how much do you spend on google adwords?

[steve fox]

I keep trying to get my shop listed higher on google along with paid ads and the cost just seems to go up and up, how much is the average shop spending to get the listings on the front page and on top?

[Alex]

Topic moved to Marketing, Advertising, Promoting Forum.

[Guest]

We pay $800 a month for a company to keep us near the top plus the other things they do and nothing for Google or yelp. Paying Google $8 a click didn't seem to work for us. When we paid for Yelp it seemed to do better. 

[Alex]

@steve fox I took a quick peak at your website and I can tell you that your wordpress theme hasn't been updated in a while and I would suggest adding some SEO plugins and a little work on optimizing the content. For instance, your site was built using WordPress 3.4.2 which was released September 2012. The platform is currently at version 4.8.2. I see a lot of outdated wordpress themes that were built and never updated. Your page titles and content need to be optimized as well. Update your site and optimize it, and you should be able to crawl up the search rankings.. 😁

[pam]

I claimed our Google business page and manage it myself. I also claimed our pages on Yahoo, Bing, Foursquare and Yelp. The smaller search engines take their information from these ones so it took a lot of time and determination but it was better than the hundreds of dollars we were paying someone else for nothing in return. I keep our information current and change the pictures once in awhile. We also got a new responsive website. We come up on the top of Google searches now and have been getting a lot of new customers.

[mmotley]

We use kukui for our webpage and listing. Not cheap, but they do a great job. As far as adwords, we spend about $400/month

[gandgautorepair]

I'm spending $675 for someone to manage Adwords and $1200-1400 a month to Google for Adwords clicks. Our CPC is in the mid $5. I'm wondering how much we need this because we come up at the top of the listings organically in a couple top categories. It's a tough call because the Adwords gets us at the top in categories we don't rank well in, and I hate to drop the top categories because that's where we get the most response. I still need to grow car count to pay for the extra service advisor and tech I hired in May so I'm not yet willing to back off.

This is a very open subject for me going forward.

[Hands On]

I was paying 500 a month for adwords and getting calls for everything but people looking for me. I realized my adwords were set to broad form match. Changed this to phrase match and now I pay much less for only relevant calls and clicks.

[alfredauto]

$500/month is the sweet spot for us on adwords express. We are in a low competition area, and that level keeps us plenty busy. I ran 6 catchy ads with $500 budget each for a couple months. The phone rang non stop, but more than 50% time wasters and wrong number calls looking for other shops so I cut back.