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Posted

Anyone ever get the feeling of being burned out from your shop. Ive been open for a little over 4 years and its just worn me out. Between the long hours, lack of quality technicians,dealing with taxes insurance bills...ect, excess of unreasonable/cheap customers and the general "all work, no play, little reward" has just broken me. How do you all deal with the "burned out" feeling

 

Posted

Hey man we have all been there!

 

I can't speak for the rest of the guys but I am by nature rather pessimistic. I have moments of great optimism however being a business owner you get curve balls thrown at you left and right and i have moments of despair, depression, burnout, bad attitude etc. Just this week the city decided to cut up the street to get it ready to pave so I am basically out 3 days of this week and probably 1-2 days next week. Practically killed my month.

 

I wish I was blessed with a consistent positive optimistic attitude but unfortunately I am not and I don't think many people are. What I do believe is for those of us who take the leap to be in business for themselves have an inner passion and drive to succeed through our own results. That drive may manifest itself in different ways and some may show it more than others but the one constant all of us should have is to push through it, work smart and work hard, meet and exceed our goals and brighter days will be on the horizon.

 

In regards to what you are experiencing other than your feelings and mindset, having a consultant or joining a 20 group may help you alleviate your troubles by helping you work smarter and more efficiently. It has made a world of difference for me. To be honest I probably have just as much anxiety but at least we are making 2-3x more than last year, bills are getting paid, and I can hire good help so the day to day grind doesn't fall solely on my shoulders.

  • Like 2
Posted

Thanks mspec. I go in every day with a positive attitude and there are days when it seems all the planets are in a line and everything flows absolutely perfect. And then theres the days where you just want to lock the doors and say screw it. Ive been looking to join a small business owns type of group. Just hard to find the time. But its nice to know there are people who know what its like

Posted

Anyone ever get the feeling of being burned out from your shop. Ive been open for a little over 4 years and its just worn me out. Between the long hours, lack of quality technicians,dealing with taxes insurance bills...ect, excess of unreasonable/cheap customers and the general "all work, no play, little reward" has just broken me. How do you all deal with the "burned out" feeling

 

Your solution for feeling burned out:

 

By winning! As long as your losing in life or in business you will always feel burned out.

 

Pardon me for stating the obvious but YOU SUCK as a business owner. You blamed the long hours, the bills, the taxes, the customers, the employees, you might as well say your god damned as well. Basically all the components of business are your problem. The common denominator is you!

 

"All work, no play, little reward" Who's decision is that?

 

Who's decision was it to go into business for themselves?

 

So let's start there!

 

It's ok everyone sucks at somethings. Especially when they are untrained.

 

But first step is realizing it and taking responsibility for your condition. You are lacking successful business owner qualities.

 

If you are not making money you suck at sales and marketing.

 

If you are dealing with unreasonable cheap customers than you suck at handling communication.

 

If your employees suck than you suck at hiring and training!

 

If your taxes, bills and insurance are a problem than you suck at administrative know-how.

 

If long hours suck for you than you suck at setting a schedule and prioritizing.

 

Luckily no one has to suck forever. It's a personal decision to recognize problems and not do something about them. The above things that you suck at is a list of your homework of things to study, learn, apply and improve.

 

I will empathize with you but you get no sympathy.

 

Let's see how many of these things you can improve in a month. If you can fix a carburetor, you can fix your business.

 

With Confidence In You,

Andre

  • Like 10
Posted (edited)

I had to make it a point to distance myself from the shop. And it's hard to do. Friends and family start asking questions about their car and the next thing you know, your right back at work. Even when you are somewhere else. Visit your other passions Golf, Fishing, get a Harley. It will remind why you do what you do.

Edited by cdhowell
Posted (edited)

I also had to make sure to have some family and me time. Doesn't matter the who what or why, come 5pm we leave (at latest 5:30). We don't work weekends, we don't start until 9. If I feel like having a slower paced day...we have a slower paced day! Determine the things that are truly important to you, and make sure you set time aside for those things! My parents have run the family business for 47 years, they open at 8 am, and close at 8pm daily. Their open 7 days a week and closed Christmas. I remember 2 family vacations, and they spent the vacation worrying about the business. I promised myself I wouldn't become that. If you not giving 100% of yourself to the business causes it to fail....well it was going to fail anyway.

 

Sent from my SM-N910V using Tapatalk

Edited by ncautoshop
  • Like 2
Posted

Hey the state shows up for me this week and made me pay money I didn't have so I layed off my employees and possibly more. It could be worse...

