Anyone here familiar with YEXT?

[HarrytheCarGeek]

I was checking my local listing and notice that Yahoo and Yelp my have combined.

 

Anyone know what is going on?

 

 

[mspecperformance]

Yelp did not combine with Yext. Yext is another Local Listing service similar to citysearch.com or any site like it. These are local listing sites for businesses. They are important to have you listed as a confirmed business as they will help with Local SEO searches and also google map searches. Google has crawlers looking to authentic your business and if your business is on a ton of these local listing sites it makes your business appear more relevant and legitimate. The biggest key to local listing is NAP (name, address, phone) has to be EXACTLY congruent across the board. Slightly different business info can greatly decrease your ranking when it comes to local SEO and google maps ranking.

[HarrytheCarGeek]

Yelp did not combine with Yext. Yext is another Local Listing service similar to citysearch.com or any site like it. These are local listing sites for businesses. They are important to have you listed as a confirmed business as they will help with Local SEO searches and also google map searches. Google has crawlers looking to authentic your business and if your business is on a ton of these local listing sites it makes your business appear more relevant and legitimate. The biggest key to local listing is NAP (name, address, phone) has to be EXACTLY congruent across the board. Slightly different business info can greatly decrease your ranking when it comes to local SEO and google maps ranking.

 

Thank you.

[Garage40]

I use Yext. What did you want to know? Yext is a service that enables you to manage all of your local directory listings from one control panel. It is very nice but it's considered by many in the local SEO world to be a quick stop gap - and you cannot manage your G+ listing with it. If you submit to the major local directory aggregators manually (or all of the most popular directories individually) you wouldn't have to pay a company like Yext monthly for their service. An alternative to Yext is Moz Local.

 

One thing to be aware of with Yext - if you ever discontinue service with them all of your local listing profiles in all of the local directories will go back to what they were before you signed up with them. This is VERY important to keep in mind. They essentially pull all the data they submitted on your behalf. So if all of your profiles were empty before they took control, they will be empty after you cancel service.

 

And as mentioned above, be consistent with NAP, keyword rich description for services you want to be found for, and add lots of photos (and videos where available). Solicit for reviews on your G+ page too. Make sure you've done general SEO work on your website for your geographical location as well. Keyword research is very important obviously.