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Posted

I'm going to hire a new tech soon. I've been through the wringer with employees. We're a smaller shop and at times struggle with organization. We're currently expanding and the work demand has been so high for over 3 years now we've got to move forward.

 

In the past we've paid hourly - bit us in the butt with productivity. We're too nice. These pay ranges were $10.00-$15.00 per hour.

We've paid base of $400 + book starting at $15.00 and moving to $20.00 paid anything over the $400.00

We've tried team book @ $15.00 - $20.00.

 

Either one or the other is always unhappy. This time I plan to better implement tech work sheets, and use these to help keep the employee better versed on their time.

Any suggestions on a pay plan that will satisfy employees and encourage productivity? We're at $65 hourly - and will be going up soon.

 

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Posted

Hourly doesn't provide any performance incentive. I don't think we have expended as much time and effort on any other subject. Working with our coach, we developed pay matrices for techs and SAs that enable us to meet our margin goals and reward them for performance. It's one off those things that illustrates that you can't be an expert on every facet of shop management and you need to get expert help.

  • Like 1
Posted (edited)

I don't have any real world examples to give you, especially not that will apply to your situation however:

I've read (and common sense would dictate) that one of the better pay plans seems to be

Hourly base (living wage or close to it) + large team bonus + small personal bonus

 

This gives your employees stability through bad times, incentive to work as a team (very important), and also incentive to better themselves.

The team bonus can be based off productivity, hours billed, margins etc, while the personal bonus could be based on getting training, personal efficiency, etc.

Then you can make the personal bonus contingent on having zero comebacks, and a 90+% customer satisfaction rating.

 

Glad to see you're raising your rates as well, not sure how people live off $10-15/hour being a primary breadwinner.

Edited by bstewart
  • Like 1
Posted

My response is going to start off like a property management seminar. I have some residential rentals and the absolute key to being successful in SFH (single family home) rentals is to have the right tenant. The right tenant pays on time, doesn't worry you, keeps the yard and house in excellent order, and stays with you for many years. I am very successful because I have the right tenants.

 

Success in a shop is similar in that you need the right employees. All of you know that. When I advertise for a tech, I let them know that I want someone who is hungry, who will bust his butt, who will keep the shop clean, who wants long term employment, will be a willing team member, and who is ready for a very busy, fast-paced, take no prisoners environment. Most of these kind of techs have a job and are not looking. But I'm like the Marines. I only need a few good men!!

 

I pay my guys three ways. Hourly, percentage, and spiffs.They make a good hourly check every Friday, and the first Friday of the month they get a percentage of their labor for the previous month's volume. My goal is for each tech's monthly bonus to be enough for his rent or mortgage payment. They work hard for it and really look forward to it. Every Monday they get paid spiff money for the previous week. These spiffs are paid on all flushes, fuel services, shocks, struts, air filters, cabin filters, and wipers.

 

This is what works for me so I wanted to share.

 

Hi-Gear

  • Like 1
Posted

I pay my guys per hour billed or a minimum whichever is greater. Their hourly flat rate per hour billed is $34/ hour. Their minimum is 60% of that which is $20.40 per hour. They work 44 hours a week. The flip from hourly to the flat rate works out to be 27.6 hours billed. If they bill over that, they get the flat rate amount. If they bill under that they get the hourly rate. So their minimum is $938.40 no matter what.

Posted

I pay my guys per hour billed or a minimum whichever is greater. Their hourly flat rate per hour billed is $34/ hour. Their minimum is 60% of that which is $20.40 per hour. They work 44 hours a week. The flip from hourly to the flat rate works out to be 27.6 hours billed. If they bill over that, they get the flat rate amount. If they bill under that they get the hourly rate. So their minimum is $938.40 no matter what.

where do I fill out the application?!

These are all great ideas, my problem (maybe more of a personal worry) is I can't afford for them not to be productive. We're small. $550+ is a big chunk a week if they can't complete even $550.00 worth of work a week. We're really working hard on implementation of systems that help them suceed. The jump is just a bit intimidating.

 

Sent from my SM-N910V using Tapatalk

Posted

A very important facet of this is that your pay plan should insure that you are paying your techs overtime at the appropriate rate. If you get caught in a wage/hour dispute, the burden is on you to show that you met the overtime requirement. A good pay matrix will take care of this automatically.

Posted

A very important facet of this is that your pay plan should insure that you are paying your techs overtime at the appropriate rate. If you get caught in a wage/hour dispute, the burden is on you to show that you met the overtime requirement. A good pay matrix will take care of this automatically.