Posted

Your solution for feeling burned out:

 

By winning! As long as your losing in life or in business you will always feel burned out.

 

Pardon me for stating the obvious but YOU SUCK as a business owner. You blamed the long hours, the bills, the taxes, the customers, the employees, you might as well say your god damned as well. Basically all the components of business are your problem. The common denominator is you!

 

"All work, no play, little reward" Who's decision is that?

 

Who's decision was it to go into business for themselves?

 

So let's start there!

 

It's ok everyone sucks at somethings. Especially when they are untrained.

 

But first step is realizing it and taking responsibility for your condition. You are lacking successful business owner qualities.

 

If you are not making money you suck at sales and marketing.

 

If you are dealing with unreasonable cheap customers than you suck at handling communication.

 

If your employees suck than you suck at hiring and training!

 

If your taxes, bills and insurance are a problem than you suck at administrative know-how.

 

If long hours suck for you than you suck at setting a schedule and prioritizing.

 

Luckily no one has to suck forever. It's a personal decision to recognize problems and not do something about them. The above things that you suck at is a list of your homework of things to study, learn, apply and improve.

 

I will empathize with you but you get no sympathy.

 

Let's see how many of these things you can improve in a month. If you can fix a carburetor, you can fix your business.

 

With Confidence In You,

Andre

 

Carbtech27, this is a priceless post for you.

 

I'll be honest, I am too selfish to go out on a limb and advise anyone other than my children like Andre has done here.

 

I have just a wee bit quible with it, he pointed out the obvious to you for those of us that have been through it, he didn't really tell you how to come out of it.

 

Like he pointed out, first you must accept responsibility for your own condition, and the culprit for that condition you find yourself in is your mind set. You need the proper training to have the knowledge to prosper.

 

First step, stop acting like a victim. Second, understand even the best people that love you and have the best intentions toward you will present obstacles in your life. You must overcome that. Only you know what you want for you, and if you don't, you will always end up lost and burned out. ( I know this by my own experience, even when extremely financially successful you can feel lost and burned out.)

 

Third, charge the proper amount for your goods and services that will allow you to live a comfortable life. Do your numbers, know your numbers, if you do quality work at a cheap price you will not enjoy your work, you will end up feeling cheated. And if a customer comes back for warranty work, you will not want to deal with that customer. On the other hand, if you charge a premium, you will gladly take care of your customer because he is a source of value.

 

Fourth, give and be charitable only with things you can afford to give and be charitable with. Take care of youself first, then your family, then others as you have in excess; this includes your precious time and knowledge.

 

Fiifth, be strong enough to ask for help, study, seek knowledge, pray or meditate and ask for guidence, strength and wisdom to overcome all obstacles. Learn to give thanks and praise, learn to receive graciously and gladly.

 

Six, learn to communicate, learn to listen and detach your emotions as you hear constructive criticism.

 

There is more, but I have to run a conference call with my people for now.

  • Like 5
Posted

The wisdom and advice coming from this thread is great. I needed this. In my shop, our last three weeks have been the best so far for gross revenue, but there have been a few glitches each week eating most of the profits up. Last night I came home feeling burnt out and exhausted. The advice in this thread has me excited to make changes and push forward. Thank you to my fellow shop owners for taking the time to share your knowledge with us.

 

Sent from my DROID RAZR HD using Tapatalk

  • Like 3
Posted (edited)

Carbtech, I was feeling the same way a few years back. Long hours, not so much money, too many problems. I think Andres summed it up, I was good at fixing cars and good at running a business but sucked at taking care of myself. I came up with a solution; I went on vacation and left my cell phone home. Try it, it might work.

 

I mean take a real vacation. Don't stay home and fix your house or work on paperwork, get on a plane and go somewhere far away from the daily grind. I can cash in some credit card points and be in Croatia in 14 hours. Sunshine, The sparkling Adriatic sea, hot girls everywhere, cheap beer, cevapi. I hone my foreign language skills. That's what I do. I dont even rent a car, I ride the trains or hire a driver. My thoughts are so far away from the shop I completely forget about it. The guys run the shop when I'm gone, and because its impossible to contact me they figure out what to do.

 

When I'm burned out I'm not running the shop effectively anyway. Its much better for everyone if I'm relaxed and happy. I've seen too many grumpy old shop owners who chased away their clientele because they got tired and discouraged and turned into miserable shells of what they once were.

