Quantcast
Jump to content


Marketing for Spring?

Joe Marconi
 Share

Recommended Posts

autoguy Rising Star

autoguy

Posted
Posted
Spring is in the air and people are usually in better buying moods. What spring promotions have you done that were successful in the past and what are your marketing plans for this spring season?

 

I think that you need to gear your consumers up for AC checkups and "After-Winter" Checkups.

 

Maybe tie in some sort of AC Free check. Cabin filter replacement with vent cleaning.

 

Maybe a "Get Ready for Warm Weather" Vehicle Check up.

 

What always works is a spring oil change special...lost leader type of service. :P

  • 1 month later...

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
 Share
Go to topic listing

  • Available Subscriptions

    See all Subscription Plans

  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

  • Similar Topics

    • Joe Marconi
      Many Shops Have Raised their Labor Rates, But Still Struggle!
      By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • Joe Marconi
      Holiday Marketing & Advertising Strategy; What's Your Best Tip?
      By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • Joe Marconi
      Unhappy with Your New Hire? Now what?
      By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • Joe Marconi
      Five Proven Tips to Improve Your Bottom Line
      By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • carmcapriotto
      Preparing for January's Marketing [E126] - The Auto Repair Marketing Podcast
      By carmcapriotto
      Ready to kick off the year with a marketing plan that keeps your bays full? Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help auto repair shops plan their marketing month-by-month. From practical ways to align your campaigns with community events to leveraging fun, nationally recognized days, you’ll learn how to make your marketing engaging and impactful.
      Discover fresh ideas for social media, event hosting, and campaigns that’ll keep your shop top-of-mind all year. Whether it’s winter car care, “new year, new car” resolutions, or creative customer appreciation ideas, this episode is packed with ways to turn small efforts into big wins.
      Don’t let January sneak up on you—start planning now!
      Tune in to get the tools you need to make 2024 your best marketing year yet.
      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops


      Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com


      Lagniappe (Books, Links, Other Podcasts, etc)


      How To Get In Touch With the Guest


      Show Notes with Timestamps


      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Click to go to the Podcast on Remarkable Results Radio


  •
    Joe Marconi

    Money Isn’t The Motivator We Think It Is

    By Joe Marconi, in Automotive Management,

    0 comments 104 views
    Joe Marconi

    Five Proven Tips to Improve Your Bottom Line

    By Joe Marconi, in Selling Automotive Repair,

    0 comments 127 views
    Joe Marconi

    Isn’t It Time We Rethink What a Master Level Technician Is?

    By Joe Marconi, in Automotive Industry,

    1 comment 139 views

  • Our Sponsors



Main Sections

More Sections

Discussion Forums

×
×
  • Create New...