Increase Your Car Count

[totalautocare]

What do you do to increase your car count when you want to up it and why?

 

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[flacvabeach]

We use Mudlick targeted mailing if we know a slow time is coming. For those surprise times when nobody show up, we use e-mail blasts through Kukui.

[CarER]

We have monthly mailers that we mail out to all of our current customers. It definitely helps but some months it's not enough either. That being said, I think the reason for that is, at least in my case, is because I'm not too consistent with sending out the monthly mailers. A lot of people really do like them and if I were to do it consistently every month, I think it would be a much better response. However, I have never lost money sending them out. Meaning, they always at least bring someone in who will pay for the whole campaign.

[Jonathan Ganther]

We use Mudlick targeted mailing if we know a slow time is coming. For those surprise times when nobody show up, we use e-mail blasts through Kukui.

How successful has this been? Every time I get a bunch of ads in the mail I just toss them, hard for me to believe this works. How much do they charge you and how do they bill? Per house or a region?

[mspecperformance]

How successful has this been? Every time I get a bunch of ads in the mail I just toss them, hard for me to believe this works. How much do they charge you and how do they bill? Per house or a region?

 

 

Per mail piece. Direct Mail response rate is 0.25% - 0.50% so out of 1000 mailers if you get 2.5-5 people to respond you are in good shape. Of those you still have to convert. At best if you have a really compelling mail piece you might get 1-3% response rate. Response rate is always low on direct mail pieces but you have to think bigger picture which is brand awareness.

[mmotley]

I've personally had really good success with direct mailers. Better than online even. I didn't use mudlick though. I've considered trying them out, but honestly, I can see how their ads blend in with everyone else. Very bland.

 

I use a guy from California who does phenomenal on my mailers. I've gotten tons of compliments them and it's brought in a majority of my customers.

[mspecperformance]

Matt, send me the contact info for the direct mail guy you use in Cali please

[mmotley]

I can and will vouch for Robert's postcard effectiveness. Not only do they work in bringing customers into our shop, but the customers are very impressed with them.

 

It took Robert a while to convince me, but he is well worth every penny. I had a customer this week bring in a card we mailed out almost a year ago. That should tell you how much his cards get people's attention.

 

Not everyone may experience the results I did, but I can confidently say that his artwork and strategy will maximize your return.

 

As for his honesty, Robert has actually advised me at times to wait on mail-outs to time seasons and holidays just right. Finding a marketing person who will tell you 'Hold on to your money right now, we'll get better results in a month or so' is extremely rare these days.

 

FWIW, Robert has not told me I will get any sort of spiff or discount for referrals or my testimonial.

Edited December 10, 2015 by mmotley

[Jonathan Ganther]

Great thank you for the testimonal.

 

On another note we run Yelp! ads and have landed a good amount of clients through it. Over 1,000 views a month more off the ads and we probably get a phone call 20% of the time. Check our Yelp! page out...

 

http://www.yelp.com/biz/brakes-to-go-mobile-brake-repair-austin-2?sort_by=date_desc

Edited December 11, 2015 by Jonathan Ganther

[GTS_Services]

Increasing car count is really about a combination of factors - targeted marketing, better scheduling, and making sure you leverage the customer base you already have. We actually wrote an article about this just recently:

 

http://blog.gtsservices.com/ritty/3-ways-to-double-your-car-count