 

Once you get yourself fixed, fix the business. Stop running discount coupons. Lay off the slackers. Spend some quality time focusing on what type of work is profitable and what type of customer brings you the most happiness. Focus on that, leave the losers for someone else. I started out with a low price strategy - it brought in garbage cars, miserable customers, and endless work for little pay. I cleaned up my act fast, and all those people I gave a deal to are at the next low price shop. It didn't buy me any loyalty. If you can take a step back and analyze what's going on and what direction you want to go I think you'll have a paradym shift.

 

Its better to feel burned out because there's too much money in the parking lot waiting to get fixed and not enough hours in the day than too many cars and too little money.

Edited by alfredauto
  • Like 4
Posted

Ok, I am back.

 

Like I was saying, Do not expect anyone to help your vision if they don't understand it, or if you don't communicate it.

 

Set realistic expectations, there are only 24 hours in a day, don't overextend yourself or your resources beyond their capabilities.

 

Comprehend that there are bad people out there, bad as in malicious, predatory, evil, don't put up with them, avoid them if you can. There are also toxic people, just like you would not let a thief into your home, do not let toxic people's ideas and attitures pollute your mind, or steal your dreams and ambitions.

 

Do not spend time on idle thoughts, grudges, or ill desires, they will harm you.

 

Commit to your cause, and do not look back. You are a leader, you must lead, those that will follow you - need you to lead.

 

Know that knowledge is potential, it needs action, to make things happen. On the other hand, action without knowledge is dangerous action.

 

In sum, choose to be successful, think successful, act successful. Your attitude is the engine that powers the outcome of your actions, knowlege is the potential, action is the consequence of your thoughs.

 

I hope these words help to alleviate your burn-out.

 

-Harry

  • Like 6
Posted

Ok, I am back.

 

Like I was saying, Do not expect anyone to help your vision if they don't understand it, or if you don't communicate it.

 

Set realistic expectations, there are only 24 hours in a day, don't overextend yourself or your resources beyond their capabilities.

 

Comprehend that there are bad people out there, bad as in malicious, predatory, evil, don't put up with them, avoid them if you can. There are also toxic people, just like you would not let a thief into your home, do not let toxic people's ideas and attitures pollute your mind, or steal your dreams and ambitions.

 

Do not spend time on idle thoughts, grudges, or ill desires, they will harm you.

 

Commit to your cause, and do not look back. You are a leader, you must lead, those that will follow you - need you to lead.

 

Know that knowledge is potential, it needs action, to make things happen. On the other hand, action without knowledge is dangerous action.

 

In sum, choose to be successful, think successful, act successful. Your attitude is the engine that powers the outcome of your actions, knowlege is the potential, action is the consequence of your thoughs.

 

I hope these words help to alleviate your burn-out.

 

-Harry

Amen, great write-up, priceless!
  • Like 3
Posted

Jeff, I am not much of a worrier. That has led me into some very stupid situations, I tend to see how I can quantify the risk and push through. The times I have been kept up at night were when I would over extend myself and the cash flow was not there and I had payments coming up due and did not have the liquidity to make it, but somehow Good Providence always has come through for me.

 

I think working as a sole operator is the hardest thing I ever did. There were not enough hours in the day for me to do everything that was required, the second hardest thing was finding a complementary parter/employee to work with and be prosperous.

 

As a sole operator I would go through feast/famine times, I would market like crazy, bring in the work, and while doing the work, marketing would suffer, slowing things down, until I would get so slow I would have to market again like crazy and the cycle would repeat. Likewise, cash flow would suffer putting me in very tough spots.

 

I was finally able to see the pattern, and then I began to budget to get the right amount of volume to break from that vicious cycle.

  • Like 2
Posted

Excellent thread gentlemen, every aspect of running a business, being a mechanic, and of course a shop owner is well covered.

 

I for one, hate to work, hate to turn down jobs, and hate to stay late. All of which I'll do from time to time because it's the best course of action to take in that particular situation.

 

The best advice, "You run the shop. Don't let the shop run you!" One of these days, after you've put in 6 or 7 days a week, 12-15 hours a day, and countless sleepless nights you're going to turn around and find your kids grown, or worse yet your marriage has fallen apart.

 

Find something outside of the world of cars, drop the wrench once in a while.... you're in business to make money, but you're also in business to provide for your family, and the one thing the business can't provide is time with your family unless you allow for that time.

 

Once you take that "vacation" away from the shop you'll come back to it with a whole lot better attitude.

  • Like 3
  • 3 weeks later...
Posted

This is such a great thread and something me and my partner constantly work on.

