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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Joe Marconi
Premium Member Content
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this episode of The Weekly Blitz, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the increasingly prevalent issue of "ghosting" within the auto repair industry's hiring process. Ghosting, a term that describes the sudden cessation of communication by either job applicants or businesses without any prior explanation, has become a significant challenge for both parties involved.
Coach Chris begins by examining the underlying reasons for this trend. On the applicant's side, factors such as receiving multiple job offers, feeling overwhelmed by the job search process, or simply deciding that a particular position is not the right fit can lead to ghosting. From the business perspective, a lack of structured follow-up processes, being inundated with applications, or changes in hiring needs can result in businesses inadvertently ghosting candidates.
The impact of ghosting is profound, affecting both job seekers and business owners. For job seekers, being ghosted by potential employers can lead to feelings of frustration, confusion, and a lack of closure, which can be demoralizing and impact their confidence in the job market. For business owners, ghosting by candidates can disrupt hiring timelines, lead to wasted resources, and create gaps in staffing that affect operations.
To address these challenges, Coach Chris offers several strategies aimed at mitigating the occurrence of ghosting. He emphasizes the importance of clear communication throughout the hiring process. This includes setting expectations from the outset, providing timely updates to candidates, and being transparent about the hiring timeline and decision-making process.
Furthermore, Coach Chris highlights the role of empathy in improving hiring practices. By understanding the pressures and challenges faced by job seekers, businesses can tailor their communication and engagement strategies to be more supportive and considerate. This approach not only reduces the likelihood of ghosting but also enhances the overall candidate experience.
The episode concludes with practical tips for auto repair shop owners to refine their recruitment processes. These include implementing structured follow-up procedures, utilizing technology to manage applications efficiently, and fostering a company culture that values open and honest communication. By adopting these strategies, auto repair shops can improve their hiring outcomes, reduce the frustration caused by ghosting, and build stronger, more reliable teams.
The Rise of Ghosting (00:01:05)
Discussion on the troubling trend of ghosting in the hiring process and its impacts.
Why Ghosting is Increasing (00:02:16)
Exploration of the reasons behind the rise of ghosting, including job market dynamics.
Employee Perspective on Ghosting (00:03:16)
Insights into why job seekers ghost employers, including feeling undervalued and overwhelmed.
Business Owner Perspective on Ghosting (00:05:41)
Challenges business owners face when candidates ghost them, including time and financial losses.
The Importance of Communication (00:08:03)
Emphasis on the need for better communication and transparency in the hiring process.
Impact on Business Reputation (00:09:00)
How consistent ghosting can negatively affect a business's reputation and public image.
Strategies to Reduce Ghosting (00:09:30)
Suggestions for both parties to improve communication and reduce ghosting occurrences.
Creating a Welcoming Interview Process (00:10:05)
Advice on how to create a respectful and engaging interview environment for candidates.
Follow Through After Interviews (00:11:05)
Importance of following through with candidates to maintain professionalism and opportunities.
Conclusion and Acknowledgments (00:12:03)
Wrap-up of the episode, encouragement for listeners, and thanks to the sponsor.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
Premium Member Content
This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.
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By carmcapriotto
Curious about how BNI can transform your auto repair shop's success? Discover the secrets to building powerful referral networks, creating meaningful connections, and turning BNI meetings into your most valuable sales opportunity.
In this episode, Brian and Kim Walker sit down with BNI expert Steve Hand to explore how BNI can help you fill your bays, streamline your networking, and grow your business through strategic partnerships. From finding the perfect chapter to mastering the art of specific referrals, you'll learn actionable tips for making the most of your BNI membership.
Ready to elevate your shop’s networking game and drive more customers through your doors?
