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Posted

When you take in all fees, discounts etc what is your all in discount rate on a monthly basis? What type of volume do you do?

 

We have a company who charges all in 1.44%.....everything...

Posted

When you take in all fees, discounts etc what is your all in discount rate on a monthly basis? What type of volume do you do?

 

We have a company who charges all in 1.44%.....everything...

 

Thats very low! Would it be ok if I msged you for a referral to your merchant provider?

Posted

Everyone pays the same bank processing fees . What you pay above that is the secret. After two weeks researching We choose Dharma merchant services . Saved us $200 the first month we changed over merchant service. No contract check out there website

Posted

Everyone pays the same bank processing fees . What you pay above that is the secret. After two weeks researching We choose Dharma merchant services . Saved us $200 the first month we changed over merchant service. No contract check out there website

True. We use WorldPay (First Mile). We pay a flat Fee per month ($200) no matter how many we process, then the bank fees. Have saved as much as $500 in both stores from old system (EPX)

Posted

True. We use WorldPay (First Mile). We pay a flat Fee per month ($200) no matter how many we process, then the bank fees. Have saved as much as $500 in both stores from old system (EPX)

 

 

Not true! I have been in the game almost 30 years and thought this was true. Had a close friend who did my processing at cost plus. When my current provider was referred to me I had my friend call him and find out that "catch" there was none and he told me he oculd find no reason not to go with this new company and had no idea how they could provide service below cost.

 

I have been with them almost 4 years and it's still 1.44% all in. Not above....I know he does this for the automotive industry only as I have wanted to refer him to others. E mail me and I will forward his info [email protected]

Posted

1.44% on all cards seems to good to be true. Many types of cards charge more than that. There are set interchange rates charged by the card companies (visa, mc, etc...) and for many types of cards it is higher than 1.44% (rewards cards, fleet cards, Amex, Disc), some are lower (debit cards and some others). Not sure how anyone could charge 1.44% all in for everything unless you are doing a whole lot more debit cards. We are doing over 10 million a year in credit cards and I have shopped many times over the last 30+ years and never seen anything that is one fixed flat rate. I have seen cost (interchange) plus plans and tiered rate plans (usually with 3-4 different rates on different types of cards). Would be interesting to see how this works.

  • Like 3
Posted

1.44% on all cards seems to good to be true. Many types of cards charge more than that. There are set interchange rates charged by the card companies (visa, mc, etc...) and for many types of cards it is higher than 1.44% (rewards cards, fleet cards, Amex, Disc), some are lower (debit cards and some others). Not sure how anyone could charge 1.44% all in for everything unless you are doing a whole lot more debit cards. We are doing over 10 million a year in credit cards and I have shopped many times over the last 30+ years and never seen anything that is one fixed flat rate. I have seen cost (interchange) plus plans and tiered rate plans (usually with 3-4 different rates on different types of cards). Would be interesting to see how this works.

 

FYI: I am not in any way affiliated with any CC processor.

 

That being said if you've never seen it I guess it cant be true.....but....if it is.....cant I get 50% of what you save the first year?

Posted

 

FYI: I am not in any way affiliated with any CC processor.

 

That being said if you've never seen it I guess it cant be true.....but....if it is.....cant I get 50% of what you save the first year?

Not saying it is not true, just saying I have never seen anything like it. Would like to see a statement or contract that showed how it worked. Is that your average rate or fixed rate for all cards processed? Do they charge the same for Amex, & Discover? What about debit cards, are they the same?

Posted

Not saying it is not true, just saying I have never seen anything like it. Would like to see a statement or contract that showed how it worked. Is that your average rate or fixed rate for all cards processed? Do they charge the same for Amex, & Discover? What about debit cards, are they the same?

So no 50%.... sigh........ e mail me

 

 

Sent from my iPhone using Tapatalk

Posted

A girl called me yesterday, made an appt. for today and came to see me. So I listened to her as I'm going to change my processor by March 31( my self-imposed deadline.) She told me that she (the company she works for) will process ALL my credit cards for 1 %, and process ALL my debit cards (Pin #) for 0%. Will charge me $129 per month for machine, plus a $31 fee, and that's it. *** She did say that AMEX is 1.77%. Others are 1% and 0 for debit cards.

 

I'm going to call some of her referrals and check her out. She's local and works out of an office 30 mins. from my shop.