We only work a 35 hour week, we take an hour for lunch and we're closed on weekends, so luckily we shouldn't have to worry about overtime!

 

Sent from my SM-N910V using Tapatalk

Posted

We used to pay per hour billed only, but found out that that plan is not legal in CA if we require them to do other things, like cleaning the shop.

 

Then we moved to base pay + bonus after certain amount of billed hours were met. Better, but a headache to keep track of.

 

Currently we pay hourly starting at $25+ for full-time. Our shop rate is $120/hr. But we run a little differently then some shops so this pay method works for us. Our techs clean, some of them write work orders and talk to customers. We are open on weekdays only (9am-6pm) and they get paid OT for anything over. It has been pretty smooth so far.

 

Every shop is different so you have to just find one that meets your shop's needs. Do you have techs that are just doing this to pay the bills? Do you have techs that are passionate and want a career out of this? For some people, hourly pay doesnt provide incentives to work their best. But have to also remember not everyone is motivated by money. You can pay someone well but if your shop is not a great environment to work in, that can also bring down performance. So there's a lot more to look at in terms of incentives and efficiency. Sorry if that doesnt help much!

  • 3 months later...
Posted

It should be a win/win for both employees and business. We found the best way to do this is through billed hours. I which is really where the money comes from. So say techs get a base 17/hour and when they reach 35 billed hours we scrap the 17/hour and give them percentage of total labor sales from 20-30% of gross labor sales. Depending on the hours tech produces. This way techs have a good pay if shop is slow but does not hurt the shop. Basically pay can be from 17/hr all the way to 40/hr but it all depends on productivity on labor. Techs work hard to reach it and does not have to be in worry if shop is slow.

 

Oh advisors must have incentives to otherwise It wont work. You can have the best techs and pay plan but if advisor does not have incentive to do his best to educate, sell and provide excellent customer service then it wont work either.

 

Oh btw must have good marketing. Advisor cant do its job if phone is not ringing.

 

Sorry i think i went off topic. 😉

  • Like 2
Posted

This is good info. I only been in business for 3 months 2 Bay shop one tech and my self. I help the tech when I can other than that I run the shop as a servc advisor etc..

I was thinking if I have someone do the srvc advisor and have them ona salary, what would be a decent performance plan to have?

Posted

You are all full of s.it

You play a numbers game with your techs, but in the end it is all about you getting paid.

Than you cry like little girls screaming why cant you get good techs.

Look, if this topic is all about screwing your workers than just say so, and I dont have a problem with that.

If you want to be fair and non of you do. But I will tell you.

Pay your techs 33% of labor. Period.

Work comes in , everybody makes money, no work no money for everybody. including you.

Plain and simple.

Can any of you handle that???

I doubt , and dont tell me about your expenses, Do you care about your techs expenses?

By the way , keep your bull sh1t comments to your self.

If you cant pay 33% it is no body's fault but yours.

 

Merry xmas you all little girls.

Posted

Very much so.

Tell me I am not telling the truth.

I am getting pretty tired of shop owners crying about this and that , when at the end of the day it is all there fault.

Didn't any one ever told you guys that you get what you pay for??

Yeah I want to buy an S550 for a price of a Impala.

Not going to happen , no matter how much I piss and moan about it.

Many of you state , how generous you are by paying $15 per hour.

In Seattle over here it is minimum wage. I would rather go work in MC Donald's than being a grease monkey.

 

Merry Xmas girls.

Posted

Very much so.

Tell me I am not telling the truth.

I am getting pretty tired of shop owners crying about this and that , when at the end of the day it is all there fault.

Didn't any one ever told you guys that you get what you pay for??

Yeah I want to buy an S550 for a price of a Impala.

Not going to happen , no matter how much I piss and moan about it.

Many of you state , how generous you are by paying $15 per hour.

In Seattle over here it is minimum wage. I would rather go work in MC Donald's than being a grease monkey.

 

Merry Xmas girls.

Let me guess you just finished watching the movie trolls. You've picked up some good pointers but your too obvious and not intelligent enough to pull it off. Go back under your bridge and leave trolling to the pros. Not some Wana be mechanic.
Posted

I think the purpose of this forum is shop owners can learn from each other what works and what doesn't. I think its important to remember that different states have different laws and different markets. And shops and management styles differ from shop to shop. Which different owners take on different approach. We should take this forum as a learning tool to better this industry for its survival in the future.

