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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Thanks to our partners, NAPA TRACS and Promotive
Running low on cash? Before panic sets in, it’s time to get strategic. In this episode of Business by the Numbers, Hunt explores practical steps to manage cash flow challenges, cut expenses wisely, and secure financing without sinking your business. Learn what options are available and how to make informed decisions to keep your shop running smoothly.
Understand the root causes of cash flow issues to avoid repeating mistakes. Learn why preserving cash strategically is more effective than slashing every expense. Discover how to leverage credit lines, loans, and alternative financing options safely. Avoid common pitfalls, like cutting critical expenses, that can worsen financial struggles. Develop a plan to stabilize and grow your cash reserves for long-term success.
Thanks to our partner, NAPA TRACS
Did you know that NAPA TRACS has onsite training plus six days a week support?
It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.
Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com
Thanks to our partner, Promotive
It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Download a Copy of My Books Here:
Wrenches to Write-Offs Your Perfect Shop
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.
Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching offers auto repair shop owners a wealth of valuable insights aimed at enhancing their businesses as they look towards 2025. Chris underscores the critical importance of adopting innovative tools and technologies, which are essential for improving transparency, customer communication, and operational efficiency within the auto repair industry.
He delves into key software solutions that are making waves in the industry, such as Tech Metric, Auto Octo Rocket, Parts Tech, Auto Ops, Shop Marketing Pros, and Cinch. For each of these solutions, Chris provides a detailed explanation of how they contribute to creating better customer experiences and ultimately increasing revenue. For instance, TeckMetric is highlighted for its ability to streamline shop management processes, while AutoOps is praised for enhancing customer interaction through advanced communication tools. Parts Tech is noted for its efficient parts procurement system, and Auto Ops is recognized for optimizing scheduling and workflow management. Shop Marketing Pros is commended for its effective marketing strategies that help shops reach a broader audience, and Cinch is appreciated for its role in simplifying financial transactions and reporting.
Throughout the episode, Chris encourages shop owners to take a step back and reflect on their current practices. He stresses the importance of committing to changes that will drive success in the new year, urging them to embrace these technological advancements to stay competitive in an ever-evolving market. By doing so, shop owners can not only improve their operational efficiency but also enhance customer satisfaction, leading to increased loyalty and business growth.
ntroduction to the Episode (00:00:05)
Coach Chris Cotton introduces the podcast, emphasizing industry expertise and innovation for auto repair businesses.
Reflecting on 2024 (00:01:09)
Chris discusses the end of 2024 and encourages listeners to consider their commitments for the upcoming year.
Chris's Favorite Tools (00:02:14)
Chris shares his favorite tools and technologies that enhance customer experience and team efficiency in his shop.
Tech Metric Overview (00:03:24)
Tech Metric is highlighted as the foundational software for operations, promoting a paperless environment.
DVI Process Importance (00:04:36)
The DVI process is discussed as crucial for transparency and customer trust through visual communication.
Tire Connect Feature (00:07:02)
Chris explains the benefits of Tire Connect for quoting tires and integrating with the shop's website for sales.
Using Auto Octo Rocket (00:08:23)
Auto Octo Rocket is presented as a tool for analyzing shop performance and forecasting financial goals.
Parts Tech Benefits (00:09:28)
Parts Tech simplifies parts procurement, streamlining the ordering process and improving efficiency.
Canned Jobs and ChatGPT (00:10:33)
Chris discusses using canned jobs for diagnostics and how ChatGPT aids in creating effective job descriptions.
BG Can Jobs Feature (00:11:49)
The BG can jobs feature in Tech Metric is emphasized for recommending high-quality services to customers.
All Data for Technical Information (00:12:49)
All Data is introduced as an essential tool for accessing technical information and repair procedures.
Auto Ops for Scheduling (00:12:49)
Auto Ops is described as a user-friendly scheduling solution that improves customer communication and efficiency.
Marketing with Shop Marketing Pros (00:15:15)
Chris praises Shop Marketing Pros for enhancing his shop's online presence and generating quality leads.
Google Service Ads Success (00:16:17)
Chris shares positive results from Google Service Ads, highlighting their effectiveness in attracting new customers.
Customer Retention with Cinch (00:17:17)
Cinch is introduced as a customer retention tool that improves data capture and review management.
