What percentage of total sales do you attribute to maintenance?

[mspecperformance]

Hey guys, I am putting together my numbers and sales goals and projections for 2016. Traditionally what has been your percentage of maintenance services from total gross sales? Where do you want it to be?

 

 

 

[totalautocare]

I can't believe nobody has responded to this. Do you yourself have a way to track it? I'd imagine ours is very lower than I'd care to admit as we don't have a way to track it.

 

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[mspecperformance]

Depending on how you categorize your jobs and parts you should be able to extrapolate the information from your management software. I just revamped our categorization for the coming year to better illustrate our true maintenance sales (minus oil changes). Currently we are operating around 5-6% of our total gross which is extremely low. I am putting together goals and a big goal of ours is to increase maintenance. Right now I have a goal of 20% of our total gross for next year which comes to around $300k.

[totalautocare]

Depending on how you categorize your jobs and parts you should be able to extrapolate the information from your management software. I just revamped our categorization for the coming year to better illustrate our true maintenance sales (minus oil changes). Currently we are operating around 5-6% of our total gross which is extremely low. I am putting together goals and a big goal of ours is to increase maintenance. Right now I have a goal of 20% of our total gross for next year which comes to around $300k.

The lack of response to this seems to reflect the priority shops are putting in this.

 

We're looking for an a resource that will make it better than Mitchell. Tires plus and valvoline have pop ups on they're software. ..

 

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[CMillet86]

I've been trying to push this a little more, still not seeing steady car counts which results in fluctuating advertisng capital if I have any at all.

[mspecperformance]

The lack of response to this seems to reflect the priority shops are putting in this.

 

We're looking for an a resource that will make it better than Mitchell. Tires plus and valvoline have pop ups on they're software. ..

 

Sent from my SM-N900P using Tapatalk

 

 

Instead of relying on software or technology, I have begun training my sales staff to go through a process in checking every vehicle for needed maintenance based on mileage, history, and condition of the system from our inspection process. We have seen an uptick in maintenance and I believe we will be hitting it hard for 2016.

[stowintegrity]

A shop's maintenance profit center is one of our industry's unicorns. We chase it, continually, but are never quite able to catch it!

Our shop's maintenance revenue consistently lands at right around 20% of our total sales, and our goal is 33%.

 

It requires a commitment to ALWAYS be executing a plan that involves educating our customers on the importance of the maintenance their vehicle needs, to avoid the perception that they're being sold "work my car doesn't need".

 

The great thing about building a maintenance program, and encouraging your SA to work the system constantly, is that once you successfully educate a customer on the need for regularly scheduled maintenance, you only need to focus on showing the ongoing value of the services you provide, and it will result not only in future sales, but higher margins, and more frequent visits. (As opposed to only calling you between breakdowns)

 

So if you're only able to reach 1 out of 20 potential customers by convincing them that you're making your suggestions in their own interest long term, once that 5% gets on board...the sales derived from the repeat visits will go on auto pilot, so you can continue to focus on educating the next guest that stands in front of you.

 

Just one man's 2 cents.