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Posted

Hey ASO community! I wanted to get a conversation started about multi shop ownership.

 

How many of you guys out there are multi shop owners?

What prompted you to expand to more locations?

Do you have partners?

Were they branded the same or do you fly your shops under different banners?

Did you take over existing shops or build them from the start up?

What avenues did you use for financing? Cash on hand? Bank? Investors?

Did you purchase the property too?

What do you believe your competitive advantages were?

What do you believe your competitive challenges were?

Greatest Advantage?

Greatest Challenge?

Any pitfalls you experienced?

What carried over from your first location?

 

 

I hope we can get some good feedback from the brilliant ASO minds!

  • Like 1


Posted

Sounds like you are looking to expand. I'm in the same boat. We have several key neighborhoods picked out and are waiting for the next recession to buy. I know that sounds odd, but now is a terrible time to buy commercial real estate.

 

Looking forward to the rest of the responses.

Posted

Hey ASO community! I wanted to get a conversation started about multi shop ownership.

 

How many of you guys out there are multi shop owners?

What prompted you to expand to more locations?

Do you have partners?

Were they branded the same or do you fly your shops under different banners?

Did you take over existing shops or build them from the start up?

What avenues did you use for financing? Cash on hand? Bank? Investors?

Did you purchase the property too?

What do you believe your competitive advantages were?

What do you believe your competitive challenges were?

Greatest Advantage?

Greatest Challenge?

Any pitfalls you experienced?

What carried over from your first location?

 

 

I hope we can get some good feedback from the brilliant ASO minds!

Answers are in exact order as asked.

 

I am.

 

Initially zeal, not insight.

 

No partners.

 

Different for now.

 

Took over existing shops and cleaned house to make sense of operations. Either way would have been fine with me.

 

Cash Down Payment and Mortgage.

 

Own properties.

 

Self-confidence. Believers and supporters. Know-how. Paying attention. Intention to be successful. Unreasonablness, not making excuses, taking full responsibility for all success and failure. Doing things that make sense, not doing what's popular. Communicating clearly and concisely. Being able to hold a position I believe in.

 

A market place trained by tricks and gimmicks. An illusioned market place.

 

Supportive spouse that believes in me and allows me to make mistakes without ridicule or regrets and constantly pushes me toward improvement. People that hold my vision when I'm tired, burned out, or practically dead!

 

A tainted and rising scale drug induced society that perpetuates what they see on TV instead of reaching toward the stars to better themselves and mankind. A society where apparencies trump actualities.

 

Bad advice. Lack of due diligence. Pitfalls are subjective. One man's pitfall is another man's stronghold.

 

Experience / Know-how;

Personal inherent unwillingness. Lack of know how.

 

A small business is an extension of its creator and management. If the creator and management is weak, so is the business. If the creator/manager is disorganized, so is the business. If the owner/manager is fiscally sound due to proper handling of income, so is the business.

 

Don't waste time with losers. Losers only know how to lose and want to tell you I told you so while they are killing your game.

 

Massive income comes from ethics, communication, sales, efficient well handled overhead, fully functional administrative lines. Everything that is in good good standing in the first location will have to be carried over to the next location. Anything and everything that is not handled, ignored, succumb too and avoided will be perpetually amplified to the subsequent locations and will become a greater monster to slay.

 

I will add and update this post, but in short and for now, this is my quick response.

 

I'm a business enthusiast and I am a continual and predictable success. There are many more people here that have built empires through willingness and know how. Hopefully they will chime in.

 

Additional thoughts:

 

I read a book called The Peter Principle about 10 years ago which stated how people hit the ceiling at their own level incompetence.

For some people that can be owning one business, for others it may be 100. Know-how is attainable as long as one is willing.

  • Like 5
Posted

How many of you guys out there are multi shop owners?

I am one.


 

 

What prompted you to expand to more locations?

Greed, stupidity.

 


 

Do you have partners?

Yes.

 

Were they branded the same or do you fly your shops under different banners?

Both, some are the same franchise, other are held under different brands.

 

Did you take over existing shops or build them from the start up?

Both.


 

 

What avenues did you use for financing? Cash on hand? Bank? Investors?

Own savings, personal loans, owner financing, structured financing, investors, partners, banks loans.


