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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Joe Marconi
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By carmcapriotto
Today, we’re diving into a crucial topic—your role in making your marketing partnership a true success. While hiring a marketing company takes a lot of work off your plate, it doesn’t mean you can be completely hands-off. In fact, your involvement is essential to ensure your marketing reaches its full potential.
We’ll cover the key responsibilities you need to take on, from meeting with your marketing team to providing access and sharing important updates. We’ll also discuss how staying active in your community and delivering a great customer experience can make your marketing efforts even more effective.
If you're ready to learn how to enhance your marketing partnership and see better results, this episode is for you. Let’s dive in!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
https://autoshopcoaching.com/weekly-blitz-podcast-with-chris-cotton/ - The Weekly Blitz By Chris Cotton
https://www.kenblanchardbooks.com/book/raving-fans/ - Raving Fans
Show Notes with Timestamps
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Armen Jacjakian, a shop owner who immigrated from Dubai to Canada, and Alan Beech, his business coach, share insights on overcoming initial business struggles, the importance of cash flow management, and the transformative impact of coaching. Listeners are left with valuable takeaways about the importance of mentorship, the need for flexibility in the workplace, and the critical role of customer service in building a thriving automotive business. Armen Jacjakian, Speedy Auto Service, Mississauga, ON Alan Beech, Beech Consulting Show Notes
Armen's Background (00:02:59) Armen shares his journey from Dubai to Canada and his family's history in the automotive business. Challenges During COVID-19 (00:04:19) Armen describes the impact of COVID-19 on his new shop and the strict lockdowns in Canada. The Importance of Coaching (00:05:23) Armen reflects on how starting coaching with Alan came at a crucial time in his business journey. Experiencing Growth Post-COVID (00:06:34) Armen discusses the significant growth and operational experience gained after the lockdown period. Mental Health and Coaching (00:09:36) Armen emphasizes the importance of mental health support for shop owners through coaching. Finding the Right Coach (00:11:25) Armen explains how he connected with Alan and his initial skepticism about coaching. Immediate Changes from Coaching (00:12:41) Armen shares how he increased his shop rate after the first session with Alan. Looking at the Business from Above (00:13:39) Armen discusses the value of viewing his business from a higher perspective with coaching. Prioritization with Coaching (00:14:38) Armen highlights how a good coach helps prioritize tasks and goals for business growth. Key Man Investment (00:16:51) Discussion on the importance of hiring a key man and investing in talent for business growth. Coaching Perspective (00:17:25) Alan emphasizes viewing coaching costs as investments that yield profitable returns. Challenges of Growth (00:18:11) Armen discusses the need for further key hires to facilitate business expansion. Outrageous Rent (00:19:06) Discussion on the high monthly rent of approximately $15,000 for the shop location. Staffing Structure (00:19:33) Armen shares details about his staffing, including eight bays and six technicians. Customer Service Approach (00:20:31) Armen explains the necessity of finding a front desk person who aligns with his vision. Operational Efficiency (00:21:09) Discussion on the importance of managing multiple roles effectively for business efficiency. Trends in Customer Service (00:22:30) Exploration of the trend towards dedicated customer service representatives in automotive shops. Challenges and Opportunities (00:23:53) Alan discusses the dual nature of challenges and opportunities in the automotive industry. Remote Advisor Potential (00:24:24) Discussion on the potential of remote advisors to support multiple automotive shops. Flexibility in Staffing (00:26:39) Armen shares his approach to flexible work schedules for his technicians. Training Engagement (00:27:45) Alan reflects on the challenges of engaging a diverse audience during training sessions. Franchise vs. Independent (00:28:45) Armen discusses why he chose to open a franchise instead of an independent shop. Community Connection (00:30:20) Discussion about the Armenian community in Toronto and its connection to Armin's business. Restaurant Venture (00:30:52) Armen mentions his restaurant, highlighting his entrepreneurial diversity. Comparing Business Challenges (00:31:08) Discussion on the contrasting challenges between running an automotive shop and a restaurant.
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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