 

I am a tech first before an owner and understand this. Trust me. This is not only a tech to owner problem but an industry wide issue. How do we expect to pay high when customers don't. When our profession is viewed simple as "grease monkeys" by people in and outside of this industry. how about change the perspective that this profession is respective and deserves quality pay and advancement. Problem is we as techs have advanced so much in technology and "costs goes up to stay current" but have not increase in professional value. I think this should be the first step. I guess the question is how do we do this collectively nationwide to advance this profession and industry as a whole?

 

Maybe this is more suited for another topic on this forum?

 

 

 

 

 

 

 

Sent from my iPhone using Tapatalk

  • Like 1
Posted (edited)

You have an excellent point of view.

 

 

Where as NCAUTOSHOP needs to get a new set of pantys.

Hahahahaha

Love it!!! So original!!!

Edited by ncautoshop
Posted

You are all full of s.it

You play a numbers game with your techs, but in the end it is all about you getting paid.

Than you cry like little girls screaming why cant you get good techs.

Look, if this topic is all about screwing your workers than just say so, and I dont have a problem with that.

If you want to be fair and non of you do. But I will tell you.

Pay your techs 33% of labor. Period.

Work comes in , everybody makes money, no work no money for everybody. including you.

Plain and simple.

Can any of you handle that???

I doubt , and dont tell me about your expenses, Do you care about your techs expenses?

By the way , keep your bull sh1t comments to your self.

If you cant pay 33% it is no body's fault but yours.

 

Merry xmas you all little girls.

 

 

Very much so.

Tell me I am not telling the truth.

I am getting pretty tired of shop owners crying about this and that , when at the end of the day it is all there fault.

Didn't any one ever told you guys that you get what you pay for??

Yeah I want to buy an S550 for a price of a Impala.

Not going to happen , no matter how much I piss and moan about it.

Many of you state , how generous you are by paying $15 per hour.

In Seattle over here it is minimum wage. I would rather go work in MC Donald's than being a grease monkey.

 

Merry Xmas girls.

 

 

You have an excellent point of view.

 

 

Where as NCAUTOSHOP needs to get a new set of pantys.

 

 

 

_2080, please keep it professional. Thank you.

  • Like 1
Posted

I think the purpose of this forum is shop owners can learn from each other what works and what doesn't. I think its important to remember that different states have different laws and different markets. And shops and management styles differ from shop to shop. Which different owners take on different approach. We should take this forum as a learning tool to better this industry for its survival in the future.

 

I am a tech first before an owner and understand this. Trust me. This is not only a tech to owner problem but an industry wide issue. How do we expect to pay high when customers don't. When our profession is viewed simple as "grease monkeys" by people in and outside of this industry. how about change the perspective that this profession is respective and deserves quality pay and advancement. Problem is we as techs have advanced so much in technology and "costs goes up to stay current" but have not increase in professional value. I think this should be the first step. I guess the question is how do we do this collectively nationwide to advance this profession and industry as a whole?

 

Maybe this is more suited for another topic on this forum?

 

 

 

 

 

 

 

Sent from my iPhone using Tapatalk

Just to be clear, I completely agree. Don't let the other clatter disrupt your comment. I'd love to pay our techs more (they currently make more than I do, but we're a small shop. There's only 3 of us!)

We also need to drive our employees in a direction that they take responsibility for the profitibility and production of the shop. They need to reap the benifits, I agree. But it's not always easy finding those good employees capable of doing that!

Posted

Just to be clear, I completely agree. Don't let the other clatter disrupt your comment. I'd love to pay our techs more (they currently make more than I do, but we're a small shop. There's only 3 of us!)

We also need to drive our employees in a direction that they take responsibility for the profitibility and production of the shop. They need to reap the benifits, I agree. But it's not always easy finding those good employees capable of doing that!

Thanks! Yes of course. Great that your doing this for your techs!

 

Yes this clatter can make this thread unreliable. Lets try to keep it about pay plan types. ✌️

 

 

Sent from my iPhone using Tapatalk

  • Like 1
Posted

Oh wow. Didn't expect to see those type of comments on this type of forum. Terrible attitude. I'm pretty sure if anyone here was just all about getting paid and trying to rip their employees off, they wouldn't be on a professional and informative forum like this. If you really wanted to make tons of money for yourself and not pay people what they deserve, we all know how to do that (which is entirely illegal) and it definitely doesnt involve spending time on a forum like this learning how to do things the right/legitimate way, and learning other business models, pay structures, etc from other professionals here.

 

Not all business owners intend to "screw" their workers, and not all techs are great techs. The issue with pay in this industry is way deeper than that, as already mentioned by others in this thread/forum. We're all here to learn and I doubt you have things 100% figured out if you think things are that "plain and simple" in running a business. Have some respect.

