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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Joe Marconi
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By Joe Marconi
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By carmcapriotto
Thanks to our Partners, NAPA TRACS, Auto-Fix Auto Shop Coaching, and Today's Class Recorded at the 2024 ASTA Expo, explore key strategies for hiring, compensating, and retaining skilled technicians in the automotive industry. This episode highlights the significance of comprehensive benefits beyond pay. Joelle Pollak, and Lisa Coyle, Co-Founders, Promotive. Chris Cloutier, Golden Rule Auto Care and CEO of Autoflow. Show Notes Watch Full Video Episode ASTA EXPO: https://astaexpo.com/ The Talent Pipeline: How to Find and Retain Top Technicians [THA 392]: https://remarkableresults.biz/remarkable-results-radio-podcast/a392/ Discussion on Technician Wages (00:01:05) The Challenge of Salary Expectations (00:02:08) Understanding Costs of Hiring Technicians (00:03:15) The Concept of the Invisible Paycheck (00:04:15) Importance of Communicating Benefits (00:05:17) Navigating Market Expectations (00:07:56) The Role of Coaching and Support (00:09:08) Retention Strategies Beyond Salary (00:10:26) The Importance of Small Improvements (00:12:28) Survey Insights on Shop Strengths and Weaknesses (00:13:07) Challenges of Hiring and Retention (00:14:01) The Need for Effective Communication (00:15:53) Recruitment Challenges (00:19:26) Importance of HR (00:21:04) Training as a Benefit (00:26:02) Employee Handbooks (00:23:03) Perception of Value (00:30:28) Work Environment and Culture (00:31:19) Addressing Small Issues (00:36:26) Annual Review of Benefits (00:39:00) Continuous Communication (00:40:31)
Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio
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By nptrb
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By carmcapriotto
Today, we’re diving into a crucial topic—your role in making your marketing partnership a true success. While hiring a marketing company takes a lot of work off your plate, it doesn’t mean you can be completely hands-off. In fact, your involvement is essential to ensure your marketing reaches its full potential.
We’ll cover the key responsibilities you need to take on, from meeting with your marketing team to providing access and sharing important updates. We’ll also discuss how staying active in your community and delivering a great customer experience can make your marketing efforts even more effective.
If you're ready to learn how to enhance your marketing partnership and see better results, this episode is for you. Let’s dive in!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
https://autoshopcoaching.com/weekly-blitz-podcast-with-chris-cotton/ - The Weekly Blitz By Chris Cotton
https://www.kenblanchardbooks.com/book/raving-fans/ - Raving Fans
Show Notes with Timestamps
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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