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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Joe Marconi
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into a range of strategies designed to help auto repair shop owners elevate their business operations through the implementation of the "Profit First" methodology. This approach is centered around the critical aspects of cash flow management, profitability enhancement, and the adoption of effective financial practices. Chris underscores the significance of establishing separate accounts specifically for profit, taxes, and operating expenses to ensure a clear and organized financial structure. He also highlights the necessity of having supportive financial partners, such as banks and accountants, who can provide valuable guidance and support.
Furthermore, Chris encourages shop owners to take proactive steps towards improving their financial health by engaging with educational resources, such as watching a webinar or seeking additional guidance tailored to their specific needs. This episode is proudly sponsored by Shop Marketing Pros, a company dedicated to providing specialized marketing strategies aimed at boosting the visibility and success of auto repair shops. Through their sponsorship, Shop Marketing Pros underscores their commitment to supporting the growth and development of businesses within the auto repair industry.
Introduction to the Episode (00:00:04)
Coach Chris Cotton introduces the podcast and its focus on auto repair business strategies.
Importance of Profit First (00:01:01)
Chris discusses the significance of adopting the Profit First mentality for auto repair businesses.
Webinar Promotion (00:02:20)
Information about an upcoming webinar on implementing the Profit First system is provided.
Understanding Cash Flow (00:03:24)
The necessity of managing cash flow for successful auto repair operations is emphasized.
Challenges with Traditional Accounting (00:04:35)
Critique of traditional accounting methods and their inadequacy for auto repair shops.
Profit First Methodology Explained (00:05:46)
Overview of the Profit First approach and its application in the auto repair industry.
Setting Up Separate Accounts (00:06:58)
The importance of establishing separate accounts for profit, taxes, and expenses is discussed.
Bank and Accountant Collaboration (00:08:02)
Challenges in getting banks and accountants on board with the Profit First system are explored.
Incorporating Dave Ramsey's Principles (00:10:16)
Integration of financial control principles from Dave Ramsey is highlighted for better financial management.
Results of Implementing the System (00:11:27)
The positive outcomes of using the auto shop profits and cash flow system are outlined.
Call to Action (00:14:44)
Chris encourages listeners to take proactive steps in managing their shop's finances effectively.
https://autoshopcoaching.com/
https://connect.autoshopcoaching.com/profits-cashflow-webinar-form
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
This episode begins with a simple premise.
Craig recognizes his friend and former co-worker, Jeremy Glassco, as an excellent communicator and a man who asks great questions.
Shortly after introducing Jeremy- you’ll see what Craig means!
While exploring the topic of conversational questions, Craig invites Jeremy to explain his communication journey - which is a unique one.
Jeremy was raised in the jungles of Papua New Guinea. The son of a missionary family - Jermey, wouldn’t live in the US for more than a few months at a time until he was 17 years old.
This raised an interesting point - Jeremy highlighted a reality that few people experience, but we can all learn from. The concept of being a ‘third culture’ kid. A third culture kid refers to those who were raised in a culture other than their parents', and also live in a different environment or society in their early upbringing.
This conversation tackles everything from why asking questions was tactical for Jeremy, to how he came to join (arguably a 4th culture) the automotive industry. From there - Craig and Jeremy challenge each other's perspectives on the direction that communication is taking in technology like in apps, software, and of course with AI.
While listening, pay close attention to the questions that go back and forth between these two communicators… and enjoy some laughs along the way.
Thank You To Our Partners:
The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.
AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com
AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!
App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro”
Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
Contact Information
Email Craig O'Neill: [email protected]
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this episode of "The Weekly Blitz," Coach Chris Cotton is joined by guest Coach Mike for an in-depth discussion on the remarkable transformation of "Project X," an absentee-owned auto repair shop. Coach Mike provides a comprehensive overview of the myriad challenges faced in managing the shop, particularly highlighting the critical need for robust on-site leadership and stringent accountability measures.
Throughout the episode, Coach Mike elaborates on the key strategies that were instrumental in turning the shop around. One of the primary steps taken was the recruitment of highly skilled technicians, which was essential for delivering quality service and boosting customer satisfaction. Additionally, the shop transitioned to using TeckMetric software, a move that significantly enhanced performance tracking and operational efficiency.
A major focus was also placed on fostering a culture of continuous learning and improvement among the staff. This involved regular training sessions, workshops, and encouraging a mindset geared towards growth and excellence. As a result of these concerted efforts, the shop's revenue saw a threefold increase, and the average repair orders experienced a substantial rise.
The episode underscores the importance of community engagement, illustrating how building strong relationships with local customers and businesses can drive sustained success. It also highlights the necessity of continuous improvement, advocating for ongoing assessment and refinement of processes and strategies.
Furthermore, effective communication between owners and managers is emphasized as a cornerstone for achieving long-term success. The dialogue between Coach Chris and Coach Mike provides valuable insights into how transparent and consistent communication can bridge gaps, align goals, and ensure that everyone is working towards a common objective.
Overall, this episode of "The Weekly Blitz" offers a wealth of knowledge and practical advice for anyone looking to transform their business, emphasizing that with the right leadership, tools, and culture, significant improvements and success are well within reach.
Introduction and Overview (00:00:09)
Coach Chris Cotton introduces the episode and discusses the podcast's focus on auto repair business innovation.
Guest Introduction (00:01:03)
Coach Chris brings in Coach Mike to discuss the transformation of an absentee-owned auto repair shop, "Project X."
Absentee Owner Challenges (00:02:13)
Coach Mike outlines the difficulties in managing a shop with an absentee owner and the need for strong leadership.
Starting Point and Initial Changes (00:03:46)
Discussion on the initial steps taken to improve the struggling shop, focusing on hiring experienced staff.
Importance of Tech Metric (00:04:57)
Coach Mike emphasizes the significance of using Tech Metric for tracking business performance remotely.
Training on Estimates and Inspections (00:06:09)
Coach Mike describes the training provided to staff on creating accurate estimates and conducting thorough inspections.
Staff Engagement and Overcoming Issues (00:07:16)
Mike shares how engaging staff in discussions helped improve buy-in and operational efficiency.
Growth and Profitability (00:09:10)
The shop's revenue growth from $10,000 to $25,000 weekly, illustrating successful team collaboration and profitability.
Absentee Owner's Success (00:10:42)
The absentee owner expresses interest in acquiring more shops, highlighting the success of the current operation.
Addressing Bad Apples (00:11:20)
Discussion on identifying and removing unproductive staff to improve shop performance.
Future Plans for the Shop (00:13:15)
Coach Mike outlines upcoming goals, including staffing and efficiency improvements to sustain growth.
Community Involvement Strategy (00:14:44)
Plans for local engagement and marketing to strengthen community ties and attract more customers.
Community Engagement Strategies (00:15:35)
Discusses ways to attract customers, including open houses and community involvement.
Team Accountability (00:16:24)
Explores the importance of a strong service manager and team buy-in for business growth.
Owner's Accountability from Afar (00:17:31)
Highlights how absentee owners can maintain accountability through regular communication and ticket audits.
Continuous Improvement (00:19:24)
Encourages business owners to strive for constant improvement and efficiency in operations.
Closing Remarks (00:20:54)
Wraps up the discussion with appreciation for the guest and encouragement for listeners.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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