  • Like 2
  • 1 month later...
Posted

We used to pay per hour billed only, but found out that that plan is not legal in CA if we require them to do other things, like cleaning the shop.

 

Then we moved to base pay + bonus after certain amount of billed hours were met. Better, but a headache to keep track of.

 

Currently we pay hourly starting at $25+ for full-time. Our shop rate is $120/hr. But we run a little differently then some shops so this pay method works for us. Our techs clean, some of them write work orders and talk to customers. We are open on weekdays only (9am-6pm) and they get paid OT for anything over. It has been pretty smooth so far.

 

Every shop is different so you have to just find one that meets your shop's needs. Do you have techs that are just doing this to pay the bills? Do you have techs that are passionate and want a career out of this? For some people, hourly pay doesnt provide incentives to work their best. But have to also remember not everyone is motivated by money. You can pay someone well but if your shop is not a great environment to work in, that can also bring down performance. So there's a lot more to look at in terms of incentives and efficiency. Sorry if that doesnt help much!

 

Do you ever have any issues with keeping technicians busy when there are no cars to work on? What do you have them do and how do you keep track of what has been done? We currently pay hourly as well and it sometimes it seems difficult to get technicians who are used to flat rate to understand that expectations are different when you are paid hourly......

Posted

 

Do you ever have any issues with keeping technicians busy when there are no cars to work on? What do you have them do and how do you keep track of what has been done? We currently pay hourly as well and it sometimes it seems difficult to get technicians who are used to flat rate to understand that expectations are different when you are paid hourly......

 

 

This is the mix I have used in over 20 years.

 

1. Base salary, plus production bonus.

 

2. When retail customer flow is slow, and fleet accounts are up to date and there is shop slack. I make sure all items that need attention around the shop are fixed.

 

3. I keep a set of vehicles that need to be serviced before they are placed for sale. For example, if I have bought a 2006 Camry that is going to be sold, I have it inspected, prepared, repair/service, certified, set for sale.

 

This cycle has not failed me yet.

  • Like 1
Posted

 

 

This is the mix I have used in over 20 years.

 

1. Base salary, plus production bonus.

 

2. When retail customer flow is slow, and fleet accounts are up to date and there is shop slack. I make sure all items that need attention around the shop are fixed.

 

3. I keep a set of vehicles that need to be serviced before they are placed for sale. For example, if I have bought a 2006 Camry that is going to be sold, I have it inspected, prepared, repair/service, certified, set for sale.

 

This cycle has not failed me yet.

 

For your mix, is this correct: Base Salary = $800 + Production Bonus - How is this calculated? Is it based on if the technician turns a certain number of hours or is it based on efficiency on the hours that the turned? Do you add the base salary with the production bonus?

  • 2 weeks later...
Posted (edited)

I just finished my taxes. My top tech took home 8% of our gross sales. I made 6%. Who's using who?

 

To be fair those numbers are after taxes and depreciation.

Edited by alfredauto

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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Understanding Competition (00:36:44) Doug emphasizes the need to analyze competition and not assume marketing strategies will work universally. The Importance of Data (00:39:08) Doug highlights the role of data in assessing marketing effectiveness and making informed decisions. Nuances of Market Dynamics (00:41:14) Discussion on how geographical and seasonal factors affect marketing strategies in auto repair. Client Avatar and Marketing Alignment (00:42:13) Doug explains the significance of understanding the ideal customer for effective marketing strategies.  Overcoming Diagnostic Fee Challenges (00:43:09) Discussion on how Doug has adjusted his approach to diagnostic fees to improve customer conversion. The Importance of Evaluation Fees (00:43:40) Discussion on the role of evaluation fees and their impact on shop maturity. Improving Customer Communication (00:44:09)  Insights on enhancing customer explanations regarding services and processes. Coaching and Competitive Analysis (00:45:03)  How coaching helped refine service policies and improve customer relations. Content Creation and Marketing Strategy (00:46:32)  The significance of creating content for customer engagement and marketing. Duck Duck Jeep Initiative (00:47:05)  Fun marketing strategy involving ducks to engage with the local Jeep community. Value of Customer Feedback (00:48:46)  Importance of understanding customer inquiries and improving service based on feedback. Contact Information for Doug DeLuca (00:49:29)   Doug shares how listeners can reach him for further inquiries.
      How To Get In Touch
      Join The Auto Repair Marketing Mastermind Group on Facebook
      Meet The Pros
      Follow SMP on Facebook
      Follow SMP on Instagram
      Get The Ultimate Guide to Auto Repair Shop Marketing Book
      Email Us Podcast Questions or Topics 
      Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Parker Branch of Branch Automotive joins the conversation to discuss shop culture, leadership, storytelling, and business growth in the diesel specialty repair industry. Learn about the importance of employee buy-in, boosting productivity, and ways to build customer trust through thoughtful use of technology. Parker shares his journey from technician to business coach, offering personal experiences and proven strategies for success. Parker Branch, Branch Automotive, Littleton, CO. Show Notes Watch Full Video Episode TST Big Event, March 29th, 2025: https://www.tstseminars.org/ The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/ Introduction to the Summit (00:00:00) Keynote Insights (00:02:07) Importance of Storytelling (00:04:08) Parker's Background (00:04:52) Business Growth (00:05:12) Culture in Business (00:06:02) Self-Assessment in Leadership (00:08:27) Team Accountability (00:09:27) Lean Practices (00:10:26) Building Trust with Customers (00:11:27) AI in Automotive Communication (00:13:33) Motivation and Resources (00:17:26) Attracting and Retaining Talent (00:18:14) Growth vs. Loss (00:18:40) Creating a Positive Culture (00:19:34) Dealing with Toxic Employees (00:20:19) Accountability After Conferences (00:22:22) Cultural Engagement Strategies (00:23:41) Networking and Collaboration (00:24:23) Productivity Challenges (00:28:00) Quarterly Performance Evaluations (00:28:31) Inspiring Change vs. Forcing Change (00:30:20) Seasons of Business (00:31:16) Creating Momentum in Business (00:33:14) Commitment to Success (00:34:21)
      Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/         Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.
      Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.
      Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.