 

 

 

Did you purchase the property too?

Yes. Primary goal is always to control the real property.


 

 

What do you believe your competitive advantages were?

Disciplined: Ambition, curiosity, drive, optimism, greed, desire to serve.


 

What do you believe your competitive challenges were?

Overcoming: Greed, ignorance, overly optimistic, naive, incompetence, stupidity.


 

 

Greatest Advantage?

Faith, desire to learn, humility.


 

 

Greatest Challenge?

Overcoming self arrogance. Educating customers. Presenting value.

 

Any pitfalls you experienced?

Theft, unfaithful partners, gov. overregulation, incompetent employees, financial predators, fraudalent claims, parasitic lawyers, corrupt courts, losers, time sinks, stupid people, evil or maglinant people, etc.



 

What carried over from your first location?

Customer service and production processes.

  • Like 1
Posted

How many of you guys out there are multi shop owners?

I am one.

 

 

 

What prompted you to expand to more locations?

Greed, stupidity.

 

 

 

Do you have partners?

Yes.

 

 

Were they branded the same or do you fly your shops under different banners?

Both, some are the same franchise, other are held under different brands.

 

 

Did you take over existing shops or build them from the start up?

Both.

 

 

 

What avenues did you use for financing? Cash on hand? Bank? Investors?

Own savings, personal loans, owner financing, structured financing, investors, partners, banks loans.

 

 

 

 

Did you purchase the property too?

Yes. Primary goal is always to control the real property.

 

 

 

What do you believe your competitive advantages were?

Disciplined: Ambition, curiosity, drive, optimism, greed, desire to serve.

 

 

What do you believe your competitive challenges were?

Overcoming: Greed, ignorance, overly optimistic, naive, incompetence, stupidity.

 

 

 

Greatest Advantage?

Faith, desire to learn, humility.

 

 

 

Greatest Challenge?

Overcoming self arrogance. Educating customers. Presenting value.

 

 

Any pitfalls you experienced?

Theft, unfaithful partners, gov. overregulation, incompetent employees, financial predators, fraudalent claims, parasitic lawyers, corrupt courts, losers, time sinks, stupid people, evil or maglinant people, etc.

 

 

 

What carried over from your first location?

Customer service and production processes.

Just living the good life!
Posted

Thanks guys for the great responses. I was actually hoping to get a response from Andre so thanks for that!

 

Andre, did you look directly at applying for and using SBA backed loans when you were looking into purchasing your next locations? Any advice on applying for these loans?

Posted

I looked at the SBA route and it is a viable route. I did not use that route though thus far. I fundraised 2 of my down payments through customers. The third was no down payment and 100% financed.

 

How I did it. For down payments initially I asked people with money for money.

 

People with money will help you if they believe in you. You have to sell yourself! Not as a con, but as a professional.

 

The first property I purchased which was being rented was being sold out from under me after 10 years of hard work there. I called the landlord to ask what was happening since there were inspectors and engineers at the shop and he told me he's selling the building. Apparently he offered it to me first 3 years prior and $200,000 less than what I finally paid for it but I was unaware of that proposal. Someone did not deliver the message intentionally. That guy was terminated immediately. By not knowing and not replying, the landlord thought there was no interest from my part and offered it to a neighbor who agreed to purchase it for $125,000 cash down payment and would mortgage the rest.

 

I explained to the landlord that I have been there for 10 years and this place is my hopes and dreams for my future and my families future.

 

The landlord said if I come up with $125,000 within 48 hours he will sell it to me instead, otherwise it's sold. Later that same night my customers, husband and wife, came in to pick up their car and I was like a deer in headlights to say the least with the craziness of my day. They knew me for 8 years at that point and saw how hard I worked day and night driving by the shop, going to work and coming home and seeing me there lights on and working. I explained to them what was happening at the shop. I told them the whole story.

 

Never, ever, ever in my wildest imagination did I ever expect them to say come by tomorrow and we will loan you the cash. I did not ask, it was offered. Within 24 hours I had the cash in hand. What I did have to ask for is the owner to hold the mortgage on the property which he was willing to do for me. I paid them back through equity within 6 months. My overhead for that first place was $10,000 a month. It was scary.