 

Have any of you EVER heard of a processor this cheap? Any recommendations of what I should look for or questions I should ask her??

 

Thank you in advance!!

 

Hi-Gear

Posted

A girl called me yesterday, made an appt. for today and came to see me. So I listened to her as I'm going to change my processor by March 31( my self-imposed deadline.) She told me that she (the company she works for) will process ALL my credit cards for 1 %, and process ALL my debit cards (Pin #) for 0%. Will charge me $129 per month for machine, plus a $31 fee, and that's it. *** She did say that AMEX is 1.77%. Others are 1% and 0 for debit cards.

 

I'm going to call some of her referrals and check her out. She's local and works out of an office 30 mins. from my shop.

 

Have any of you EVER heard of a processor this cheap? Any recommendations of what I should look for or questions I should ask her??

 

Thank you in advance!!

 

Hi-Gear

Haven't heard that one. Visa/MC interchange rates are higher than 1% and I don't know of a way to get around them, unless she is saying she will charge you 1% on top of the interchange rates. $129 per month for a machine is expensive, Most lease rates are in the $30-45 range and the cost to buy outright maybe in the $400-$800 range depending on the machine. If you aren't doing a lot of volume, maybe the extra that is being charged for the machine and the monthly fee makes up for what would be lost on the interchange rates. They seem to be always trying to come up with a way to say and do things to make it look cheaper than what you have. I wouldn't change processors without seeing a comparison based on my current statement and an explanation of exactly how they get to their price based on my statements transactions. Also I wouldn't go into any kind of contract without being able to get out, if what they say doesn't pan out in the first month or two. One problem we had when changing processors once, was not getting out of our contract with the processor, but getting out of an equipment lease early, as these are usually done through a leasing company and done on a 36 or 60 month term with automatic renewals. Lots of things to check into when making a change, seem to learn something new every time we change.

  • Like 1
Posted

A girl called me yesterday, made an appt. for today and came to see me. So I listened to her as I'm going to change my processor by March 31( my self-imposed deadline.) She told me that she (the company she works for) will process ALL my credit cards for 1 %, and process ALL my debit cards (Pin #) for 0%. Will charge me $129 per month for machine, plus a $31 fee, and that's it. *** She did say that AMEX is 1.77%. Others are 1% and 0 for debit cards.

 

I'm going to call some of her referrals and check her out. She's local and works out of an office 30 mins. from my shop.

 

Have any of you EVER heard of a processor this cheap? Any recommendations of what I should look for or questions I should ask her??

 

Thank you in advance!!

 

Hi-Gear

$129 is really expensive for the lease and that is probably where they are making up the difference. I pay $29 each a month for my machines and they are new.

  • Like 1
Posted

I have learned that these middleman process companies can be very decieving. We switched to "Retreiver" recenlty. Rep is Jason Woodward. He has signed up

hundreds of Tire Pros dealers in last couple of years. They are a "direct processor" No middleman. Analysis said they will save is about $503 per month from our $4k bill.

  • 6 months later...
  • 4 weeks later...
Posted

We pay a flat 1.5 + .25 per swipe and 2.4 for keyed. Monthly fee is $20. Equipment is owned outright and was $75 shipped. Average is 1.5 to 1.8. We do key the occasional card. No contract. I have my money within 3 days. Integrates well with QuickBooks. 

  • 3 weeks later...
Posted
On ‎9‎/‎29‎/‎2017 at 5:13 AM, marentetteservice said:

We pay a flat 1.5 + .25 per swipe and 2.4 for keyed. Monthly fee is $20. Equipment is owned outright and was $75 shipped. Average is 1.5 to 1.8. We do key the occasional card. No contract. I have my money within 3 days. Integrates well with QuickBooks. 

What service are you using?

Posted
On 2/20/2017 at 10:02 AM, Richard Ehler said:

I have learned that these middleman process companies can be very decieving. We switched to "Retreiver" recenlty. Rep is Jason Woodward. He has signed up

hundreds of Tire Pros dealers in last couple of years. They are a "direct processor" No middleman. Analysis said they will save is about $503 per month from our $4k bill.

Been with retriever just a little over a year. First few months were great, with a net after all fees at 1.43 to 1.65. However starting this summer we have started to see fee creep. Last 4 months were 1.59, 1.65, 1.74, 1.96. I called Jason last week and he said that I'm probably doing more AMEX. I told him no, we haven't been processing any AMEX. He seemed puzzled and said he'd check it out and have an answer by the 17th. We'll see but apparently other Tire Pros dealers have noticed the same thing.

