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(Gifts) For top spending customers

lakesidetire
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lakesidetire

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When do you buy a customer a thank you gift? How much should they spend before you consider getting them something and how much do you spend? Do you do it just for Christmas of another holiday? Should it be done after a certain dollar figure has been met fir the year? Sound of friends.

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alfredauto Experienced

alfredauto

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I used to send fruit baskets to my best customers. They stopped coming in as frequently so I suspended the practice. I assume they thought if the mechanic is sending gifts they might have overpaid for the service. Just an assumption, but there was a definite correlation between me sending a gift and a drop in YTD revenue. I notice now my best customers send me gifts, that's better - I don't mind thinking they are wealthy.

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PAPShop Collaborator

PAPShop

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When we first opened, we sent Christmas cards, the inexpensive boxed cards from the store. A couple of years ago we gave a bag of peanuts in the shell to our best customers. Last year, the owner gave a personal phone call. The phone call got a lot more mileage than the peanuts or the cards.

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