 

For the second shop I had to fundraise the money which I did successfully, another customer and once again the mortgage was held by the owner.

 

For the third shop I convinced the owner it was in his best interest to sell to me with no down payment and he holds the note because he had an absolute mess. The place looked like a bombed out village. There is no way I could believe that anyone in their right mind would want to buy this place. Even with no down payment and 0 percent interest which I found out at closing was not aloud I overpaid and if I had to do it over again I would not agree to the amount of money, though I paid no down payment and no interest and it was owner financed with minimal closing costs.

 

Yesterday I raised another $60,000 from my father in law to make another purchase. Believe it or not he was the hardest sell.

 

It occurred to me that in order to raise money or borrow money people must believe in you, and must be willing to help, it's not just about credit or appearance or sweet talking. It's about a well expressed purpose with a concisely expressed plan, that is easily understandable.

 

SBA is a 4, 5, 6,etc backup for me because I have the ability to utilize SBA funds for each corporation I own.

 

My way is not conventional but that's how I did it mainly because I didn't know any better. All I truly needed to know is that it would work.

 

Extra Input:

 

There is a 9600 square foot location available in Middle Village that I saw on loopnet. It is classed industrial and may be workable for you. Check the zoning. 4800 square feet main floor with a 4800 sq foot cellar. No price listed.

  • Like 2
Posted

I am entertaining the idea. In my market, purchasing property is daunting so leasing is more of an option to get a business going.

The first property is always daunting, don't let that paralyze you from making a move. My first closing I was trembling at the table after signing a 3/4 million dollar deal. It was a surreal experience. It was also one of the most memorable most exciting moments of my life.

 

What made it so scary was my lack of preperation and know-how. I was in my twenties, had a hard work ethic but a low level of responsibility or willingness to confront finances or anything administrative. My solution to every problem was longer hours, harder working and more profits through physical labor. It kept us alive but did not nurture growth or rapidity of growth. That was the scariest part. Complacency.

 

The first thing you need to have is a financial plan. Income intelligently predicted and a breakdown of every single expense in a weekly format. Include a make believe mortgage payment. Make sure you break expenses down weekly. That way you will know per week what you need to make to break even. Make sure you add in a paycheck for yourself as well. Add a reserve account of at least 5% to start on your financial plan.

 

For the mortgage payment predict what you believe it will cost you to purchase the building and property. Over inflate that number by $200,000 as a margin of error. It's not overestimating, it can only be to stupidly underestimated. Calculate the mortgage at a 10% interest rate. Remember, estimate high. You will have a good picture of what you will need to minimally produce. Then arrange the shop to produce it and buy your building.

 

DO NOT WAIT FOR THE ECONOMY TO CRASH! Create your environment to support your endeavor. The chances of your environment fixing itself to support you has NEVER been my experience. My whole push has been through hell and high water, stupid mistakes, overpaying, getting ripped off, a mutiny where I had to close 2 shops simultaneously and start anew. THERE IS NO PERFECT TIME! You make it perfect by becoming more able and solving the problems and craziness you run into.

 

Below is an attachment of a quick write-up I did for someone on a picnic table at a family outing. If I'm missing anything just add it in. He was a mechanic working at a shop and he was fed up and wanted to go off on his own. He bought a building in New Jersey and went in for the win. Oh yeah, his wife was trying to talk him out of it. She wanted him to get a secure 9-5. She vehemently protested. He pushed forth.

 

 

 

post-2810-144560335432_thumb.jpg

  • Like 1
Posted

Andre, thank you so much for your posts they are very enlightening and a great insight to a real process!

 

Question - what was the process that you took to finance after the down payment? I am largely unfamiliar with commercial mortgages and loans for property. Other than downpayment Credit score and proof of income is the largest factor for private property mortgage qualification but I am told commercial property process is completely different.

Posted

All my deals were made through kindness, communication and fairly simple agreements of what I am willing to pay and what the seller is willing to accept. All other purchasing agreements are generic according to property purchasing procedures and legal jargon of contracts.

 

The first step I take is pinpoint a property. I would look for one initially fairly close by. I would look for an unoccupied piece that is not on the market yet. I would go to public records and get the property owner information.