 

Posted

This is definitely something my husband and I need to research further before opening the shop.  I found this article that is specific to auto shops that I am going to look into further.  Thought this might be useful to others, as well.  I would love to know if any of you have used any of these and your opinions of them.  Someone had recommended Swipe and Square to me a while back so I thought this was something we would not really even need to research but it looks like we might be back at the "research" part on this (when I compare their rates to those y'all have listed above, they seem rather high).  Anyway, here's the link:  https://www.cardpaymentoptions.com/credit-card-processing/best-automotive/

 

  • Like 1
Posted

That is an interesting website that I will have to explore further. We are using our bank which averages overall about 2%. They provided the machine free of charge with no contract. Square is more expensive and seems to be suited better to small sales. 

Posted
10 minutes ago, MINI4U said:

That is an interesting website that I will have to explore further. We are using our bank which averages overall about 2%. They provided the machine free of charge with no contract. Square is more expensive and seems to be suited better to small sales. 

Yes, I agree...Square sounds expensive compared to the others many have listed in this post.  I have a friend who runs a local window tint shop and another friend who runs a local auto detail shop.  Both use Square...or at least they did the last time I was in their shops which has been a year or two.  I could see, though, where spending a little time researching these options could save a business quite a substantial amount of money each month.  

Posted

Square is way too expensive. I think the only places that use them are the ones that don’t research. I see small businesses using them, but they are not busy / high traffic businesses. We use Heartland Payment Systems for the last few years. My fee 1.59%, swipe fee is .05 or .10, and statement fee. After reading this post I am going to do some more research myself.


Sent from my iPad using Tapatalk

  • 3 weeks later...
Posted (edited)

Remember some companies break up the charges to deceive customers. I studied a colleagues account because I wanted 1% processing. Turns out he got a monthly statement that was fixed at 1.2% on all transactions; swiped, typed, cvc not present you name it. Looked good until we checked his bank statement😦. They deducted the interchange rate before depositing funds. All part of the contract. I had a similar  system when I first started, trust me I paid for that free equipment.  I didn't do a complete analysis but it ended up around 4% total. 

We pay about 2.7% average because we accept Amex, discover, over the phone. Pin entry with chip inserted is the best and cheapest way to get paid. 

What burns me is I'm paying 2.7% to collect sales tax for the state. Do the math. It costs us money to collect sales tax. The credit caps out fast if we do even moderate volume. 

Some months it's below 2% but being in a college town keyed entries are common, as are multiple cards for a relatively low purchase. It all adds up. 

Edited by alfredauto
  • Thanks 1
Posted
6 hours ago, alfredauto said:

Remember some companies break up the charges to deceive customers. I studied a colleagues account because I wanted 1% processing. Turns out he got a monthly statement that was fixed at 1.2% on all transactions; swiped, typed, cvc not present you name it. Looked good until we checked his bank statement1f626.png. They deducted the interchange rate before depositing funds. All part of the contract. I had a similar  system when I first started, trust me I paid for that free equipment.  I didn't do a complete analysis but it ended up around 4% total. 

We pay about 2.7% average because we accept Amex, discover, over the phone. Pin entry with chip inserted is the best and cheapest way to get paid. 

What burns me is I'm paying 2.7% to collect sales tax for the state. Do the math. It costs us money to collect sales tax. The credit caps out fast if we do even moderate volume. 

Some months it's below 2% but being in a college town keyed entries are common, as are multiple cards for a relatively low purchase. It all adds up. 

Wow! That's slick, taking the charges before depositing the money. Surely he should have caught that as he was reconciling the bank statement though! I use Paul, as recommended by xrac. Great guy. He'll tell you more than you care to know. I'm consistently around 2% total, out the door, everything. The only thing I don't like is being under a contract, but given the fact that there are so many shady credit reps that will lie to get you to come on board with them, I can understand it. I'd highly recommend Paul.

  • Like 1
Posted
1 hour ago, xrac said:

Paul is a good guy but he is hard to get off the phone with. 

😂 He will keep you on the phone longer than you really want to. But such a nice guy! You can tell he really cares about his clients and getting them the best deal. Night and day difference between him and some of the scum I've dealt with in the past.