 

Our shop is only one year old, but coming from the law industry, I know all about burning out and it is NOT BENEFICIAL for anyone and any business. You might think, oh the biz wont survive if I dont pull in hours and hours and stay glued to my phone. What it really does is put you in a very negative state of mind which translates into how you treat everyone around you, how you treat your work, and just crappy situation for everyone. It is a marathon, not a sprint. Fresh mind is always needed. The quote I live by is "Work to live, not live to work" --easier said than done, I know. In my opinion, too many people think success is making millions of $$$. To me, success is being happy. If you are in this industry, like mspecperformance said, its because you have some type of passion for cars or just running a biz that contributes to the community. There must be something in there that you can reach and grab onto to see the positive...like "hey, i dont have to deal with a terrible boss everyday"

 

That said, here is what me and my partner do and it helps but we still have our days:

 

1) Closed on weekends. Although I constantly suggest to him to at least be open 1 day of the weekend and close one day of the week, he doesnt budge. However, our techs seem to be very thankful and also gives time for my partner to "reset"--he sometimes accepts dropoffs or does extra work on the weekend but other than that, he seems to be liking his weekends doing little things for the shop but not full days of work. Sometimes I come in and do extra cleaning so that its all ready by Monday.

 

2) Phone notifications! Something that stressed my partner out is that he would come to his phone and see so many notifications. I constantly go through them all with him and ask which he really needs. Sometimes, they are just notifications from FB groups that he adds and it defaults to "notify each time a person just says something in the group"--so I clean that up for him to minimize it as much as possible. Also, your emails...if you get emails from things that you NEVER read, get into the habit of unsubscribing!

 

3) Day-vacations: if you are still unwilling to take a vacation, think of things you enjoy that wouldnt take more than a day. Like my favorite thing is to take my dogs hiking...in which I tell my partner to put his phone away and we have great conversations. Or go to your favorite restaurant. Or see a movie (great distraction because you cant look at your phone or else people will get mad lol)...the point is.....dont look at your phone and try to distract yourself with something calming and enjoyable!

 

4) Accept help. This is something I still need to work on. During our 1-year anniversary party, over 300 people came and I was running around like a chicken with my head cut off...even though all my friends/family kept asking "Let me help, how can I help?" --sometimes its hard to accept help because you think, "I do it best" --well you cant do it all!

  • Like 1
Posted (edited)

This is such a great thread and something me and my partner constantly work on.

 

Our shop is only one year old, but coming from the law industry, I know all about burning out and it is NOT BENEFICIAL for anyone and any business. You might think, oh the biz wont survive if I dont pull in hours and hours and stay glued to my phone. What it really does is put you in a very negative state of mind which translates into how you treat everyone around you, how you treat your work, and just crappy situation for everyone. It is a marathon, not a sprint. Fresh mind is always needed. The quote I live by is "Work to live, not live to work" --easier said than done, I know. In my opinion, too many people think success is making millions of $$$. To me, success is being happy. If you are in this industry, like mspecperformance said, its because you have some type of passion for cars or just running a biz that contributes to the community. There must be something in there that you can reach and grab onto to see the positive...like "hey, i dont have to deal with a terrible boss everyday"

 

That said, here is what me and my partner do and it helps but we still have our days:

 

1) Closed on weekends. Although I constantly suggest to him to at least be open 1 day of the weekend and close one day of the week, he doesnt budge. However, our techs seem to be very thankful and also gives time for my partner to "reset"--he sometimes accepts dropoffs or does extra work on the weekend but other than that, he seems to be liking his weekends doing little things for the shop but not full days of work. Sometimes I come in and do extra cleaning so that its all ready by Monday.

 

2) Phone notifications! Something that stressed my partner out is that he would come to his phone and see so many notifications. I constantly go through them all with him and ask which he really needs. Sometimes, they are just notifications from FB groups that he adds and it defaults to "notify each time a person just says something in the group"--so I clean that up for him to minimize it as much as possible. Also, your emails...if you get emails from things that you NEVER read, get into the habit of unsubscribing!

 

3) Day-vacations: if you are still unwilling to take a vacation, think of things you enjoy that wouldnt take more than a day. Like my favorite thing is to take my dogs hiking...in which I tell my partner to put his phone away and we have great conversations. Or go to your favorite restaurant. Or see a movie (great distraction because you cant look at your phone or else people will get mad lol)...the point is.....dont look at your phone and try to distract yourself with something calming and enjoyable!

 

4) Accept help. This is something I still need to work on. During our 1-year anniversary party, over 300 people came and I was running around like a chicken with my head cut off...even though all my friends/family kept asking "Let me help, how can I help?" --sometimes its hard to accept help because you think, "I do it best" --well you cant do it all!