 

DO NOT COMMUNICATE THROUGH A VIA! Brokers are necessary sometimes, I've never used one. Whatever you do never talk to tenants of a property, they will lie and dissuade you from purchasing for obvious reasons.

 

The owner is the owner and the decision maker. You need to establish a relationship with the owner or owners. Anyone else is a pawn and you are wasting your time.

 

Sometimes people need to sell but are not aware of it.

 

I am owner financed across the board. Alot of business/property owners are willing to finance you after the down payment because it's a consistent predictable income that pays them both principle and interest and saves them a ton of cash from income taxes. It's dependant on the person. I'm a 3 time winner of that process. And it's been a win,win for everyone.

 

You have to be willing to ask. One guy did not want to finance me, it took me about 2 to 3 years, before he saw the light. It should not take that long, I was not focused or sold enough on the deal. You have to show the other person the benefits and value of your offering.

  • Like 1
Posted

All my deals were made through kindness, communication and fairly simple agreements of what I am willing to pay and what the seller is willing to accept. All other purchasing agreements are generic according to property purchasing procedures and legal jargon of contracts.

 

The first step I take is pinpoint a property. I would look for one initially fairly close by. I would look for an unoccupied piece that is not on the market yet. I would go to public records and get the property owner information.

 

DO NOT COMMUNICATE THROUGH A VIA! Brokers are necessary sometimes, I've never used one. Whatever you do never talk to tenants of a property, they will lie and dissuade you from purchasing for obvious reasons.

 

The owner is the owner and the decision maker. You need to establish a relationship with the owner or owners. Anyone else is a pawn and you are wasting your time.

 

Sometimes people need to sell but are not aware of it.

 

I am owner financed across the board. Alot of business/property owners are willing to finance you after the down payment because it's a consistent predictable income that pays them both principle and interest and saves them a ton of cash from income taxes. It's dependant on the person. I'm a 3 time winner of that process. And it's been a win,win for everyone.

 

You have to be willing to ask. One guy did not want to finance me, it took me about 2 to 3 years, before he saw the light. It should not take that long, I was not focused or sold enough on the deal. You have to show the other person the benefits and value of your offering.

 

 

Andre, is this owner financing a common practice? Are there resources you used in terms of explaining to an owner how this would work out legally? I would be interested in exploring this option and doing my own leg work and research in finding opportunities. I fully understand this is a bit more unorthodox and also reliant upon expressing the plan and confidence behind it. It is very intriguing.

Posted

 

 

Andre, is this owner financing a common practice? Are there resources you used in terms of explaining to an owner how this would work out legally? I would be interested in exploring this option and doing my own leg work and research in finding opportunities. I fully understand this is a bit more unorthodox and also reliant upon expressing the plan and confidence behind it. It is very intriguing.

I feel that it is a common practice property and business wise, not necessarily residential since it is fairly easy to get a house mortgage.

 

Ask your tool guys if they no of anyone selling there business/property or are disgruntled with the business.

 

Start with unoccupied lots. Since they are a complete liability to the property owner.

 

Then inquire about people selling business/property through tool guys or local parts houses.

 

Then look into disgruntled, fed up business owners.

 

Then look at people who are close to retirement.

 

Your biggest market will be disgruntled and failing shop owners.

 

There have got to be others on here who have been owner financed.

 

It's all about communication.

  • Like 1
Posted

I feel that it is a common practice property and business wise, not necessarily residential since it is fairly easy to get a house mortgage.

 

Ask your tool guys if they no of anyone selling there business/property or are disgruntled with the business.

 

Start with unoccupied lots. Since they are a complete liability to the property owner.

 

Then inquire about people selling business/property through tool guys or local parts houses.

 

Then look into disgruntled, fed up business owners.

 

Then look at people who are close to retirement.

 

Your biggest market will be disgruntled and failing shop owners.

 

There have got to be others on here who have been owner financed.

 

It's all about communication.

 

 

Again I appreciate the responses Andre. They are very enlightening and encouraging.

 

One of my biggest hang ups about property in NYC is that it seems a lot of it is snatched up by developers or parties interested in purchasing property to build up. Not only is the competition very fierce but many property owners have it in mind to sell to developers hoping to get a bigger pay day opposed to someone who will be looking to use the existing building. I recognize these are self defeating excuses and there has to be opportunities out there. I will investigate further.