  • 4 weeks later...
Posted

So I never thought to do an out the door price evaluation. I just did one and found I am hovering between 2.2% and 2.3%  I pay nothing on my machine. I am pretty happy with this rate. I am not interested in making a change as I trust these folks. The owner drove up here to drop a new machine off to me once.  I call and speak with the same two women every time I have an issue.

Posted
5 minutes ago, xrac said:

We have the same person to talk to any time we call and he is very helpful. We also receive all of our equipment for free and have no contract.  We average about 1.74% versus the 2.2% you are paying.  That is .46% which means at least $460.00 more for every $100,000 in credit card sales.  For us that cost would be in excess of $2,000.00. 

Any chance you would be willing to PM me a statement? This just sounds to  good to be true.

Posted (edited)
9 minutes ago, xrac said:

Here is cover page of the October statement. 

IMG_1028[1].JPG

So, I rounded up, I am actually like 2.174......  So I wuld look at you as being 1.8 if I rounded up.  And if you read that statement at the bottom there, looks like you are about to be bumped up to 2.0 unless you have worked that out with them.  Still better, but I duno if it is enough to make the jump, and what happens next year when it goes up another .02%  Does this include AMEX?

Edited by Hands On
Posted

I have posted two to show how a rate can vary from month to month. One thing that will make it vary is average RO. Since many cards to have a cost per swipe, if you have to swipe it twice as many times in a month to make the same amount of money, you will pay more.   Also, if all of your customers use some huge major rewards card for every transaction in a month you are going to pay more.  And if everyone comes in with Debit you will pay less. One thing I would like is if my merchant offered a free debit transaction deal, but I have not looked into it yet. I would need a pin pad I think.  I forget which is which, but one of these shows about 2.2% and the other shows about 2.1%, which puts me so close to you once your .02% increase hits that we may be dead even and I had a lower RO or more folks with Fancy cards. This does include my AMEX fees.

20171204_143125.jpg

Posted
16 minutes ago, xrac said:

I have been with this provider about 7 years and fees have stayed stable.  The switched to chipped cards has created some increase in costs related to security. I suspect that is across the board with all vendors.  One of the things is every month they run a security scan on our system to see if we pass.  This is through something called Trustwave.   

I imagine they all do this, its part of the PCI compliance I imagine we all have to do.

 

I think these statements are good for the folks thinking of starting up also, this might be one of the many hidden costs of ownership that are forgotten when dreaming of all the money you will be making starting your own shop.

Posted
12 minutes ago, xrac said:

Amex is through Amex.  Car-x has a national account deal with Amex.

So that is another thing to take into consideration when comparing our two statements.

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.
      Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.
      Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.