 

 

oh my goodness. I am tethered to yelp and fb on my phone so when I get a complaint or ANYTHING from yelp my anxiety level goes through the roof. I really do need to take that off my phone and let my Service Advisors handle that. I take things way to personally and I am sure a lot of you guys do too!

Edited by mspecperformance
  • Like 1
  • 4 weeks later...
Posted

Anyone ever get the feeling of being burned out from your shop. Ive been open for a little over 4 years and its just worn me out. Between the long hours, lack of quality technicians,dealing with taxes insurance bills...ect, excess of unreasonable/cheap customers and the general "all work, no play, little reward" has just broken me. How do you all deal with the "burned out" feeling

 

What improvements have you made? What has changed?
  • Like 1
Posted

thanks for all the feedback. I took a bit of advice from everyone and implemented a lot of changes, some quick fixes and some for the long haul. First thing was I took a 4 day weekend, no phone, no talk of the shop at home. Just spend 4 relaxing days with my family. That was a big relief and cleared my head and gave me insight on what to do next. Also designated 12-24 to 1-2 as vacation, closed, no work, calls get sent to my cell phone and im taking appointments for when I get back.

 

I basically hit the big "reset" button and went back to how I ran things when I first opened. Let my 2 techs go and went back to just me doing everything myself, comebacks have stopped.. Stopped taking in as many big, time consuming jobs(engine swaps/rebuilds) and focused on bringing in more "gravy" easier said than done but with less stress and aggravation its easier to sell the easy work, my mind is focused on that and not the 30 other things going on. Plus now I have a little extra time to do some marketing/advertising.

 

I keep less hours. As long as there isn't pressing things that have to be done, shop closes at 6 and 615 im gone. Saturdays are slowly being phased from 9-1 to 9-1 by appointment only. So i can take in what I want or if I want the weekend off then I just don't book anything.

 

I plan on staying a 1 man shop for at least 6months, long enough to be able to interview and screen for a new tech. I want to hire someone based on that he is perfect for the job, not just a body to get things done.

 

I feel a lot more focused and don't dread coming in. Time to have me run the business, not the business run me. Its a slow process but getting there one step at a time. Thanks again for all the advice

  • Like 4
  • 10 months later...
Posted

thanks for all the feedback. I took a bit of advice from everyone and implemented a lot of changes, some quick fixes and some for the long haul. First thing was I took a 4 day weekend, no phone, no talk of the shop at home. Just spend 4 relaxing days with my family. That was a big relief and cleared my head and gave me insight on what to do next. Also designated 12-24 to 1-2 as vacation, closed, no work, calls get sent to my cell phone and im taking appointments for when I get back.

 

I basically hit the big "reset" button and went back to how I ran things when I first opened. Let my 2 techs go and went back to just me doing everything myself, comebacks have stopped.. Stopped taking in as many big, time consuming jobs(engine swaps/rebuilds) and focused on bringing in more "gravy" easier said than done but with less stress and aggravation its easier to sell the easy work, my mind is focused on that and not the 30 other things going on. Plus now I have a little extra time to do some marketing/advertising.

 

I keep less hours. As long as there isn't pressing things that have to be done, shop closes at 6 and 615 im gone. Saturdays are slowly being phased from 9-1 to 9-1 by appointment only. So i can take in what I want or if I want the weekend off then I just don't book anything.

 

I plan on staying a 1 man shop for at least 6months, long enough to be able to interview and screen for a new tech. I want to hire someone based on that he is perfect for the job, not just a body to get things done.

 

I feel a lot more focused and don't dread coming in. Time to have me run the business, not the business run me. Its a slow process but getting there one step at a time. Thanks again for all the advice

 

 

I'm curious how things are going now. I did almost exactly the same thing that you have outlined here and I am making more money working less. I'm not burnt out anymore. How are things now?

  • 1 month later...
Posted

This is a great post, I'm going to bookmark this one, reading through this gave me motivation myself. Feeling the same as the OP from time to time. I'm a people-pleaser by nature and stressed and anxious a lot of the time. Taxes and accounting is a PAIN. Somehow my business is doing ok lol.

I started my business as a one man business. What really helped with the stress is hiring a front counter guy that you can trust. Now I have 3 techs and a service advisor who acts as the store manager. My shop program is cloud-based and I installed security cameras all over. Now I manage the shop from my home at least 1 day a week and i can even take a whole week off if I wanted to.

