Shop Advertising Ideas

[tirengolf]

I have had a little drop in business for the first time in 15 years. I have been thinking about doing some mailouts to my customers. I have over 3500 names, addresses, and phone numbers. I have never done anything like this before other than a little card every now and then. I just cannot figure out the best way the way to be the most effective. My business is mostly same people over and over , very friendly mom and pop style location. any ideas. Thanks guys.David

[mspecperformance]

Do you currently use a CRM company to send stuff out like e-mail or text reminders?

There are a slew of companies that perform mailer marketing to your database and also new customer direct mail marketing. 

I am currently working with a company called Full Throttle. I have yet to send out a mailer however I am friends with one of the owners and also in his Mastermind group. He owns Aspen Auto Clinic in Colorado Springs, Colorado which is a 5 store operation. 

If you are interested in their contact information msg me. 

[gandgautorepair]

I've had good response from EDDM mailers, which is Every Door Direct Mail through the post office. It sends a piece to every house on the mail routes that you choose. We do our own piece, and get it to the post office ourselves, but there are companies that do it for you, like Mudlick Mail. James Dees is also a very good resource for this, he has an extremely low price, and I know a couple shop owners who use him, his contact number is 503-209-0851. I also have great success with myshopmanager.com. Besides our normal follow up that we use them for, there are a couple of things we do through them to bump up business when we need it. One is a called a slow day text, and it works so well we have to limit how many texts we send out any time we do it, and another is a rebate check. Both go to existing customers, and you can choose exactly what category of customers, and how many, to send out. You could talk to any of these resources to get ideas.

[Wheelingauto]

On 7/19/2017 at 7:38 AM, tirengolf said:

I have had a little drop in business for the first time in 15 years. I have been thinking about doing some mailouts to my customers. I have over 3500 names, addresses, and phone numbers. I have never done anything like this before other than a little card every now and then. I just cannot figure out the best way the way to be the most effective. My business is mostly same people over and over , very friendly mom and pop style location. any ideas. Thanks guys.David

There are 2 types of marketing. Retention and acquisition. By what you wrote, you are doing neither. This is great news because retention marketing is cheap and very effective. Those 3500 names in your database can be marketed to and you could get an instant shot of business but more importantly if done right, you will be consistently busy. If you've done little or non to this point you basically are waiting for those people to recognize they need something and then seek out the solution. If you wait for that they may not select you.

Fist thing I would do is define your recommended service intervals. Someone here posted something about what they follow. Do you truly believe in 3k oil changes? 5k? Different? Or is it something different for each customer? whatever, just figure out a way to define an interval and then notate it. Depending on the software you use there are added software which will track daily mileage and create stickers for next service based on the criteria you set. Now track it. Figure out how to contact you customer and tell them they are due for service. YOU GREATLY IMPROVE YOUR CHANCES FOR THEM TO RETURN IF YOU PROPERLY IDENTIFY WHEN SERVICE IS NEEDED AND CONTACT THEM AT THAT TIME.

Too complicated? Just looking for a silver bullet? The next suggestion depends on how you want to market. You could just send out cards reminding your database that you are there, ready to handle their needs. You could follow Anderson and put together an oil change special he is very successful at that. You could put a seasonal special. Either way, those are cheap and effective ways to do it.

If you do hire a CRM company they can over do it. It is also costly for what you can do yourself. I personally believe you need to really get involved in it before you randomly hire a company to do it for you. The education will allow you to guide the direction once it becomes a common, ongoing occurrence.

[JustTheBest]

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