Quantcast
Jump to content


Sales Criticism

totalautocare
 Share

Recommended Posts

totalautocare Enthusiast

totalautocare

Posted
Posted

I've been criticized recently for efforts to increase our exposure, perceived value in our product/service offerings and strategies to increase ARO.

 

The question I'm met with is "Don't you think you're making too much $ on every job?"

 

These individuals saying this don't comprehend that the basic principles of business. When McDonald's began asking "would you like fries and a coke with that?" there bottom line as a company tripled over night and there customers were perfectly happy overall.

 

There is nothing wrong with upselling. There is nothing wrong with adding convenience, quality, exposure and/or decreasing non-value adding/unnecessary costs.

 

Go determine your business model & pricing system, be honest and go make as much money as possible with integrity!

 

Sent from my SM-N900P using Tapatalk

 

 

Junior Collaborator

Junior

Posted
Posted

"their sales"

 

and yeah, who's giving you s** about up-selling. that's the whole point of multi-point inspections. Helps the customer by identifying problems and helps the shop by selling jobs that make money. Any mildly successful shop does that. We'd all go broke if we just did oil changes.

 

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
 Share
Go to topic listing

  • Available Subscriptions

    See all Subscription Plans

  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

  • Similar Topics

    • Zenoo
      I am new in business. Need advice to increase profits.
      By Zenoo
      Hi my name is Zenas and I am 26 years old from Alberta, Canada. I started my own automotive repair shop in December 2023. After running it for 1 year I made a little bit of profit. I needed some advice on how I could increase it. Its a 3 bay shop with two 2 post hoists and one 4 post hoist with alignment. I am the only mechanic in the shop as I can't afford to hire anyone at this point. I am charging about $120 per hour for the labor and very minimal mark up on parts. The shop had no customer base when I got it so it took me sometime to build returning customers. If I try to increase the prices on parts the customers run away. Seems like they are calling around the city and going to the cheapest person. My monthly over head cost is about $7000. Whatever I make in a month goes back into next month's rent. Any advices on how to manage this properly from other shop owners?
    • carmcapriotto
      How to Increase Customer Trust and Sales with Effective Financing Solutions [E196] - Chris Cotton Weekly Blitz
      By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.
      Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      In this episode of "The Weekly Blitz," Coach Chris Cotton delves into the critical need for auto repair shops to offer customer financing options, a topic of growing importance in the industry. He begins by addressing the pressing challenges that many auto repair shops face today, such as low car counts and declining repair orders. These issues can significantly impact a shop's bottom line, making it essential for shop owners to find innovative solutions to attract and retain customers.
      Chris emphasizes that offering multiple financing options can be a game-changer for both customers and auto repair shops. For customers, financing provides a way to manage unexpected repair costs without straining their budgets. This is particularly important in situations where a sudden car breakdown can lead to financial stress. By providing flexible payment solutions, shops can help alleviate this burden, making it easier for customers to approve necessary repairs.
      Throughout the episode, Chris shares valuable insights on various financing providers available in the market. He discusses the pros and cons of each, helping shop owners make informed decisions about which providers might best suit their needs and those of their customers. Chris also highlights the benefits of financing for auto repair shops, such as increased sales, improved customer satisfaction, and enhanced customer loyalty.
      Furthermore, Chris offers practical strategies for effectively communicating financing options to customers. He stresses the importance of clear and transparent communication, ensuring that customers fully understand their financing choices and the terms involved. By doing so, shops can build trust and foster long-term relationships with their clientele.
      The episode also features a sponsorship mention for Shop Marketing Pros, a marketing company specializing in services for auto repair shops. Shop Marketing Pros is recognized for its expertise in helping shops enhance their marketing efforts, attract more customers, and ultimately grow their businesses. Their sponsorship underscores the importance of strategic marketing in conjunction with offering financing options, as both elements are crucial for the success of modern auto repair shops.