Posted

 

 

Again I appreciate the responses Andre. They are very enlightening and encouraging.

 

One of my biggest hang ups about property in NYC is that it seems a lot of it is snatched up by developers or parties interested in purchasing property to build up. Not only is the competition very fierce but many property owners have it in mind to sell to developers hoping to get a bigger pay day opposed to someone who will be looking to use the existing building. I recognize these are self defeating excuses and there has to be opportunities out there. I will investigate further.

I'm not going to say I know your area, because I don't. But I understand the numbers, and I understand that if you can afford to rent there then the market is in your realm of affordability.

 

There is a big difference between what people want and what people are willing to pay for a property. I understand about development sites and so forth. In my educated assumption I will firmly state that you can minimally afford a million dollar building whether you believe that or not. I know it. And I'm usually correct at snap judgement financial decisions.

 

A real quick calculation would look like - what percentage of your net profits would your mortgage and property tax expenses occupy per month.

25% or less would be ideal but even if it went up to 80% you are taking money from one pocket and putting it in another.

 

Make sure you don't subtract current monthly rent from monthly gross profits to come up with your monthly net profit since you will have a mortgage to factor in instead.

 

A mortgage is definitely more pressure on you and more production needed than paying rent unless your rent is super expensive. Also remember your rent will go up but your mortgage will stay fixed. Property taxes obviously go up as well but that is reflected in your rent too. When you buy within 10 years you will see it was the smartest move you could have made. It is not immediate gratification financially but it is long term stability and financial appreciation.

  • Like 1
Posted

I'm not going to say I know your area, because I don't. But I understand the numbers, and I understand that if you can afford to rent there then the market is in your realm of affordability.

 

There is a big difference between what people want and what people are willing to pay for a property. I understand about development sites and so forth. In my educated assumption I will firmly state that you can minimally afford a million dollar building whether you believe that or not. I know it. And I'm usually correct at snap judgement financial decisions.

 

A real quick calculation would look like - what percentage of your net profits would your mortgage and property tax expenses occupy per month.

25% or less would be ideal but even if it went up to 80% you are taking money from one pocket and putting it in another.

 

Make sure you don't subtract current monthly rent from monthly gross profits to come up with your monthly net profit since you will have a mortgage to factor in instead.

 

A mortgage is definitely more pressure on you and more production needed than paying rent unless your rent is super expensive. Also remember your rent will go up but your mortgage will stay fixed. Property taxes obviously go up as well but that is reflected in your rent too. When you buy within 10 years you will see it was the smartest move you could have made. It is not immediate gratification financially but it is long term stability and financial appreciation.

 

 

I completely agree and when I finally do make the leap I'll probably want to take you out to a Peter Luger steak dinner for all the good advice!

 

I will look more heavily towards this direction. Originally I was looking at looking for a lease of space however I think you have open the doors wide open with a lot of different options. I'll keep everyone posted and ATL I'll contact you soon about the SBA process.

  • Like 1
Posted

I bought the place I was renting, it was the best thing I've done for my business yet. I got a 10 year mortgage from my bank for the property, it wasn't that difficult. I put 30% down, and personally guaranteed the note. I met with the bank president, explained what I do and shared some alternative uses for the property and that was about it. 5.75% for 10 years fixed rate. I probably could have shopped around and saved a couple % but I like my bank and I know the people from doing business there for years. The drawback is rent is 100% tax deductible, the mortgage is not. Only the interest and taxes. My monthly payment is lower and my investments are making more than 6% so I hang on to the mortgage.

 

Renting was so much bullshit I couldn't take it. I had buyers coming in at night rummaging through my tools and inventory with the landlord as he had my shop for sale while I was leasing it. How many times do you have to tell someone "the equipment and inventory does not come with the building and is not for sale" before you punch them for touching it? I had first right of refusal so when he did find a buyer I had 30 days to get out or come up with money. Luckily it was a lowball offer that he took so i got a pretty good deal. It was a little stressful to say the least. What good is $50k worth of inventory with no shop? I wasn't about to put tires on in my barn or send them back and permanently piss off the wholesaler (assuming they would buy them back) but the thought was there. No need for regular haircuts any more I pulled it all out ;)

  • Like 1
Posted

. The drawback is rent is 100% tax deductible, the mortgage is not. Only the interest and taxes. My monthly payment is lower and my investments are making more than 6% so I hang on to the mortgage.