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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    • By carmcapriotto
      Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Dan Clark explores how emotion surpasses reason in driving action, particularly in sales, emphasizing the power of storytelling to activate specific brain chemicals. He shares personal experiences, including his recovery from paralysis, to illustrate the impact of belief and a strong "why." The conversation delves into societal stigmas around emotional expression, especially for men, and the importance of genuine connection. Clark further explains how leveraging brain chemistry through storytelling enhances influence and strengthens customer relationships. He concludes by stressing that businesses should prioritize deep human connections over mere transactions. Dan Clark, Hall of Fame Keynote Speaker, New York Times Best-Selling Author of 37 Books, Expert in Next-Level Leadership for Teams, Sales, and Life. https://danclark.com/ Show Notes Watch Full Video Episode The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/ Introduction of Dan Clark (00:00:00) The Importance of Emotion in Memory (00:02:47) Emotion vs. Knowledge in Sales (00:04:17) Statistics on Sales Persistence (00:04:47) The Role of Storytelling in Sales (00:05:13) Social Stigma Around Emotion (00:05:23) Mental Health and Emotional Prosperity (00:06:01) Creating Discomfort for Growth (00:07:05) Asking for Help in Mental Health (00:07:49) The Role of Feelings in Leadership and Sales (00:08:07) The Zone and Brain Chemicals (00:09:11) Emotional Connection in Sports (00:10:06) Impact of Storytelling on Audience (00:12:07) Overcoming Struggles and Emotional Growth (00:16:29) Authenticity and Emotional Expression (00:17:54) The Importance of Belief (00:18:30) Energy and Attraction (00:19:26) Authenticity in Connection (00:19:54) Personal Injury Story (00:20:31) Rock Foundation vs. Rock Bottom (00:21:21) Core Values in Business (00:22:22) The Power of Belief (00:23:08) Asking the Right Questions (00:23:51) Connecting Head and Heart (00:24:36) Physiological Responses to Fear (00:24:49) Storytelling in Sales (00:27:32) Self-Awareness in Customer Service (00:28:29) Identifying with Roles (00:30:22) Heart-to-Heart Connection (00:30:44) Story of Empathy (00:31:07)
      Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Marketing isn’t just about spending money; it’s about strategy, creativity, and knowing what actually works. That’s exactly what Brian and Kim Walker unpack in this conversation with Doug DeLuca, owner of Boca AutoFix, who built a thriving auto repair shop without ever working as a technician before opening his doors.
      Doug’s IT background gave him an edge, helping him master SEO, content marketing, and social media, all while running his shop. He shares with Brian and Kim how he tracks data, refines his messaging, and attracts the right clients using unconventional but effective methods. From leveraging Facebook groups to pull in college students to secret-shopping a quick-lube competitor for blog content, Doug proves that marketing success comes from being proactive and intentional.
      This conversation tackles why not every shop needs Google Ads, how to structure diagnostic fees without scaring off clients, and the importance of community involvement. Doug’s hands-on, data-driven approach to marketing offers real insights for shop owners looking to take control of their marketing and maximize results.
      Brian, Kim, and Doug break it all down, giving shop owners a blueprint for smarter, more effective marketing.
      Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at
      RepairPal.com/shops.
      Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.
      How To Get In Touch With The Guest
      Doug DeLucca’s Facebook account 
      [email protected]
      BOCA Auto Fix - (561) 826-8834
      Lagniappe (Books, Links, Other Podcasts, etc)
      ASTA
      They Ask You Answer
      They Ask You Answer Podcast Episode 093
      Which is the right fit for you? A quick lube or an independent auto repair shop?
      Google Local Service Ads
      Show Notes with Timestamps
      Introduction to the Podcast (00:00:01)  The podcast begins with a welcome message from the host, Brian Walker. Guest Introduction (00:00:10)  Brian introduces co-host Kim and guest Doug DeLuca, owner of Boca Auto Fix. Overview of Boca Auto Fix (00:00:51)  Doug shares details about his auto repair shop, including its location and age. Hiring an Apprentice (00:01:09)  Doug discusses the recent hiring of an apprentice and the journey leading to this decision. Challenges in Hiring (00:02:13)  The speakers reflect on the difficulties shop owners face in finding and hiring young talent. Marketing Journey Begins (00:03:02)  Discussion shifts to Doug's initial marketing efforts and his involvement in content creation. Background in Technology (00:04:07)  Doug explains his previous technology background and how it influenced his approach to marketing. Learning SEO and Marketing (00:04:45)  Doug describes his self-taught journey in SEO and digital marketing after opening his shop. Realizing Marketing Needs (00:06:14)  Doug reflects on his initial assumptions about marketing and the reality of attracting customers. Understanding SEO Basics (00:08:09)  Doug shares his insights on SEO and the learning process involved in mastering it. Frameworks in Marketing (00:10:25)  The conversation