Hit play now and unlock the potential of BNI for your business!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
https://www.bni.com/
How To Get In Touch With The Guest
https://www.linkedin.com/in/shand/
https://trianglebni.com/en-US/index
Show Notes with Timestamps
Introduction to BNI (00:00:10) Brian introduces the podcast and welcomes Steve Hand, a BNI expert. Reconnecting After Years (00:00:52) Steve and Brian reminisce about their long-standing friendship and connection. The Importance of BNI (00:01:55) Discussion on why BNI is essential for auto repair businesses and its benefits. Understanding BNI (00:02:32) Steve explains what BNI is and how it helps businesses succeed through collaboration. Weekly Sales Meetings (00:03:14) Steve emphasizes BNI meetings as crucial weekly sales meetings for businesses. Looking for Opportunities (00:03:28) Steve discusses how to identify potential customers during networking. Building Relationships (00:05:38) Importance of personal connections and understanding each other’s backgrounds in BNI. 1-to-1 Meetings (00:06:21) Brian and Steve talk about the significance of one-on-one meetings in BNI. Activating Relationships (00:07:30) Steve shares strategies for nurturing relationships to enhance networking effectiveness. Referral Processes (00:08:19) Steve explains how to recognize opportunities for referrals within your network. Gratitude to RepairPal (00:09:17) Brian thanks RepairPal for sponsoring the episode and highlights its benefits. Personal Experiences in BNI (00:10:16) Kim shares her experience of being in two separate BNI groups with Brian. Themed Referral Campaigns (00:10:59) Steve discusses the effectiveness of themed referral campaigns in BNI. Trial and Error in Networking (00:11:41) Steve reflects on learning through trial and error to improve referral requests. Sticking to a Campaign (00:12:42) Steve explains the importance of consistency in referral campaigns for better results. Story of a Soccer Mom (00:13:01) Discussion about a successful vehicle repair story involving a soccer mom. BNI Presentation Challenges (00:13:14) Addressing difficulties in creating unique 62-second presentations for BNI meetings. Finding the Right Market (00:14:21) A pizza shop owner shifts focus from weddings to catering for pharmaceutical reps. Starting BNI Groups (00:15:56) Advice for shop owners interested in starting BNI groups in their towns. County Lines and BNI (00:16:28) Understanding how county lines affect the establishment of BNI chapters. Becoming a Connector (00:17:18) Benefits of starting a BNI group and becoming a key connector in the community. Choosing the Right BNI Group (00:17:56) Guidance on selecting the right BNI chapter in areas with multiple options. Finding Suitable BNI Chapters (00:19:17) Encouragement to use the official BNI website for locating chapters. Collaboratin Among Non-Competing Businesses (00:20:24) Discussion on how non-competing businesses can collaborate effectively within BNI. Value of BNI Membership (00:23:02) Addressing common objections regarding the financial and time investment in BNI. Success Stories from BNI (00:24:45) Highlighting a general contractor's significant business growth through BNI participation. Introduction to BNI Benefits (00:25:28) Discussion on how a mechanic benefited from being part of a BNI group. Overview of BNI Meetings (00:26:06) Description of the typical structure and agenda of a BNI meeting. Networking Process (00:26:54) Explanation of how networking occurs during BNI meetings, including introductions. Referrals and Testimonials (00:27:48) Insight into how referrals are shared and the importance of accountability in BNI. Tips for Effective Networking (00:28:39) Advice on being specific when asking for referrals and networking. Public Speaking Growth (00:30:15) Personal experiences on how BNI helped individuals improve public speaking skills. Visitor Experience in BNI (00:31:30) Encouragement for newcomers to visit BNI chapters before committing to membership. Contact Information for BNI (00:32:10) Details on how to reach Steve Hand for inquiries about BNI in North Carolina. Closing Remarks (00:32:45) Appreciation for the guest and sponsor, and a call to action for listeners.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Thanks to our partner, RepairPal. Visit the Web HERE
Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, NAPA TRACS, Auto-Fix Auto Shop Coaching, and Today's Class Recorded at the 2024 ASTA Expo, explore key strategies for hiring, compensating, and retaining skilled technicians in the automotive industry. This episode highlights the significance of comprehensive benefits beyond pay. Joelle Pollak, and Lisa Coyle, Co-Founders, Promotive. Chris Cloutier, Golden Rule Auto Care and CEO of Autoflow. Show Notes Watch Full Video Episode ASTA EXPO: https://astaexpo.com/ The Talent Pipeline: How to Find and Retain Top Technicians [THA 392]: https://remarkableresults.biz/remarkable-results-radio-podcast/a392/ Discussion on Technician Wages (00:01:05) The Challenge of Salary Expectations (00:02:08) Understanding Costs of Hiring Technicians (00:03:15) The Concept of the Invisible Paycheck (00:04:15) Importance of Communicating Benefits (00:05:17) Navigating Market Expectations (00:07:56) The Role of Coaching and Support (00:09:08) Retention Strategies Beyond Salary (00:10:26) The Importance of Small Improvements (00:12:28) Survey Insights on Shop Strengths and Weaknesses (00:13:07) Challenges of Hiring and Retention (00:14:01) The Need for Effective Communication (00:15:53) Recruitment Challenges (00:19:26) Importance of HR (00:21:04) Training as a Benefit (00:26:02) Employee Handbooks (00:23:03) Perception of Value (00:30:28) Work Environment and Culture (00:31:19) Addressing Small Issues (00:36:26) Annual Review of Benefits (00:39:00) Continuous Communication (00:40:31)
Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio
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