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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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Staying Humble While Promoting Your Community Involvement [E142] - The Auto Repair Marketing PodcastBy carmcapriotto
Getting involved in your community is powerful, but how do you share your efforts without sounding boastful? There’s a fine line between successful and selfish self-promotion, and in this episode, Brian and Kim Walker discuss how to highlight your work with authenticity and gratitude—not ego.
We’ll discuss framing your message to focus on the cause, aligning community service with your company culture and purpose, and sharing stories that connect and inspire rather than just promote. Plus, we’ll share real-life examples—like our team’s work with Our Daily Bread Food Bank—and how to encourage others to get involved.
Tune in now to learn how to support your community while staying humble and making a real impact!
Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.
Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.
Lagniappe (Books, Links, Other Podcasts, etc)
Start with Why - By Simon Sinek
Our Daily Bread Food Bank
Commission Mankind
Show Notes with Timestamps
Introduction to the Episode (00:00:10) Brian introduces the podcast and the topic of community involvement. Topic Suggestion Acknowledgment (00:00:34) Brian mentions Doug DeLuca's suggestion for the episode topic. Sponsor Acknowledgment (00:01:00) Brian thanks RepairPal for sponsoring the episode. Technical Issues Discussion (00:01:30) Brian and Kim discuss technical issues and Brian's experience with braces. Community Involvement Concerns (00:03:44) Kim shares a friend's hesitation about promoting community involvement due to fear of appearing boastful. Successful vs. Selfish Promotion (00:05:44) Discussion about the fine line between effective promotion and self-promotion. Promoting Community Engagement (00:07:24) Kim emphasizes the importance of spacing out promotional posts about community involvement. Starting with Gratitude (00:07:46) Kim suggests starting messages about community involvement with expressions of gratitude. Importance of "Why" (00:09:09) Discussion on the significance of explaining the reasons behind community involvement. Examples of Community Involvement (00:09:15) Brian and Kim share experiences of their community service activities. Promoting Community Work (00:11:25) Brian discusses the importance of promoting community service to demonstrate business values. Messaging about Community Involvement (00:12:21) Kim provides examples of how they communicate their community involvement on social media. Team Engagement in Community Work (00:14:20) Brian reflects on the team's connection with community members during service activities. Closing Sponsor Acknowledgment (00:15:14) Brian thanks RepairPal again for supporting the episode. Community Engagement Strategies (00:15:26) Discussion on how RepairPal helps auto shops gain customers through certification and fair pricing. Customer Loyalty Apps (00:16:25) Introduction of App Fueled, a customer loyalty app designed for auto service shops. Highlighting Community Work (00:17:11) Tips on emphasizing organizational missions instead of personal achievements in community involvement. Authentic Community Involvement (00:17:54) The importance of sharing community efforts without seeking personal recognition or return. Sharing GoFundMe Campaigns (00:18:51) Encouragement to promote charitable causes without boasting about personal donations. Industry-Specific Support (00:19:16) Discussion on giving back to the auto repair industry and local communities. Respecting Privacy in Sharing (00:19:39) The balance between sharing community involvement and respecting the privacy of those served. Educating Marketing Teams (00:22:43) The need to guide marketing teams on how to portray community involvement authentically. Collaborating with Other Organizations (00:24:17) Benefits of partnering with local businesses for community service efforts. Celebrating Local Teams (00:25:38) Highlighting local sports teams and community events to promote goodwill. Telling the Story of Donations (00:27:40) Importance of sharing the personal connection behind charitable contributions. Personal Anecdotes from Mission Trips (00:28:28) Sharing impactful stories from mission trips to illustrate the importance of community support. Personal Anecdote on Community Support (00:29:29) Kim shares a personal story about supporting organizations that assist her brother with disabilities. Encouragement to Join Facebook Group (00:30:44) Kim invites listeners to join their Facebook group for further engagement and community building. Request for Podcast Reviews (00:31:03) Brian asks listeners to leave reviews for the podcast, emphasizing the importance of feedback. Closing Remarks and Sponsorship Acknowledgment (00:31:36) Brian concludes the episode, thanking sponsors and encouraging listeners to tune in next week.
Thanks to our Partners,
RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound
Early 2018 our host, Craig O’Neill attended multi-day training session by Dennis McCarron
In this episode - Craig invites Dennis to highlight one of his favorite takeaways from that training.
Of course - the takeaway is an acronym…
A.P.A.C.
Acknowledge
Probe
Answer
Confirm
APAC is a pragmatic model for solving problems that can be applied in nearly every walk of life.
From taking an upset client and solving their problem - to taking a routine interaction and arriving at the right conclusions, Dennis explains how APAC is what happens, eventually, no matter what… it is just the most efficient way to accomplish what needs to happen anyway!
You’ll want to carve out the time to hear Dennis and Craig go deeper into human behavior models and tackles topics such as trust, and engagement and understanding how we are always assessing the people we are serving how they are engaging their environments.
Listeners will find that APAC is a pragmatic approach to communication in the shop and all walks of life…
And you’ll find that our Word of the Day today also happens to be “Pragmatic”
prag·mat·ic-/praɡˈmadik/adjective
Dealing with things sensibly and realistically in a way that is based on practical rather than theoretical considerations.
Watch Full Video Episode
Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:
The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.
AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com
AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!
Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.
Contact Information
Email Craig O'Neill: [email protected] Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
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By nptrb
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