Dealer Fluid Markup

[5 Star Auto Spa]

For vehicles that require dealer fluids for ATF, coolant, etc., what is the markup that you apply for the fluid per quart/gallon?

[Dennis R.]

Premium Member Content 

This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

[kars]

I never charge more than dealer list. Same goes with aftermarket parts. It's the whole perception thing. I mean really, why should anyone go to an independent when they are charging more than the dealer? The only advantage we offer in most cases over the dealer is price. it's not worth it to me to take a chance losing a customer over a few percentage points. Dealer parts are only about 15-20 percent of my parts sales. It's just not worth it to me.

[ncautoshop]

I never charge more than dealer list. Same goes with aftermarket parts. It's the whole perception thing. I mean really, why should anyone go to an independent when they are charging more than the dealer? The only advantage we offer in most cases over the dealer is price. it's not worth it to me to take a chance losing a customer over a few percentage points. Dealer parts are only about 15-20 percent of my parts sales. It's just not worth it to me.

Most dealers charge more than the parts list price when providing it to a customer in the shop.

 

Sent from my SM-N910V using Tapatalk

[mmotley]

Most dealers charge more than the parts list price when providing it to a customer in the shop.

 

Sent from my SM-N910V using Tapatalk

A lot of people are not aware of this, but it's true. Combine that with a dealers 'labor matrix' and it's easy to still come in cheaper than the dealer while hitting your GP% benchmarks

 

To answer the OP question, I'll usually adjust case by case, but never lower than 30. If I'm having to run across town to pick it up, etc, etc, I'll approach 50%

Edited November 2, 2016 by mmotley

[Dan Reichow]

First of all to answer the question -- Take cost Times X 1.7 .

Now - For the ones saying do not charge more then the dealer / Get your head out of the sand and do research , as stated above dealers charge more when run thru the shop the over counter.

Saying all we Independent have to offer is price [ Maybe that is your shop ] - My shop sells value / on site ownership for issues , Courtesy car's , Free Towing , 3Yr / 36,000 Miles warranty , pictures before and after repair , Audio when needed etc.

If We keep downing the industry , and not changing belief windows we will always work for nothing.

 

Inclosing not trying to sound rude - I heard the same thing at a seminar two weeks ago form a rep selling a tire Franchise program , that you will die if you do not hold you price below dealer. ? our the dealers dying charging more for tires then the quick franchise / statistics they grow every year in tire installs and sales . [ stay value and committed to your client they will pay more!.

[mmotley]

Saying all we Independent have to offer is price [ Maybe that is your shop ] - My shop sells value / on site ownership for issues , Courtesy car's , Free Towing , 3Yr / 36,000 Miles warranty , pictures before and after repair , Audio when needed etc.

If We keep downing the industry , and not changing belief windows we will always work for nothing.

^^^ This

[HarrytheCarGeek]

First of all to answer the question -- Take cost Times X 1.7 .

 

We do this, a 70% markup for about 41% gross margin.

[Drake]

We have the same markup and margin no matter where the parts come from. Do you tell your customers where their other parts come from? Then why should you tell them stuff is coming from the dealer. They are just another supplier. Why should you make less because the car needs special or rare parts or fluids. Also stop using the dealer for domestic parts. Try Universal Lift, Rowerdink, or for Chrysler try to find a wholesale dealer with a parts warehouse like Milosch in Michigan.