      Check out their podcast here: https://autorepairmarketing.captivate.fm/


      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind


      In this episode of "The Weekly Blitz," host Coach Chris Cotton delves into the critical topic of enhancing customer experience within the auto repair industry by effectively merging cutting-edge technology with personalized service touches. Drawing from his own life, Chris shares vivid personal anecdotes that illustrate the profound impact of customer service on brand perception and loyalty.
      He begins by recounting his contrasting experiences with two tech giants, Apple and Lenovo. Through these stories, Chris highlights how Apple's commitment to seamless, customer-centric service left a lasting positive impression, whereas Lenovo's lackluster support fell short of expectations. These anecdotes serve as powerful examples of how excellent customer service can significantly influence customer satisfaction and brand loyalty.
      Chris also shares his positive interactions with Starlink, the satellite internet service provider. He emphasizes how Starlink's proactive communication and dedication to resolving issues made him feel valued as a customer. This experience underscores the importance of making customers feel appreciated and respected, which can transform a one-time transaction into a long-term relationship.
      Introducing the concept of "relationship coins," Chris encourages auto repair shops to view customer interactions as opportunities to invest in building strong, lasting relationships. He explains that each positive interaction adds to a metaphorical bank of goodwill, which can pay dividends in terms of customer loyalty and repeat business.
      Sponsored by Shop Marketing Pros, the episode underscores the necessity of providing exceptional service to foster customer loyalty and drive business growth. Chris argues that in an industry where trust and reliability are paramount, auto repair shops must prioritize customer experience by integrating technology that enhances service efficiency while maintaining the personal touch that makes customers feel valued and understood.
      Throughout the episode, Chris Cotton passionately advocates for a balanced approach that leverages technology to streamline operations and improve service delivery, while also emphasizing the irreplaceable value of human connection in creating memorable customer experiences. By doing so, auto repair shops can not only meet but exceed customer expectations, ultimately leading to sustained business success.
      Introduction to Supercharging (00:00:09)
      Coach Chris Cotton introduces the podcast and its focus on enhancing auto repair business through innovative insights.
      Guest Introduction and Technology Discussion (00:01:12)
      Chris introduces Craig O'Neill and discusses the impact of technology on customer experience in the auto repair industry.
      Personal Customer Experience Anecdote (00:02:21)
      Chris shares a personal story about his customer experience with laptop purchases and the importance of customer service.
      Switching to Apple Products (00:05:49)
      After poor service from Lenovo, Chris decides to purchase a MacBook, highlighting the positive experience he had.
      Apple's Exceptional Customer Service (00:08:00)
      Chris details his satisfaction with Apple's customer service, leading to his continued investment in their products.
      Starlink Customer Experience (00:09:14)
      Chris recounts his positive interaction with Starlink customer service while setting up internet for travel.
      Importance of Merging Technology and Personal Touch (00:12:15)
      Chris emphasizes the need for auto repair shops to blend technology with personal service to enhance customer experiences.
      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.
      Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.
      Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      In episode 202 of "The Weekly Blitz," Coach Chris Cotton takes a deep dive into the financial performance of auto repair shops, offering listeners a comprehensive analysis based on insights from the January edition of Ratchet & Wrench magazine. Throughout the episode, Coach Chris emphasizes the critical importance of tracking key performance indicators (KPIs) such as annual revenue, gross profit margins, and net profit margins. These metrics are essential for shop owners who aim to understand and enhance their business's financial health.
      Coach Chris shares compelling survey statistics that reveal significant revenue growth within the auto repair industry over the past 15 years. This growth underscores the dynamic nature of the industry and the opportunities available for shop owners who are proactive in managing their finances. He highlights the necessity for shop owners to focus on improving their financial metrics, as doing so can lead to increased profitability and long-term success.
      In addition to discussing financial performance, the episode also promotes Shop Marketing Pros, a specialized marketing company dedicated to serving auto repair shops. Shop Marketing Pros offers tailored marketing solutions designed to help shop owners attract more customers and build a strong brand presence in their local markets.
      Listeners of this episode will gain valuable insights into the financial aspects of running an auto repair shop and learn strategies to boost their business's performance. Coach Chris's expert advice, combined with the resources provided by Shop Marketing Pros, equips shop owners with the tools they need to thrive in a competitive industry.
      Introduction to the Episode (00:00:08)
      Coach Chris Cotton introduces the podcast and its purpose to supercharge auto repair businesses.
      Overview of Ratchet & Wrench Magazine (00:01:04)
      Discussion on insights from the January edition of Ratchet & Wrench magazine regarding shop performance.
      15-Year Industry Comparison (00:02:15)
      Chris highlights changes in annual revenue and profit margins in the auto repair industry over 15 years.
      Importance of Tracking KPIs (00:03:15)
      Emphasis on the significance of key performance indicators for making informed financial decisions.
      KPI Awareness Among Shop Owners (00:04:20)
      Chris shares his experience teaching shop owners about KPIs, revealing a lack of awareness.
      Current Revenue Statistics (00:05:20)
      Over 50% of surveyed shops now report annual revenues exceeding $1 million, a significant increase from 15 years ago.
      Gross Profit Margin Insights (00:06:18)
      Discussion on gross profit margins, with over 50% of shops reporting margins above 50%.
      Revenue Breakdown of Surveyed Shops (00:07:17)
      Detailed statistics on revenue ranges among surveyed shops, highlighting growth trends.
      Industry Consolidation Factors (00:09:35)
      Analysis of industry consolidation and growth potential as more shops exceed $25 million in revenue.
      Gross Profit Margin Categories (00:10:49)
      Breakdown of gross profit margins among surveyed shops, with insights on profitability levels.
      Net Profit Margin Overview (00:12:59)
      Discussion on net profit margins, noting a concerning percentage of shops not generating profit.
      Encouragement for Improvement (00:14:07)
      Chris encourages shop owners to make small tweaks for improved profitability and performance.
      Tracking and Measuring KPIs (00:16:12)
      Final thoughts on the importance of tracking KPIs and using data to drive business improvements.
      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio


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