 

You have the property depreciation deduction.... big advantage there when you own.

Posted

Andre, how have you approached these shop owners and how did you get the knowledge that they also owned the property?

Find a property.

 

Get address, street, city, zip code.

 

Fill out a Freedom Of Information Law and submit application at appropriate county/town offices and pull public record of property and ownership.

 

Get owner info. Phone numbers may be outdated so you'll have to do a payed online search of the owners current information.

 

If the property is owned by a separate real estate holding company you will get the corporate name and address and phone number. If it's a single owner it's usually the property owners personal residence.

 

Some people are unfriendly and disgruntled when you approach them. Disregard their foolishness. Your purpose is to sell yourself and your proposal in a way that is real to them.

 

I would start off saying " Hey my name is Andre and I'm interested in purchasing your property at 500 Yellow Brick Road in Kansas.

 

Then don't talk! Just listen! You need to know what the property owners intention is with that property.

 

If you get nothing worth while just ask, "Well what do you think you are going to do with the property?, if they give you a clear concise answer, then they have a clue. Monitor the property for another month and go back again.

If you get a uncertain answer, they need an idea. You better have an idea for them. That's your cue.

 

I typically make offers and sort it out later. Try to purchase at 70% of appraisal value or less.

 

There are certain steps that must be taken before buying and closing. But first you need options to buy.

 

There are steps in between and steps before agreement and steps before closing but those are meaningless at this point.

 

In sequential order:

 

