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Yelp Marketing

autowarrior
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mmotley Proficient

mmotley

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I can't get them to stop calling! Facebook and Google reviews seem to do just fine. I might start asking my customers to leave reviews, but I'm not about to pay yelp to advertise.

GTS_Services Apprentice

GTS_Services

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At the very least, you should claim your listing on Yelp and make sure your business information on there is accurate. Remember, anyone can create a listing for a business on Yelp, even they are not associated with that business in any way, so you may as well be the one to do it. If there is already a listing for your business you can verify ownership with Yelp to claim the listing and control it.

 

If you are unsure where to begin, we put together a brief article for people looking to get started with Yelp: http://blog.gtsservices.com/ritty/how-to-get-your-auto-shop-noticed-on-yelp

autowarrior Rookie

autowarrior

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I generate thousands of dollars from yelp. It definitely depends on your demographic and you have to have a strategy behind it. It works amazing for me.

 

What type of strategy do you use with it? if you don't mind sharing here or by pm...

mmotley Proficient

mmotley

Posted
Posted

At the very least, you should claim your listing on Yelp and make sure your business information on there is accurate. Remember, anyone can create a listing for a business on Yelp, even they are not associated with that business in any way, so you may as well be the one to do it. If there is already a listing for your business you can verify ownership with Yelp to claim the listing and control it.

 

If you are unsure where to begin, we put together a brief article for people looking to get started with Yelp: http://blog.gtsservices.com/ritty/how-to-get-your-auto-shop-noticed-on-yelp

Definitely should at least claim your business. It's free and online presence doesn't hurt. And like mspec said, it's gonna depend on your demographic. In my area, yelp is probably 90% restaurant reviews, the rest is random. Not worth the investment for me

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    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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