      Check out their podcast here: https://autorepairmarketing.captivate.fm/


      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind


      In this episode of "The Weekly Blitz," host Coach Chris Cotton delves into the critical topic of enhancing customer experience within the auto repair industry by effectively merging cutting-edge technology with personalized service touches. Drawing from his own life, Chris shares vivid personal anecdotes that illustrate the profound impact of customer service on brand perception and loyalty.
      He begins by recounting his contrasting experiences with two tech giants, Apple and Lenovo. Through these stories, Chris highlights how Apple's commitment to seamless, customer-centric service left a lasting positive impression, whereas Lenovo's lackluster support fell short of expectations. These anecdotes serve as powerful examples of how excellent customer service can significantly influence customer satisfaction and brand loyalty.
      Chris also shares his positive interactions with Starlink, the satellite internet service provider. He emphasizes how Starlink's proactive communication and dedication to resolving issues made him feel valued as a customer. This experience underscores the importance of making customers feel appreciated and respected, which can transform a one-time transaction into a long-term relationship.
      Introducing the concept of "relationship coins," Chris encourages auto repair shops to view customer interactions as opportunities to invest in building strong, lasting relationships. He explains that each positive interaction adds to a metaphorical bank of goodwill, which can pay dividends in terms of customer loyalty and repeat business.
      Sponsored by Shop Marketing Pros, the episode underscores the necessity of providing exceptional service to foster customer loyalty and drive business growth. Chris argues that in an industry where trust and reliability are paramount, auto repair shops must prioritize customer experience by integrating technology that enhances service efficiency while maintaining the personal touch that makes customers feel valued and understood.
      Throughout the episode, Chris Cotton passionately advocates for a balanced approach that leverages technology to streamline operations and improve service delivery, while also emphasizing the irreplaceable value of human connection in creating memorable customer experiences. By doing so, auto repair shops can not only meet but exceed customer expectations, ultimately leading to sustained business success.
      Introduction to Supercharging (00:00:09)
      Coach Chris Cotton introduces the podcast and its focus on enhancing auto repair business through innovative insights.
      Guest Introduction and Technology Discussion (00:01:12)
      Chris introduces Craig O'Neill and discusses the impact of technology on customer experience in the auto repair industry.
      Personal Customer Experience Anecdote (00:02:21)
      Chris shares a personal story about his customer experience with laptop purchases and the importance of customer service.
      Switching to Apple Products (00:05:49)
      After poor service from Lenovo, Chris decides to purchase a MacBook, highlighting the positive experience he had.
      Apple's Exceptional Customer Service (00:08:00)
      Chris details his satisfaction with Apple's customer service, leading to his continued investment in their products.
      Starlink Customer Experience (00:09:14)
      Chris recounts his positive interaction with Starlink customer service while setting up internet for travel.
      Importance of Merging Technology and Personal Touch (00:12:15)
      Chris emphasizes the need for auto repair shops to blend technology with personal service to enhance customer experiences.
      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio


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