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Looking to take advantage of my retail showroom floor

defiancetire
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defiancetire Contributor

defiancetire

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Hello everyone, When i aquired my new building a few months ago, it also came with a HUGE showroom upfront. I was wondering if anyone has ever gotten into any retail sales of automotive related items? Im open to ideas, I really like the idea of accessories such as towing packages etc..

defiancetire Contributor

defiancetire

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I am still a fresh business, and my lot will not pass the regulations ohio requires. The retail area is enclosed and will not be able to have cars parked in it anyways. It's basically a huge room before you get to the service counter.

defiancetire Contributor

defiancetire

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That looks great, liked your page by the way. The performance stuff is not really my clientel. There's alot of trucks in the area so lift kits and off road rims would be great. Just don't know where to purchase these

Shopcat Community Regular

Shopcat

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I would suggest considering your unique selling position. What makes your shop different than other shops in the area? The showroom is the place to showcase what makes your business different than the competition.

defiancetire Contributor

defiancetire

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  • Author
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I would suggest considering your unique selling position. What makes your shop different than other shops in the area? The showroom is the place to showcase what makes your business different than the competition.

Well I do not really differentiate from them, I sell alot of tires. But im known for that already. I want to get into more accessories, and maybe sell certain items.

PAPShop Collaborator

PAPShop

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That looks great, liked your page by the way. The performance stuff is not really my clientel. There's alot of trucks in the area so lift kits and off road rims would be great. Just don't know where to purchase these

Thanks for the compliment.

 

We work with Rough Country. They have a great product line, besides lift/level kits, they have the floor mats and light kits. We hooked up some lights that can be turned on..........they push a button and it blinds the customer every time and sells the product on the spot. We warn them, but their reaction is they didn't think they were going to be "that bright".

bstewart Collaborator

bstewart

Posted
Posted

Thanks for the compliment.

 

We work with Rough Country. They have a great product line, besides lift/level kits, they have the floor mats and light kits. We hooked up some lights that can be turned on..........they push a button and it blinds the customer every time and sells the product on the spot. We warn them, but their reaction is they didn't think they were going to be "that bright".

 

I work in Parts at a Kenworth dealership and we've got tons of LED lights rigged the same way. We always aim them right at eye level so the customers blind themselves.

It's funny to us Parts Techs, but in reality it's a great selling feature.

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
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      Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/         Click to go to the Podcast on Remarkable Results Radio


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