Real Property

Information, Owner

Prospect- Owner, decision maker

Proposal to purchase

Approval to sell by owner

Due diligence

Offer

  • Like 2

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      Show Notes with Timestamps
      Introduction to the Podcast (00:00:01)  The podcast begins with a welcome message from the host, Brian Walker. Guest Introduction (00:00:10)  Brian introduces co-host Kim and guest Doug DeLuca, owner of Boca Auto Fix. Overview of Boca Auto Fix (00:00:51)  Doug shares details about his auto repair shop, including its location and age. Hiring an Apprentice (00:01:09)  Doug discusses the recent hiring of an apprentice and the journey leading to this decision. Challenges in Hiring (00:02:13)  The speakers reflect on the difficulties shop owners face in finding and hiring young talent. Marketing Journey Begins (00:03:02)  Discussion shifts to Doug's initial marketing efforts and his involvement in content creation. Background in Technology (00:04:07)  Doug explains his previous technology background and how it influenced his approach to marketing. Learning SEO and Marketing (00:04:45)  Doug describes his self-taught journey in SEO and digital marketing after opening his shop. Realizing Marketing Needs (00:06:14)  Doug reflects on his initial assumptions about marketing and the reality of attracting customers. Understanding SEO Basics (00:08:09)  Doug shares his insights on SEO and the learning process involved in mastering it. Frameworks in Marketing (00:10:25)  The conversation explores the use of frameworks in both auto repair and marketing strategies. Adopting "They Ask, You Answer" (00:11:23)  Doug discusses his experience with the "They Ask, You Answer" philosophy in content creation. Writing Blogs for Customer Engagement (00:12:21)  Doug explains how he uses customer inquiries to create relevant blog content for his shop. Experience at a Quick Lube (00:13:29)  Doug shares his firsthand experience at a quick lube to highlight differences in service quality. Experience Comparison (00:14:06) Doug shares his experience of visiting a competitor's shop to understand customer perception and service quality. Proactive Client Advocacy (00:14:57) The team discusses the importance of guiding potential clients to the right service provider based on their needs. Sponsorship and Marketing Tools (00:16:13) Brian introduces RepairPal, highlighting its benefits for attracting new customers and building trust. Customer Loyalty Apps (00:17:51) Brian discusses the advantages of using App Fueled to create customer loyalty programs for auto repair shops. Incognito Visits (00:18:20) Doug talks about visiting a competitor's shop incognito to gain insights without revealing their identity. Collaboration Over Competition (00:19:09) The speakers explore the idea of referring customers to other shops and building relationships in the industry. Challenging Competition Norms (00:20:20) Brian reflects on inviting competitors to the podcast, emphasizing collaboration over traditional competition. Marketing Involvement (00:22:42) Doug explains the ad hoc nature of their marketing efforts and the role of social media in their strategy. Community Involvement (00:27:41) Doug shares their family's volunteer work and how it integrates with their business's social media presence. Engaging the College Market (00:28:51) Doug discusses how 30% of his clients are college students and their marketing strategies. Collaborating with Local Professors (00:31:18) Doug shares his experience working with a marketing professor for student analysis of his business. Challenges of Seasonal Demand (00:32:24) Discussion on the impact of seasonal changes on business demand and local marketing efforts. Starting with Marketing (00:34:02) Doug advises new shop owners to listen to podcasts and conduct online research for marketing. SEO as a Long-Term Strategy (00:35:08) Doug explains the importance of SEO and its long-term benefits for business growth. Understanding Competition (00:36:44) Doug emphasizes the need to analyze competition and not assume marketing strategies will work universally. The Importance of Data (00:39:08) Doug highlights the role of data in assessing marketing effectiveness and making informed decisions. Nuances of Market Dynamics (00:41:14) Discussion on how geographical and seasonal factors affect marketing strategies in auto repair. Client Avatar and Marketing Alignment (00:42:13) Doug explains the significance of understanding the ideal customer for effective marketing strategies.  Overcoming Diagnostic Fee Challenges (00:43:09) Discussion on how Doug has adjusted his approach to diagnostic fees to improve customer conversion. The Importance of Evaluation Fees (00:43:40) Discussion on the role of evaluation fees and their impact on shop maturity. Improving Customer Communication (00:44:09)  Insights on enhancing customer explanations regarding services and processes. Coaching and Competitive Analysis (00:45:03)  How coaching helped refine service policies and improve customer relations. Content Creation and Marketing Strategy (00:46:32)  The significance of creating content for customer engagement and marketing. Duck Duck Jeep Initiative (00:47:05)  Fun marketing strategy involving ducks to engage with the local Jeep community. Value of Customer Feedback (00:48:46)  Importance of understanding customer inquiries and improving service based on feedback. Contact Information for Doug DeLuca (00:49:29)   Doug shares how listeners can reach him for further inquiries.
      How To Get In Touch
      Join The Auto Repair Marketing Mastermind Group on Facebook
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      Get The Ultimate Guide to Auto Repair Shop Marketing Book
      Email Us Podcast Questions or Topics 
      Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thanks to our partners, NAPA TRACS and Promotive
      This week on Business by the Numbers, Hunt Demarest, CPA with Paar Melis and Associates, breaks down the latest market news and legislative updates that directly impact auto repair shop owners. From the return of the BOI (Beneficial Ownership Information) report to evolving tax policy discussions and IRS processing delays, Hunt provides a no-nonsense analysis of what’s happening and how it could affect your business.
      In This Episode, You'll Learn:
      ✔️ The BOI Report is back—what it is, why it matters, and the March 21st deadline you can’t ignore.
