Waiting for Cars to break down leads to repair shop failure
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this episode of "The Weekly Blitz," Coach Chris Cotton delves into the potential impact of the 2024 presidential election on auto repair shop owners, offering a comprehensive analysis of the key issues that could shape the industry's future. He begins by examining the implications of small business support policies, highlighting how different candidates' approaches could influence access to funding, tax incentives, and overall business growth opportunities.
Coach Chris then shifts focus to workforce development, emphasizing the importance of training programs and educational initiatives that could be introduced or expanded depending on the election results. He stresses that a skilled workforce is crucial for shop owners to remain competitive and meet the evolving demands of the automotive industry.
Infrastructure spending is another critical topic discussed, as Coach Chris outlines how increased investment in roads, bridges, and transportation networks could lead to more business for repair shops due to higher vehicle usage. He also touches on the potential for regulatory changes, noting that shifts in environmental and safety regulations could affect shop operations and compliance requirements.
The discussion moves to minimum wage and labor laws, where Coach Chris analyzes how potential changes could impact labor costs and staffing strategies. He advises shop owners to stay informed about legislative developments and consider proactive measures to manage payroll expenses effectively.
Supply chain challenges are also on the agenda, with Coach Chris exploring how global economic policies and trade agreements resulting from the election could affect parts availability and pricing. He encourages shop owners to build strong relationships with suppliers and consider diversifying their sourcing strategies to mitigate risks.
Throughout the episode, Coach Chris emphasizes the importance of adaptability, urging shop owners to prepare for potential changes by reviewing their operations, budgeting for increased costs, and focusing on marketing efforts to attract and retain customers. He reassures listeners that maintaining strong customer relationships and operational efficiency will be key to navigating the evolving economic landscape, regardless of the election outcome. By staying informed and proactive, auto repair shop owners can position themselves for success in a dynamic and uncertain future.
Election Discussion Begins (00:01:11)
Chris highlights the importance of the upcoming 2024 presidential election for auto repair shop owners.
Pros and Cons of the Election (00:02:13)
A breakdown of potential advantages and disadvantages for auto repair businesses due to the election.
Support for Small Businesses (00:03:17)
Discussion on potential small business tax credits and health insurance reforms from candidates.
Workforce Development Challenges (00:03:17)
Focus on addressing the tech shortage through vocational training initiatives for the auto repair industry.
Infrastructure Spending Impact (00:03:17)
How increased infrastructure spending can lead to more vehicle repairs due to wear and tear.
Potential Regulatory Changes (00:04:26)
Concerns about new environmental regulations affecting business operations post-election.
Minimum Wage and Labor Laws (00:04:26)
The impact of potential minimum wage increases and labor law changes on shop budgets.
Supply Chain Issues (00:05:28)
Discussion on how international trade policies could affect parts pricing and availability.
Adaptability of Shop Owners (00:07:34)
Emphasizing the importance of adaptability in business operations amidst changing political landscapes.
Preparing for Future Changes (00:08:31)
Advice on budgeting and marketing strategies to navigate potential upcoming changes.
Customer Loyalty and Community Focus (00:08:31)
The significance of building strong community ties and customer relationships during uncertain times.
Conclusion and Encouragement (00:09:38)
Chris reassures listeners that challenges can be managed and encourages steady focus on business operations.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
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By carmcapriotto
Curious about how BNI can transform your auto repair shop's success? Discover the secrets to building powerful referral networks, creating meaningful connections, and turning BNI meetings into your most valuable sales opportunity.
In this episode, Brian and Kim Walker sit down with BNI expert Steve Hand to explore how BNI can help you fill your bays, streamline your networking, and grow your business through strategic partnerships. From finding the perfect chapter to mastering the art of specific referrals, you'll learn actionable tips for making the most of your BNI membership.
Ready to elevate your shop’s networking game and drive more customers through your doors?
Hit play now and unlock the potential of BNI for your business!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
https://www.bni.com/
How To Get In Touch With The Guest
https://www.linkedin.com/in/shand/
https://trianglebni.com/en-US/index
Show Notes with Timestamps
Introduction to BNI (00:00:10) Brian introduces the podcast and welcomes Steve Hand, a BNI expert. Reconnecting After Years (00:00:52) Steve and Brian reminisce about their long-standing friendship and connection. The Importance of BNI (00:01:55) Discussion on why BNI is essential for auto repair businesses and its benefits. Understanding BNI (00:02:32) Steve explains what BNI is and how it helps businesses succeed through collaboration. Weekly Sales Meetings (00:03:14) Steve emphasizes BNI meetings as crucial weekly sales meetings for businesses. Looking for Opportunities (00:03:28) Steve discusses how to identify potential customers during networking. Building Relationships (00:05:38) Importance of personal connections and understanding each other’s backgrounds in BNI. 1-to-1 Meetings (00:06:21) Brian and Steve talk about the significance of one-on-one meetings in BNI. Activating Relationships (00:07:30) Steve shares strategies for nurturing relationships to enhance networking effectiveness. Referral Processes (00:08:19) Steve explains how to recognize opportunities for referrals within your network. Gratitude to RepairPal (00:09:17) Brian thanks RepairPal for sponsoring the episode and highlights its benefits. Personal Experiences in BNI (00:10:16) Kim shares her experience of being in two separate BNI groups with Brian. Themed Referral Campaigns (00:10:59) Steve discusses the effectiveness of themed referral campaigns in BNI. Trial and Error in Networking (00:11:41) Steve reflects on learning through trial and error to improve referral requests. Sticking to a Campaign (00:12:42) Steve explains the importance of consistency in referral campaigns for better results. Story of a Soccer Mom (00:13:01) Discussion