Boosting Reviews with Cinch (00:19:57)
Cinch's impact on increasing online reviews and customer engagement is discussed, showcasing significant improvements.
Custom Campaigns with Cinch (00:21:04)
Chris details custom campaigns in Cinch for personalized customer follow-ups and tracking ROI effectively.
Introduction to Tools (00:22:11)
Chris discusses essential tools that enhance shop efficiency, customer friendliness, and profitability.
Shoutout to Sponsor (00:22:11)
He recommends Shop Marketing Pros for effective marketing strategies that drive customer engagement.
Closing Remarks (00:23:13)
Chris encourages a positive mindset and thanks listeners for tuning in to the episode.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
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Stolen Leadership And Allowing Your Team To Make Mistakes [E132] - The Auto Repair Marketing PodcastBy carmcapriotto
In this episode of the Auto Repair Marketing Podcast, we explore the concept of "stolen leadership"—a fascinating approach to leadership where proactive team members step up and take ownership without waiting for permission. We'll discuss why this behavior can be a game-changer for your business, how to embrace it, and the importance of allowing your team to make mistakes as part of their growth.
You'll hear insightful stories and practical advice on navigating the balance between guiding your team and stepping aside to let them thrive. Whether you're looking to empower your employees, reduce micromanagement, or create a workplace that fosters initiative and innovation, this episode has something for you.
Don’t miss out on this powerful episode that could help you take your leadership skills—and your team—to the next level.
Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at
RepairPal.com/shops.
Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
Lagniappe (Books, Links, Other Podcasts, etc)
https://www.tonyrobbins.com/disc - Disc Assessments
https://books.google.com.ph/books?id=tpspDwAAQBAJ&newbks=0&lpg=PA1&pg=PA1#v=onepage&q&f=false - Extreme Ownership
Shownotes with Timestamps
Introduction to the Episode (00:00:10) Brian introduces the podcast and co-host Kim, mentioning her recent recovery. Definition of Stolen Leadership (00:01:08) Discussion about the term "stolen leadership" and its positive implications in team dynamics. Personal Anecdotes on Leadership (00:03:37) Brian shares a lunch conversation about the benefits of allowing others to take initiative. Kim's Experience with Stolen Leadership (00:04:29) Kim reflects on her feelings when her responsibilities were taken over by a proactive team member. The Importance of Team Growth (00:06:17) Brian emphasizes that a good leader encourages their team to surpass them in abilities. Balancing Leadership Roles (00:09:04) Discussion on the need for both leaders and workers within an organization. Examples of Stolen Leadership (00:10:47) Brian shares examples of team members who have successfully taken on leadership roles. Acknowledging Contributions (00:14:02) The importance of recognizing team members who fill gaps and take initiative. Natural Leadership Qualities (00:15:06) Kim discusses how leadership can be innate and the importance of finding the right roles for individuals. Rewarding Initiative (00:15:37) Brian concludes by stressing the need to reward those who demonstrate leadership to prevent them from leaving. Understanding People Problems (00:15:43) Discussion on the four people problems and identifying the worst issue in team dynamics. Right Person, Right Seat (00:16:10) Emphasis on the importance of recognizing and nurturing talent in the right roles to prevent disengagement. Mentorship and Growth (00:16:58) The necessity of coaching and mentoring employees as they transition into new roles and responsibilities. Allowing Mistakes in Growth (00:17:55) The importance of permitting team members to make mistakes as a part of their learning process. Consequences of Punishing Mistakes (00:19:05) Discussion on the negative impact of punishing employees for mistakes, leading to a culture of fear. Learning from Experience (00:20:04) Personal anecdotes highlighting the value of learning from mistakes and the role of mentorship in that process. The Importance of Leadership Recognition (00:23:01) Encouragement to recognize and support leaders within the organization to foster growth and leadership. Stealing Leadership (00:23:56) Exploration of the concept of "stealing leadership" and its implications for organizational growth. Appreciating Team Efforts (00:25:02) The significance of acknowledging team members' contributions to maintain morale and encourage leadership. Closing Remarks and Future Topics (00:25:24) Wrap-up of the episode and a preview of the next topic related to the importance of effective team dynamics.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
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