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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Joe Marconi
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By carmcapriotto
Want to create video content that boosts your shop’s visibility and drives more customers to your door?
Discover how taking on the VEDA (Video Every Day in August) challenge can help you get comfortable on camera, overcome any fears, and make video a natural part of your marketing strategy.
In this episode, we’ll share practical tips on using video to build trust with your audience, improve your SEO, and showcase your expertise—all while staying consistent with daily video content. Plus, you’ll learn how doing VEDA can help you master video creation and create real connections with your customers.
Don’t miss out on this chance to level up your video game and see real results for your shop. Tune in now and start creating videos that truly connect!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
https://www.facebook.com/brian.walker
https://www.facebook.com/brian.walker/videos/877852980463356 - Brian’s #veda day 31
https://www.facebook.com/brian.walker/videos/2358559621160873 - Brian’s #veda day 32
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
Episode 182 - Customer Escalations and Unusual Finds in Car Trunks With Auto Shop Follow Up
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Craig Noel recounts his near-death experience from multiple blood clots in his lungs and how it profoundly affected his perspective on life, family, and business. This life-altering event led Craig to reevaluate his priorities, emphasizing the importance of relationships and intentional living. Craig shares how his absence from work revealed the strength of his team and the culture he built. The discussion covers overcoming the "I can't" mentality, establishing accountability, and planning for unforeseen circumstances. Craig's story inspires listeners to cherish relationships, embrace change, and focus on what truly matters in life. Craig Noel, Sun Automotive, Springfield, OR. Listen to Craig’s previous episodes HERE Show Notes
Craig's Near-Death Experience (00:01:13) Craig shares his story of a near-death experience caused by multiple blood clots in his lungs. Understanding the Health Crisis (00:02:12) Craig explains his symptoms leading to hospitalization and the discovery of the blood clots. Reflection on Life Changes (00:05:34) Craig reflects on how his near-death experience shifted his perspective on relationships and life priorities. The Importance of Relationships (00:07:17) Craig emphasizes the need to value relationships and communicate feelings intentionally. Reconnecting with Old Friends (00:08:29) Carm shares a personal story about reconnecting with an old friend, highlighting the importance of maintaining connections. Intentional Communication (00:09:41) Craig discusses the impact of intentionally reaching out to influential people in one's life. Material vs. Emotional Fulfillment (00:10:25) Craig contemplates the balance between material possessions and the importance of relationships. Living Without Distractions (00:12:00) Craig suggests leaving phones at home during family outings to foster better connections. The Impact of Technology on Relationships (00:12:25) Carm reflects on how technology affects family interactions and the need for personal discipline. Planning for Meaningful Experiences (00:13:14) Craig encourages planning meaningful experiences and spending time with loved ones. Business Continuity Discussion (00:15:42) Carm discusses the importance of planning for business continuity in case of unexpected events. Leadership and Team Discussions (00:16:49) Craig emphasizes the value of discussing business operations and leadership with team members. The importance of presence (00:17:04) Craig discusses the significance of being present and the impact of leadership on team culture. Reassessing leadership roles (00:17:41) Craig reflects on his need to be present and the realization that his team can thrive independently. Employee accountability (00:19:26) Discussion on implementing employee diaries to enhance accountability and track conversations. Introduction of 'Way We Do' software (00:20:11) Craig explains how this software helps manage SOPs and employee manuals effectively. The value of modifying processes (00:22:05) Emphasis on customizing borrowed ideas to fit your unique business culture for better results. Planning for unexpected events (00:23:05) Carm shares insights on having contingency plans, referencing a previous episode about preparedness. Updating legal documents (00:24:40) Craig talks about the importance of updating wills and trusts to ensure business continuity. Collaboration with professionals (00:25:27) Advice on involving various professionals to create a comprehensive support system for business planning. The importance of perspective (00:26:36) Craig shares personal insights on enjoying life and not feeling the need to prove oneself. Encouraging accountability (00:27:36) Carm suggests involving close individuals to hold each other accountable for life planning decisions. Impact on employees' lives (00:29:05) Craig reflects on how he can positively influence his employees' futures through thoughtful planning. Final thoughts on preparedness (00:30:04) Carm and Craig conclude with reflections on the need for proactive planning and emotional resilience.
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
Episode 180 - Navigating Customer Expectations With The Founder of Datadyne Joshua Hemmerling
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