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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Our world is rushing head first into an A.I. future and we want to encourage our listeners to remain vigilant in these exciting times, as there is some legitimate cause for concern with the changes brought by A.I. Technology.
Joining us as our guest is Dan Vance from Shop Dog Marketing.
Craig has known Dan for a few years now and it was at ASTA in 2023 that he first heard Dan Speak Up on the topic of AI to a group of shop-owners on the promise and peril of AI…and he saw Dan deliver a presentation on the topic again at the MARS marketing conference with the Institute for Business Excellence in (beautiful) Ogde, UT earlier this year.
In this episode Dan acknowledges many of Craig's concerns regarding AI, while they both align on the actual benefits.
Craig states regularly that the last skill machines should ever be able to take from us is our ability to communicate interpersonally and … but in some areas - A.I. is far more capable of outperforming certain tasks. While that is happening - there remains a disconnect between AI’s ability to generate data and present the data in a way that can produce more effective interactions with real people.
Our listeners who may share in Craig’s concerns will no doubt appreciate Dan’s calm and reassuring thoughts on the topic.
Watch the YouTube Video
Topics include:
Early AI and Machine learning The concept of Human Capital. Authenticity as a new focus Communication tendency becoming less synchronous Efficiency vs. Authenticity and what we lose AI Strengths and practical uses Social Proof - and a word on Reviews and AI Google quality rater guidelines - EAT - Experience Authority and Trust
Join Our Virtual Toastmasters: https://remarkableresults.biz/toastmasters
Thank You To Our Partners:
The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.
AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com
AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!
Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.
Contact Information
Email Craig O'Neill: [email protected] Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this episode of "The Weekly Blitz," Coach Chris Cotton delves into enhancing customer experience in the auto repair industry. He underscores that many customers have never encountered exceptional service, presenting a unique opportunity for shops to stand out. Chris shares practical tips for creating memorable interactions, emphasizing communication, trust, and personal connections. He advises making every touchpoint memorable, under-promising and over-delivering, and building trust through transparency.
Chris begins by discussing the importance of first impressions. He suggests that the initial phone call or visit to the shop sets the tone for the entire customer experience. He recommends training staff to greet customers warmly, listen attentively to their concerns, and provide clear, concise information about the services offered. By doing so, shops can immediately establish a positive rapport with their clients.
Next, Chris highlights the significance of ongoing communication. He advises shop owners to keep customers informed throughout the repair process, providing updates on the status of their vehicle and any unexpected issues that arise. This proactive approach not only keeps customers in the loop but also demonstrates the shop's commitment to transparency and honesty.
Chris also emphasizes the power of personal connections. He encourages shop owners to take the time to get to know their customers, remembering their names, preferences, and previous interactions. This personalized approach can make customers feel valued and appreciated, fostering loyalty and repeat business.
In addition to these interpersonal strategies, Chris discusses the importance of creating a comfortable and welcoming shop environment. He suggests investing in a clean, well-organized waiting area with amenities such as Wi-Fi, refreshments, and reading materials. A pleasant atmosphere can make the wait time more enjoyable and leave a lasting positive impression.
Sponsored by Shop Marketing Pros, the episode highlights the importance of marketing in attracting and retaining customers. Chris advises shop owners to leverage digital marketing tools, such as social media and email campaigns, to showcase their exceptional service and engage with their audience. He also recommends soliciting and showcasing customer reviews and testimonials to build credibility and trust.
The episode concludes with Chris encouraging shop owners to transform their services into unforgettable experiences. He reminds them that in an industry where exceptional service is rare, going above and beyond can set their shop apart from the competition. By focusing on communication, trust, personal connections, and a welcoming environment, auto repair shops can create loyal customers who return time and time again.
Introduction to Supercharging Your Auto Repair Business (00:00:05)
Coach Chris Cotton introduces the podcast and its focus on enhancing auto repair business strategies.
The Concept of Customer Experience (00:01:01)
Discussing the importance of customer experience in retaining clients and outshining competitors.
Understanding Customer Loyalty (00:02:10)
Exploring reasons why some customers remain loyal despite poor service and the impact of experience.
The Customer Experience Gap (00:03:10)
Highlighting the difference between basic service and exceptional customer experience in auto repair.
Making Touchpoints Memorable (00:04:11)
Tips on ensuring every interaction with customers is professional and positive.
The Importance of Communication (00:05:25)
Emphasizing clear and consistent communication to reduce customer frustrations and build trust.
Under-Promise and Over-Deliver (00:05:25)
Encouraging shops to exceed customer expectations with timely service and added touches.
Building Trust through Transparency (00:06:30)
Discussing the significance of honesty and transparency in auto repair to foster customer trust.