      ✔️ Trump’s tax proposals—what’s being discussed, what’s likely to pass, and what it means for your shop and your customers.
      ✔️ IRS struggles & refund delays—why tax processing is slower than ever and what to expect if you’re waiting on an Employee Retention Tax Credit (ERTC) refund.
      ✔️ Interest rates & the economy—why rates aren’t moving much (yet), and what this means for your financial strategy in 2025.
      ✔️ The state of small businesses & consumer spending—how last year’s trends impact this year’s outlook, and why customer financial health affects your shop’s profitability.
      Thanks to our partners, NAPA TRACS and Promotive
      Thanks to our partner, NAPA TRACS
      Did you know that NAPA TRACS has onsite training plus six days a week support?
      It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.
      Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com
      Thanks to our partner, Promotive
      It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
      Visit us Online: www.paarmelis.com
      Email Hunt: [email protected]
      Text Paar Melis @ 301-307-5413
      Download a Copy of My Books Here:
      Wrenches to Write-Offs Your Perfect Shop 
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
      The Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Getting involved in your community is powerful, but how do you share your efforts without sounding boastful? There’s a fine line between successful and selfish self-promotion, and in this episode, Brian and Kim Walker discuss how to highlight your work with authenticity and gratitude—not ego.
      We’ll discuss framing your message to focus on the cause, aligning community service with your company culture and purpose, and sharing stories that connect and inspire rather than just promote. Plus, we’ll share real-life examples—like our team’s work with Our Daily Bread Food Bank—and how to encourage others to get involved.
      Tune in now to learn how to support your community while staying humble and making a real impact!
      Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. 
      Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.
      Lagniappe (Books, Links, Other Podcasts, etc)
      Start with Why - By Simon Sinek
      Our Daily Bread Food Bank
      Commission Mankind
      Show Notes with Timestamps
      Introduction to the Episode (00:00:10) Brian introduces the podcast and the topic of community involvement. Topic Suggestion Acknowledgment (00:00:34) Brian mentions Doug DeLuca's suggestion for the episode topic. Sponsor Acknowledgment (00:01:00) Brian thanks RepairPal for sponsoring the episode. Technical Issues Discussion (00:01:30) Brian and Kim discuss technical issues and Brian's experience with braces. Community Involvement Concerns (00:03:44) Kim shares a friend's hesitation about promoting community involvement due to fear of appearing boastful. Successful vs. Selfish Promotion (00:05:44) Discussion about the fine line between effective promotion and self-promotion. Promoting Community Engagement (00:07:24) Kim emphasizes the importance of spacing out promotional posts about community involvement. Starting with Gratitude (00:07:46) Kim suggests starting messages about community involvement with expressions of gratitude. Importance of "Why" (00:09:09) Discussion on the significance of explaining the reasons behind community involvement. Examples of Community Involvement (00:09:15) Brian and Kim share experiences of their community service activities. Promoting Community Work (00:11:25) Brian discusses the importance of promoting community service to demonstrate business values. Messaging about Community Involvement (00:12:21) Kim provides examples of how they communicate their community involvement on social media. Team Engagement in Community Work (00:14:20) Brian reflects on the team's connection with community members during service activities.  Closing Sponsor Acknowledgment (00:15:14) Brian thanks RepairPal again for supporting the episode. Community Engagement Strategies (00:15:26)   Discussion on how RepairPal helps auto shops gain customers through certification and fair pricing. Customer Loyalty Apps (00:16:25)  Introduction of App Fueled, a customer loyalty app designed for auto service shops. Highlighting Community Work (00:17:11)  Tips on emphasizing organizational missions instead of personal achievements in community involvement. Authentic Community Involvement (00:17:54)   The importance of sharing community efforts without seeking personal recognition or return. Sharing GoFundMe Campaigns (00:18:51)  Encouragement to promote charitable causes without boasting about personal donations. Industry-Specific Support (00:19:16)  Discussion on giving back to the auto repair industry and local communities. Respecting Privacy in Sharing (00:19:39)  The balance between sharing community involvement and respecting the privacy of those served. Educating Marketing Teams (00:22:43)  The need to guide marketing teams on how to portray community involvement authentically. Collaborating with Other Organizations (00:24:17)  Benefits of partnering with local businesses for community service efforts. Celebrating Local Teams (00:25:38)  Highlighting local sports teams and community events to promote goodwill. Telling the Story of Donations (00:27:40)  Importance of sharing the personal connection behind charitable contributions. Personal Anecdotes from Mission Trips (00:28:28)  Sharing impactful stories from mission trips to illustrate the importance of community support. Personal Anecdote on Community Support (00:29:29)  Kim shares a personal story about supporting organizations that assist her brother with disabilities. Encouragement to Join Facebook Group (00:30:44)  Kim invites listeners to join their Facebook group for further engagement and community building. Request for Podcast Reviews (00:31:03)  Brian asks listeners to leave reviews for the podcast, emphasizing the importance of feedback. Closing Remarks and Sponsorship Acknowledgment (00:31:36)  Brian concludes the episode, thanking sponsors and encouraging listeners to tune in next week.
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      Click to go to the Podcast on Remarkable Results Radio
    • By Changing The Industry
      Two Shop Owners React: PartsTech's Industry Survey for 2025


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