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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Join host Kim Walker as she leads a heartwarming and insightful panel discussion with auto repair shop owners who are making a real difference in their communities. In this special episode, our panelists share how they're stepping up during the back-to-school season to support local students and teachers through creative initiatives—from donating school supplies to funding teacher wish lists and organizing community events.
Listen as Tanika Haynes, Christina Grace Beverly, and Nakia and Nate Bailor discuss the challenges they’ve faced, the unexpected rewards of giving back, and how these efforts have strengthened their ties to the community. Whether you’re a shop owner looking for inspiration or simply curious about the power of local engagement, this episode is packed with practical tips and stories that will inspire you to take action.
Hit play now to learn how even small gestures can create lasting impacts, both for your business and your community! 🚗🎒
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Back to School Marketing Discussion in the FB group
How To Get In Touch
Group - Auto Repair Marketing Mastermind
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By Joe Marconi
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By Joe Marconi
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By Joe Marconi
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By carmcapriotto
"Give Me 10 Mission: To provide a work-based learning model that any industry can utilize to bridge the skills gap. Combining classroom instruction with on the job work based learning opportunities. This program integrates the classroom with employers to create an introduction to a career path of the student's choice.
The program simplifies the relationship between an industry lead business and vocational education that can lead into a career path. We ask for no money. Our “ask” is for your time. Time to integrate a student into your business to create a career fit. It starts with 10 hours and can grow into a new employee. Can you “Give Me Ten?”
Sue Dixon, the creator of the "Give Me Ten" program, discusses the importance of collaboration between the automotive industry and education. The "Give Me Ten" program, which exposes students to the automotive industry and helps them explore potential career paths, is highlighted. The discussion also covers the need for updated curriculums, industry involvement, and the success of the "Give Me Ten" program in providing work-based learning experiences. Sue Dickson, Closs Tire & Auto Repair Inc, Waukegan, IL Sue's previous episodes HERE Show Notes:
The importance of collaboration with education (00:00:40) Discussion about the need for collaboration between the automotive industry and education to promote career pathways and work-based learning opportunities for students. Career pathways endorsement in education (00:03:30) Explanation of the career pathways endorsement in education, which requires students to complete 60 hours of career work-based learning in the transportation cluster. The "Give Me Ten" program (00:04:50) Introduction of the Give Me Ten program, which aims to simplify engagement between businesses and education by providing 10 hours of work-based learning opportunities for students to explore potential career paths in the automotive industry. The importance of collaboration between industry and education (00:09:15) Discussion about the need for collaboration between the automotive industry and education to update curriculums and provide work-based learning opportunities. Simplifying work-based learning and engaging businesses (00:13:02) Explanation of the importance of simplifying work-based learning and engaging businesses to create career pathways for students, with a focus on liability and industry standards. Starting the collaboration (00:19:47) Sue Dixon explains how to start building the Give Me Ten program in your own community and the support they provide, including a free consultation. Thanks to our Partner, Dorman Products.
Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
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