relationships and intentional living. Craig shares how his absence from work revealed the strength of his team and the culture he built. The discussion covers overcoming the "I can't" mentality, establishing accountability, and planning for unforeseen circumstances. Craig's story inspires listeners to cherish relationships, embrace change, and focus on what truly matters in life. Craig Noel, Sun Automotive, Springfield, OR. Listen to Craig’s previous episodes HERE Show Notes
Craig's Near-Death Experience (00:01:13) Craig shares his story of a near-death experience caused by multiple blood clots in his lungs. Understanding the Health Crisis (00:02:12) Craig explains his symptoms leading to hospitalization and the discovery of the blood clots. Reflection on Life Changes (00:05:34) Craig reflects on how his near-death experience shifted his perspective on relationships and life priorities. The Importance of Relationships (00:07:17) Craig emphasizes the need to value relationships and communicate feelings intentionally. Reconnecting with Old Friends (00:08:29) Carm shares a personal story about reconnecting with an old friend, highlighting the importance of maintaining connections. Intentional Communication (00:09:41) Craig discusses the impact of intentionally reaching out to influential people in one's life. Material vs. Emotional Fulfillment (00:10:25) Craig contemplates the balance between material possessions and the importance of relationships. Living Without Distractions (00:12:00) Craig suggests leaving phones at home during family outings to foster better connections. The Impact of Technology on Relationships (00:12:25) Carm reflects on how technology affects family interactions and the need for personal discipline. Planning for Meaningful Experiences (00:13:14) Craig encourages planning meaningful experiences and spending time with loved ones. Business Continuity Discussion (00:15:42) Carm discusses the importance of planning for business continuity in case of unexpected events. Leadership and Team Discussions (00:16:49) Craig emphasizes the value of discussing business operations and leadership with team members. The importance of presence (00:17:04) Craig discusses the significance of being present and the impact of leadership on team culture. Reassessing leadership roles (00:17:41) Craig reflects on his need to be present and the realization that his team can thrive independently. Employee accountability (00:19:26) Discussion on implementing employee diaries to enhance accountability and track conversations. Introduction of 'Way We Do' software (00:20:11) Craig explains how this software helps manage SOPs and employee manuals effectively. The value of modifying processes (00:22:05) Emphasis on customizing borrowed ideas to fit your unique business culture for better results. Planning for unexpected events (00:23:05) Carm shares insights on having contingency plans, referencing a previous episode about preparedness. Updating legal documents (00:24:40) Craig talks about the importance of updating wills and trusts to ensure business continuity. Collaboration with professionals (00:25:27) Advice on involving various professionals to create a comprehensive support system for business planning. The importance of perspective (00:26:36) Craig shares personal insights on enjoying life and not feeling the need to prove oneself. Encouraging accountability (00:27:36) Carm suggests involving close individuals to hold each other accountable for life planning decisions. Impact on employees' lives (00:29:05) Craig reflects on how he can positively influence his employees' futures through thoughtful planning. Final thoughts on preparedness (00:30:04) Carm and Craig conclude with reflections on the need for proactive planning and emotional resilience.
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
This week on the ARM Podcast Brian talks about why stock website content doesn’t work. In this episode you’ll learn what he means by stock content, why it doesn’t work, whether or not it hurts you to have stock content on your website, and how to tell if you have it on your website.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Show Notes with Timestamps
What is stock content? Stock content is duplicate content Stock content is generic content Does stock content help? How do you know if your website has stock content?
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
More and more privately owned businesses have been the victims of ADA Title III compliance lawsuits than ever before, and a growing number of these lawsuits are due to lack of compliance on the business’ website.
It’s more important than ever that your auto repair shop’s website is compliant.
Join Brian in this episode to talk about what it means for shop’s website to be ADA compliant.
Talking Points
I am not a lawyer and this is not legal advice Just like your office door needs a ramp and bathroom needs handrails, your website needs to be able to be viewed by those with vision and hearing impairments This is not just total blindness and deafness but any impairments including colorblindness, poor vision, and hard of hearing. There are 2 main reasons you need your website to be ADA compliant The number of lawsuits happening It’s the right thing to do What makes a website ADA compliant? Over 100 factors Most important factors are: Skip nav Image alt text Proper heading structure Labels on form fields Contrasting colors Clear, easy to read fonts Descriptive link text Subtitles on videos We use a free plugin with some nice features I won’t guarantee a website ADA compliant Do the basics and you’re probably good to go. Remember, I am not an attorney. Where to start - wave.webaim.org
How To Get In Touch with Cinch CRM
Website - https://cinch.io/
LinkedIn - https://www.linkedin.com/company/cinchplatform/
Facebook - https://www.facebook.com/CinchPlatform/
YouTube - https://www.youtube.com/@CinchPlatform
How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
One of our listeners emailed in with the following question.
I Always wondered why, when we have another marketing company review and grade our website, it always come out pretty crappy on the scorecard? From loading speed, to keywords, SEO, overall performance etc. I have used Lighthouse and some other things to gauge the performance, but the numbers never seem to match what the other party produces. I feel like some marketing companies use smoke and mirrors for selling their websites that really may not be any better than what we already have. I’m sure this is an issue for others too.
We answer that question in this episode.
Talking Points
There’s a big difference between a solicited audit and an unsolicited audit There are no standards in place Much of what is done in marketing is based on opinion or an internal belief system Trust your “BS meter”
How To Get In Touch with Cinch CRM
Website - https://cinch.io/
LinkedIn - https://www.linkedin.com/company/cinchplatform/
Facebook - https://www.facebook.com/CinchPlatform/
YouTube - https://www.youtube.com/@CinchPlatform
How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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