      Introduction to Financing (00:01:26)
      Discussion on the importance of financing options for customers in auto repair shops.
      Current Challenges in Auto Repair (00:02:38)
      Overview of low car counts and declining average repair orders affecting repair shops.
      Importance of Customer Financing (00:03:43)
      Financing options are essential for building consumer trust and increasing average repair orders.
      Unexpected Expenses and Financing Solutions (00:04:58)
      Highlighting how financing helps customers manage unexpected repair costs effectively.
      Types of Financing Options (00:06:10)
      Introduction to various financing providers and their benefits for customers and shops.
      Making Financing Accessible (00:08:17)
      Strategies for simplifying the financing process and making it more accessible to customers.
      Communicating Financing Options (00:09:27)
      Importance of consistently informing customers about financing options at every touchpoint.
      Benefits of Offering Financing (00:12:50)
      Discussing how financing increases average repair orders and customer retention.
      Call to Action for Shops (00:13:56)
      Encouragement for shops to start offering and promoting financing options to enhance customer relationships.
      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae


      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
    • carmcapriotto
      The Job Shadow and the Education Mountain [E165] - Diagnosing the Aftermarket A to Z
      By carmcapriotto
      Thanks to our Partner, NAPA Autotech
      Matt Fanslow discusses his experience with a student from a local school who came to job shadow. This encounter highlights the challenges of training newcomers to the automotive repair profession, especially those lacking basic mechanical knowledge. Matt reflects on the student's unpreparedness and the broader issues within automotive education. He emphasizes the need for extended training programs and proper mentorship to adequately prepare individuals for careers as automotive technicians.
      Show Notes
      Job Shadowing Experience (00:01:19) Student's Attire and Demeanor (00:02:32) Tour of the Shop (00:03:39) Understanding the Complexity of Automotive Work (00:05:09) Student's Lack of Mechanical Background (00:07:24) Pathways to Becoming a Technician (00:11:38) Challenges in Training Duration (00:12:39) Tools and Basic Knowledge Required (00:13:51) Complexity of Troubleshooting (00:15:15) Educational System's Demands (00:16:25) Need for Extended Training Programs (00:17:58) Challenges in Automotive Training (00:20:06) Changing Backgrounds of New Entrants (00:21:07) Shift in Learning Environments (00:22:28) Expectations and Frustration in Training (00:25:01) Encouraging Job Shadowing (00:26:07)
      "Ask Us Anything!" with Matt Fanslow and Brin Kline
      📆 Save the Date: Thursday, December 19th, 2024
      🕒 Time: 8:00 PM EST
      Register Here: https://streamyard.com/watch/M3JjMR53s5Ct
      Thanks to our Partner, NAPA Autotech
      NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.
      Contact Information
      Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • Joe Marconi
      Who Has Changed Their Shop Management Program Recently? Happy? Not so Happy? Or?
      By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • carmcapriotto
      A Probing Question [E162] - Diagnosing the Aftermarket A to Z
      By carmcapriotto
      Thanks to our Partner, NAPA Autotech
      Show Notes
      Back Probing Overview (00:01:14) Challenges with Back Probing (00:02:29) Risks of Back Probing (00:03:48) Wire Gauge and Back Probing Challenges (00:05:03) Teeing Into Circuits (00:06:19) Concerns with Unplugging Connectors (00:07:34) Terminal Fretting Issues (00:09:45) Piercing Wires Discussion (00:11:56) Probing Tools for Piercing (00:13:12) Proper Aftercare for Piercing (00:14:16) Discussion of Probing Techniques (00:17:55) Live Webinar Announcement (00:19:10)
      "Ask Us Anything!" with Matt Fanslow and Brin Kline
      📆 Save the Date: Thursday, December 19th, 2024
      🕒 Time: 8:00 PM EST
      Register Here: https://streamyard.com/watch/M3JjMR53s5Ct
      Thanks to our Partner, NAPA Autotech
      NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.
      Contact Information
      Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio


  •
    Joe Marconi

    Isn’t It Time We Rethink What a Master Level Technician Is?

    By Joe Marconi, in Automotive Industry,

    1 comment 641 views
    Joe Marconi

    Five Proven Tips to Improve Your Bottom Line

    By Joe Marconi, in Selling Automotive Repair,

    0 comments 626 views
    Joe Marconi

    Money Isn’t The Motivator We Think It Is

    By Joe Marconi, in Automotive Management,

    0 comments 415 views

  • Our Sponsors

Main Sections

More Sections

Discussion Forums

×
×
  • Create New...