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Does brand matter to customers w/ motor oil?

5 Star Auto Spa
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5 Star Auto Spa

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Interested to see what brands of conventional / semi synthetic / full synthetic oil shops are selling to customers?  Do you think the average customer cares or has a preference for brand?  Do you think as long as it meets the vehicle specifications the customer doesn't really care what brand of motor oil is being put in their vehicle?  We are currently using Mobil products and they are so much more expensive than other products such as Cam 2.  Thoughts?

RyanGMW Explorer

RyanGMW

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We run a dexos full syn and it's cheap. We are a high end euro shop. Most customer don't care. If they do then offer them other hooves like lubromoly/Castrol/etc whatever makes them feel better. 90% never even ask so why not use an oil good enough and make more money? Last I checked, Oil doesn't have a logo when it's in an engine. Just be sure it's quality and you are good to go!

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carolinahigear Collaborator

carolinahigear

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Like XRAC said, I believe that less than 5% of my clients ever ask what brand oil we use, and I just say "Valvoline --World's First World's Finest". For synthetic oils, I use what I get the best deal on and enjoy making a good mark-up on synthetic oil change services.  I like to double my money or more on synthetic oil. If a client prefers Mobil 1, Castrol, etc. we gladly oblige them.

Of course the most money to be made on an oil change is once the inspection is finished and sold, you add two zeros to a $40 oil change and it becomes a $4000 job!!!

 

Happy Easter!!

 

Hi-Gear

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