Which ad to run?

[Gavilan]

 

 

 

 

 

 

 

Which ad do you think is better?

Edited February 18, 2017 by Gavilan

[mspecperformance]

I like the first one. Who did these for you?

[carolinahigear]

#1

[Gavilan]

mspecperformance, they are from AdCorp.

 

Thank you for the feedback all.

[TheTrustedMechanic]

While the second one involves real people who your customers can relate to as opposed to the cartoon characters I think it’s too technical or ‘smart’ for the customer to really care. I also like the first one.

 

But remember, the ONLY person who gets a vote is your customer. What is important or attractive to other shop owners is not necessarily what will connect with your customers. I would try to develop a focus group of your customers. You know the people who know you, trust you and who responded to your previous marketing efforts. The people you work for and you earn money from. They are the only ones whose opinion really matters.

[ScottSpec]

#1.  It is fun and keeps your interest.  #2. Stirs up negative feelings with the rejected sticker and the hassles of dealing with it.

 

Scott

[Jay Huh]

1 hour ago, ScottSpec said:

#1.  It is fun and keeps your interest.  #2. Stirs up negative feelings with the rejected sticker and the hassles of dealing with it.

 

Scott

Yes, I noticed after reading your comment that the second one DID stir up negative feelings with that fail sticker.

 

Here's the thing, it seems like you are marketing to people that FAILED inspection and want their cars to pass. To them, it is a serious matter that is constantly on the back of their minds. I think the second one will get you phone calls.

I like the first one too though, it's nice and fun- a good image for your business