about a successful vehicle repair story involving a soccer mom. BNI Presentation Challenges (00:13:14) Addressing difficulties in creating unique 62-second presentations for BNI meetings. Finding the Right Market (00:14:21) A pizza shop owner shifts focus from weddings to catering for pharmaceutical reps. Starting BNI Groups (00:15:56) Advice for shop owners interested in starting BNI groups in their towns. County Lines and BNI (00:16:28) Understanding how county lines affect the establishment of BNI chapters. Becoming a Connector (00:17:18) Benefits of starting a BNI group and becoming a key connector in the community. Choosing the Right BNI Group (00:17:56) Guidance on selecting the right BNI chapter in areas with multiple options. Finding Suitable BNI Chapters (00:19:17) Encouragement to use the official BNI website for locating chapters. Collaboratin Among Non-Competing Businesses (00:20:24) Discussion on how non-competing businesses can collaborate effectively within BNI. Value of BNI Membership (00:23:02) Addressing common objections regarding the financial and time investment in BNI. Success Stories from BNI (00:24:45) Highlighting a general contractor's significant business growth through BNI participation. Introduction to BNI Benefits (00:25:28) Discussion on how a mechanic benefited from being part of a BNI group. Overview of BNI Meetings (00:26:06) Description of the typical structure and agenda of a BNI meeting. Networking Process (00:26:54) Explanation of how networking occurs during BNI meetings, including introductions. Referrals and Testimonials (00:27:48) Insight into how referrals are shared and the importance of accountability in BNI. Tips for Effective Networking (00:28:39) Advice on being specific when asking for referrals and networking. Public Speaking Growth (00:30:15) Personal experiences on how BNI helped individuals improve public speaking skills. Visitor Experience in BNI (00:31:30) Encouragement for newcomers to visit BNI chapters before committing to membership. Contact Information for BNI (00:32:10) Details on how to reach Steve Hand for inquiries about BNI in North Carolina. Closing Remarks (00:32:45) Appreciation for the guest and sponsor, and a call to action for listeners.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Thanks to our partner, RepairPal. Visit the Web HERE
Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
Episode 188 - The Highs and Lows of Running Two Shops With Adam and Jessica Debaja
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this episode of "The Weekly Blitz," Coach Chris Cotton delves into enhancing customer experience in the auto repair industry. He underscores that many customers have never encountered exceptional service, presenting a unique opportunity for shops to stand out. Chris shares practical tips for creating memorable interactions, emphasizing communication, trust, and personal connections. He advises making every touchpoint memorable, under-promising and over-delivering, and building trust through transparency.
Chris begins by discussing the importance of first impressions. He suggests that the initial phone call or visit to the shop sets the tone for the entire customer experience. He recommends training staff to greet customers warmly, listen attentively to their concerns, and provide clear, concise information about the services offered. By doing so, shops can immediately establish a positive rapport with their clients.
Next, Chris highlights the significance of ongoing communication. He advises shop owners to keep customers informed throughout the repair process, providing updates on the status of their vehicle and any unexpected issues that arise. This proactive approach not only keeps customers in the loop but also demonstrates the shop's commitment to transparency and honesty.
Chris also emphasizes the power of personal connections. He encourages shop owners to take the time to get to know their customers, remembering their names, preferences, and previous interactions. This personalized approach can make customers feel valued and appreciated, fostering loyalty and repeat business.
In addition to these interpersonal strategies, Chris discusses the importance of creating a comfortable and welcoming shop environment. He suggests investing in a clean, well-organized waiting area with amenities such as Wi-Fi, refreshments, and reading materials. A pleasant atmosphere can make the wait time more enjoyable and leave a lasting positive impression.
Sponsored by Shop Marketing Pros, the episode highlights the importance of marketing in attracting and retaining customers. Chris advises shop owners to leverage digital marketing tools, such as social media and email campaigns, to showcase their exceptional service and engage with their audience. He also recommends soliciting and showcasing customer reviews and testimonials to build credibility and trust.
The episode concludes with Chris encouraging shop owners to transform their services into unforgettable experiences. He reminds them that in an industry where exceptional service is rare, going above and beyond can set their shop apart from the competition. By focusing on communication, trust, personal connections, and a welcoming environment, auto repair shops can create loyal customers who return time and time again.
Introduction to Supercharging Your Auto Repair Business (00:00:05)
Coach Chris Cotton introduces the podcast and its focus on enhancing auto repair business strategies.
The Concept of Customer Experience (00:01:01)
Discussing the importance of customer experience in retaining clients and outshining competitors.
Understanding Customer Loyalty (00:02:10)
Exploring reasons why some customers remain loyal despite poor service and the impact of experience.
The Customer Experience Gap (00:03:10)
Highlighting the difference between basic service and exceptional customer experience in auto repair.
Making Touchpoints Memorable (00:04:11)
Tips on ensuring every interaction with customers is professional and positive.
The Importance of Communication (00:05:25)
Emphasizing clear and consistent communication to reduce customer frustrations and build trust.
Under-Promise and Over-Deliver (00:05:25)
Encouraging shops to exceed customer expectations with timely service and added touches.
Building Trust through Transparency (00:06:30)
Discussing the significance of honesty and transparency in auto repair to foster customer trust.
Creating Personal Connections (00:06:30)
Strategies for personalizing service to enhance customer loyalty and satisfaction.
The Competitive Advantage of Experience (00:07:35)
Explaining how superior customer experience can be a shop's strongest competitive edge.
Conclusion and Call to Action (00:07:35)
Encouraging listeners to focus on creating unforgettable customer experiences to crush the competition.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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