explores the use of frameworks in both auto repair and marketing strategies. Adopting "They Ask, You Answer" (00:11:23)  Doug discusses his experience with the "They Ask, You Answer" philosophy in content creation. Writing Blogs for Customer Engagement (00:12:21)  Doug explains how he uses customer inquiries to create relevant blog content for his shop. Experience at a Quick Lube (00:13:29)  Doug shares his firsthand experience at a quick lube to highlight differences in service quality. Experience Comparison (00:14:06) Doug shares his experience of visiting a competitor's shop to understand customer perception and service quality. Proactive Client Advocacy (00:14:57) The team discusses the importance of guiding potential clients to the right service provider based on their needs. Sponsorship and Marketing Tools (00:16:13) Brian introduces RepairPal, highlighting its benefits for attracting new customers and building trust. Customer Loyalty Apps (00:17:51) Brian discusses the advantages of using App Fueled to create customer loyalty programs for auto repair shops. Incognito Visits (00:18:20) Doug talks about visiting a competitor's shop incognito to gain insights without revealing their identity. Collaboration Over Competition (00:19:09) The speakers explore the idea of referring customers to other shops and building relationships in the industry. Challenging Competition Norms (00:20:20) Brian reflects on inviting competitors to the podcast, emphasizing collaboration over traditional competition. Marketing Involvement (00:22:42) Doug explains the ad hoc nature of their marketing efforts and the role of social media in their strategy. Community Involvement (00:27:41) Doug shares their family's volunteer work and how it integrates with their business's social media presence. Engaging the College Market (00:28:51) Doug discusses how 30% of his clients are college students and their marketing strategies. Collaborating with Local Professors (00:31:18) Doug shares his experience working with a marketing professor for student analysis of his business. Challenges of Seasonal Demand (00:32:24) Discussion on the impact of seasonal changes on business demand and local marketing efforts. Starting with Marketing (00:34:02) Doug advises new shop owners to listen to podcasts and conduct online research for marketing. SEO as a Long-Term Strategy (00:35:08) Doug explains the importance of SEO and its long-term benefits for business growth. Understanding Competition (00:36:44) Doug emphasizes the need to analyze competition and not assume marketing strategies will work universally. The Importance of Data (00:39:08) Doug highlights the role of data in assessing marketing effectiveness and making informed decisions. Nuances of Market Dynamics (00:41:14) Discussion on how geographical and seasonal factors affect marketing strategies in auto repair. Client Avatar and Marketing Alignment (00:42:13) Doug explains the significance of understanding the ideal customer for effective marketing strategies.  Overcoming Diagnostic Fee Challenges (00:43:09) Discussion on how Doug has adjusted his approach to diagnostic fees to improve customer conversion. The Importance of Evaluation Fees (00:43:40) Discussion on the role of evaluation fees and their impact on shop maturity. Improving Customer Communication (00:44:09)  Insights on enhancing customer explanations regarding services and processes. Coaching and Competitive Analysis (00:45:03)  How coaching helped refine service policies and improve customer relations. Content Creation and Marketing Strategy (00:46:32)  The significance of creating content for customer engagement and marketing. Duck Duck Jeep Initiative (00:47:05)  Fun marketing strategy involving ducks to engage with the local Jeep community. Value of Customer Feedback (00:48:46)  Importance of understanding customer inquiries and improving service based on feedback. Contact Information for Doug DeLuca (00:49:29)   Doug shares how listeners can reach him for further inquiries.
      How To Get In Touch
      Join The Auto Repair Marketing Mastermind Group on Facebook
      Meet The Pros
      Follow SMP on Facebook
      Follow SMP on Instagram
      Get The Ultimate Guide to Auto Repair Shop Marketing Book
      Email Us Podcast Questions or Topics 
      Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thanks to our partners, NAPA TRACS and Promotive
      In this episode of Business by the Numbers, Hunt Demarest, CPA, dives into the world of financial projections—what they are, why they matter, and how to build a solid financial story that banks will take seriously. Whether you’re looking to secure a loan, expand your shop, or simply set better financial goals, this episode will help you navigate the process with confidence.
      Key Takeaways:
      The biggest mistake shop owners make when creating financial projections. Why your story matters more than the numbers when pitching a loan request to a bank. The three key levers you can adjust in a financial projection: sales, margins, and expenses. How to build a realistic projection that a bank will trust. Why working with an accountant on projections can save you from financial disaster. Common red flags that make banks reject loan applications.
      Thanks to our partners, NAPA TRACS and Promotive
      Thanks to our partner, NAPA TRACS
      Did you know that NAPA TRACS has onsite training plus six days a week support?
      It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.
      Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com
      Thanks to our partner, Promotive
      It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
      Visit us Online: www.paarmelis.com
      Email Hunt: [email protected]
      Text Paar Melis @ 301-307-5413
      Download a Copy of My Books Here:
      Wrenches to Write-Offs Your Perfect Shop 
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
      The Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Getting involved in your community is powerful, but how do you share your efforts without sounding boastful? There’s a fine line between successful and selfish self-promotion, and in this episode, Brian and Kim Walker discuss how to highlight your work with authenticity and gratitude—not ego.
      We’ll discuss framing your message to focus on the cause, aligning community service with your company culture and purpose, and sharing stories that connect and inspire rather than just promote. Plus, we’ll share real-life examples—like our team’s work with Our Daily Bread Food Bank—and how to encourage others to get involved.
      Tune in now to learn how to support your community while staying humble and making a real impact!
      Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. 
      Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.
      Lagniappe (Books, Links, Other Podcasts, etc)
      Start with Why - By Simon Sinek
      Our Daily Bread Food Bank
      Commission Mankind
      Show Notes with Timestamps
      Introduction to the Episode (00:00:10) Brian introduces the podcast and the topic of community involvement. Topic Suggestion Acknowledgment (00:00:34) Brian mentions Doug DeLuca's suggestion for the episode topic. Sponsor Acknowledgment (00:01:00) Brian thanks RepairPal for sponsoring the episode. Technical Issues Discussion (00:01:30) Brian and Kim discuss technical issues and Brian's experience with braces. Community Involvement Concerns (00:03:44) Kim shares a friend's hesitation about promoting community involvement due to fear of appearing boastful. Successful vs. Selfish Promotion (00:05:44) Discussion about the fine line between effective promotion and self-promotion. Promoting Community Engagement (00:07:24) Kim emphasizes the importance of spacing out promotional posts about community involvement. Starting with Gratitude (00:07:46) Kim suggests starting messages about community involvement with expressions of gratitude. Importance of "Why" (00:09:09) Discussion on the significance of explaining the reasons behind community involvement. Examples of Community Involvement (00:09:15) Brian and Kim share experiences of their community service activities. Promoting Community Work (00:11:25) Brian discusses the importance of promoting community service to demonstrate business values. Messaging about Community Involvement (00:12:21) Kim provides examples of how they communicate their community involvement on social media. Team Engagement in Community Work (00:14:20) Brian reflects on the team's connection with community members during service activities.  Closing Sponsor Acknowledgment (00:15:14) Brian thanks RepairPal again for supporting the episode. Community Engagement Strategies (00:15:26)   Discussion on how RepairPal helps auto shops gain customers through certification and fair pricing. Customer Loyalty Apps (00:16:25)  Introduction of App Fueled, a customer loyalty app designed for auto service shops. Highlighting Community Work (00:17:11)  Tips on emphasizing organizational missions instead of personal achievements in community involvement. Authentic Community Involvement (00:17:54)   The importance of sharing community efforts without seeking personal recognition or return. Sharing GoFundMe Campaigns (00:18:51)  Encouragement to promote charitable causes without boasting about personal donations. Industry-Specific Support (00:19:16)  Discussion on giving back to the auto repair industry and local communities. Respecting Privacy in Sharing (00:19:39)  The balance between sharing community involvement and respecting the privacy of those served. Educating Marketing Teams (00:22:43)  The need to guide marketing teams on how to portray community involvement authentically. Collaborating with Other Organizations (00:24:17)  Benefits of partnering with local businesses for community service efforts. Celebrating Local Teams (00:25:38)  Highlighting local sports teams and community events to promote goodwill. Telling the Story of Donations (00:27:40)  Importance of sharing the personal connection behind charitable contributions. Personal Anecdotes from Mission Trips (00:28:28)  Sharing impactful stories from mission trips to illustrate the importance of community support. Personal Anecdote on Community Support (00:29:29)  Kim shares a personal story about supporting organizations that assist her brother with disabilities. Encouragement to Join Facebook Group (00:30:44)  Kim invites listeners to join their Facebook group for further engagement and community building. Request for Podcast Reviews (00:31:03)  Brian asks listeners to leave reviews for the podcast, emphasizing the importance of feedback. Closing Remarks and Sponsorship Acknowledgment (00:31:36)  Brian concludes the episode, thanking sponsors and encouraging listeners to tune in next week.
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      Click to go to the Podcast on Remarkable Results Radio


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