Creating Personal Connections (00:06:30)
Strategies for personalizing service to enhance customer loyalty and satisfaction.
The Competitive Advantage of Experience (00:07:35)
Explaining how superior customer experience can be a shop's strongest competitive edge.
Conclusion and Call to Action (00:07:35)
Encouraging listeners to focus on creating unforgettable customer experiences to crush the competition.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our partner, NAPA TRACS
Did you know that NAPA TRACS has onsite training plus six days a week support?
It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.
Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com
Thanks to our partner, Promotive
It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Download a Copy of My Books Here:
Wrenches to Write-Offs Your Perfect Shop
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Explore key leadership archetypes like the Motivator, the Builder, and Servant Leadership. Our panel shares the must-know strategies for effective communication, team building, and personal growth. Plus, they highlight the power of peer groups, continuous learning, and adapting your leadership style to different situations. This episode is perfect for shop owners, managers, and anyone in the automotive repair industry who’s ready to improve their leadership skills. Andrew Marcotte, American Pride Automotive, 5 locations, Virginia. Andrew’s previous episodes HERE Jon Kloosterman, Director of Operations, WestSide Service, Zeeland, MI. Jon’s previous episodes HERE David Askwith, Managing Director, Auto Stream Car Care, MD. David’s previous episodes HERE Show Notes
Importance of Leadership (00:02:46) Andrew discusses how leadership impacts personal and professional spheres, emphasizing its ripple effect. Leadership Archetypes (00:03:05) Andrew introduces five main leadership archetypes: motivator, builder, accountability, example, and servant leadership. Learning Leadership (00:05:01) Carm stresses that leadership can be learned and encourages listeners to engage with uncomfortable concepts. Earning Leadership (00:06:03) Jon explains that leadership is earned through influence, not just given by title. Adapting Leadership Styles (00:06:56) Andrew discusses the importance of adapting leadership styles to individual team members for effective influence. Intrinsic vs. Extrinsic Motivation (00:09:01) The panel discusses the difference between external motivators and internal drives for employee engagement. Effective Motivation Strategies (00:10:12) The importance of understanding individual motivations beyond financial incentives is emphasized. Communication in Leadership (00:12:22) Carm highlights the necessity of active listening and communication in understanding team members' needs. Onboarding and Communication (00:13:15) Jon stresses the importance of consistent communication during onboarding to understand new team members. Impact of Strong Leadership (00:14:14) Andrew shares a story illustrating how strong leadership can transform team performance dramatically. Building Confidence in Team Members (00:17:37) Discusses the importance of nurturing team members' self-image and confidence for their growth. Balancing Visionary and Integrator Roles (00:18:45) Explores the duality of being a visionary and an integrator in leadership. Importance of Continuous Learning (00:19:09) Emphasizes the need for leaders to seek new information and stay educated. Growth Mindset in Leadership (00:20:43) Highlights the significance of a growth mindset for effective leadership and team development. Avoiding Staleness in Leadership (00:21:34) Discusses the risk of leaders becoming repetitive and the need for fresh insights. High-Impact Leadership (00:22:17) Focuses on maximizing impact in leadership through disciplined time management and continuous education. Seeking Knowledge from Multiple Sources (00:23:43) Encourages leaders to gather insights from various experiences and learning opportunities. The Importance of Communication (00:24:01) Discusses the critical role of effective communication in maintaining team morale and cohesion.d. Feedback and Self-Improvement (00:27:16) Emphasizes the necessity of seeking feedback for personal and organizational growth. Surrounding Yourself with Challenging Peers (00:29:33) Discusses the dangers of surrounding oneself with "yes men" and the value of honest feedback. Intent vs. Impact in Leadership (00:31:05) Examines the complexities of social interactions between leaders and team members. Navigating Success Disparities (00:33:03) Highlights the challenges of varying levels of success within a team and its impact on dynamics. Credibility in Leadership (00:35:15) Emphasizes the need to publicly praise and empower leadership teams for better organizational credibility. 360 Feedback Importance (00:36:18) Highlights the significance of anonymous 360 feedback in assessing leadership effectiveness and organizational trust. Servant Leadership Concept (00:38:48) Introduces servant leadership as a model that requires connection and understanding of team needs. Continuous Self-Improvement (00:40:29) Encourages seeking training and peer groups for personal and professional growth in leadership. Evolving Leadership Roles (00:43:25) Discusses the necessity of adapting roles within a business to foster growth and effective leadership. Tough Decisions in Leadership (00:44:05) Stresses the importance of making difficult choices, such as letting go of toxic employees for organizational health.
Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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