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Posted

What have you found to be the best way to sale these services? Do you just explain in some way why the car needs it. Do you have something in your waiting area for them to see and read? Do you have a video to show them that explains the reason why it's needed? Where could I get things to help me educate and sale these services. Remember I'm a one man shop so it's just me trying to do it all. Thanks for your input.

Posted

When a car comes in at 55,000 miles for an oil change suggest that next service is the 60k mile service and will take a few hours and consists of yada yada. This prepares the customer to schedule the appt. and doesn't tie you up doing a major uncheduled service. You could take their owners manual and show them what it says, and you have it open to sign off on the service they are in for. Customers usually really appreciate it. Dont skimp on the services, if the book time is 3 hours charge 3 hours.

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Posted

I print out the maintenance table services due at the milestone intervals. With the inspection report I will go through with the customer the things discovered both good and bad. If there is maintenance due, say a coolant flush, and we know the coolant is old and there is no evidence of a coolant flush we make the recommendation. What has been well received is saying "Just like Ford wants you to change the oil every so many miles/months they also have a schedule on other fluids like your coolant. Ford recommends you flush your cooling system every X miles. You're overdue for this service today and having us do this flush will (list benefits). Can we offer you a ride somewhere or would you like to wait while we get this done for you? They'll then ask for price or say sure, go ahead...

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