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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
SHOW NOTES
Throughout the episode, Coach Chris covers a range of pivotal topics that are crucial for business growth and sustainability. He discusses the potential benefits of real estate investments, drawing parallels to the Monopoly board where acquiring properties can lead to increased revenue and long-term financial gains. Additionally, he explores the concept of financial diversification, encouraging shop owners to explore various avenues for generating income beyond their core services.
A significant portion of the discussion is dedicated to the value of forming strategic partnerships and investing in employee development. Coach Chris emphasizes that nurturing relationships with other businesses and fostering a skilled workforce can lead to enhanced service offerings and a competitive edge in the market. He also highlights the critical role of cash flow management, advising shop owners on how to maintain a healthy financial status that supports both day-to-day operations and future growth initiatives.
Strategic expansion is another key theme, with Coach Chris providing insights on how to scale operations thoughtfully and sustainably. By aligning expansion efforts with clearly defined business objectives, shop owners can achieve financial stability and set the stage for long-term success.
Introduction and Overview (00:00:09)
Coach Chris Cotton introduces the podcast and its focus on auto repair business strategies.
Monopoly Metaphor (00:01:05)
Chris uses Monopoly to illustrate strategic business management and growth opportunities for shop owners.
Defining Your Business Size (00:02:03)
Discussion on ambitions regarding the size of the business—local, regional, or national expansion goals.
Opportunities for Growth (00:03:12)
Encouragement to view business opportunities as "squares" on a Monopoly board, representing growth potential.
Real Estate Investments (00:04:25)
The benefits of owning property, including passive income and stability for the auto repair business.
Diversification of Income Streams (00:05:28)
Exploration of additional income sources like storage facilities and rental properties to enhance financial security.
Financial Investments (00:06:41)
Importance of stocks and retirement accounts for long-term financial growth and stability beyond the auto industry.
Flexibility in Business Strategy (00:07:58)
The need for adaptability in response to unexpected challenges and opportunities in the business landscape.
Strategic Partnerships (00:08:41)
Value of collaborations with suppliers and other businesses to create growth opportunities and enhance profitability.
Employee Development (00:09:04)
Investing in team training and development as a critical factor for business success and employee retention.
Connect with Chris: chris autofixsos.com
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCo
Connect with Chris: chris autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
www.autoshopcoaching.com
Facebook: https://www.facebook.com/ AutoFixAutoShopCoaching
Youtube: https://bit.ly/3ClX0ae
The Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
To listen to more episodes, make sure and go over to iTunes and or Spotify.
Don't forget to rate and review us!
Connect with Chris:
AutoFix-Auto Shop Coaching
www.autoshopcoaching.com
www.aftermarketradionetwork.com
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
Bonus Episode - The Mechanics Behind Developing Great Software With the Team from Shop-Ware
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By carmcapriotto
Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:
Craig O’Neill, welcomes his friend and communications expert, David Boyd, as our guest. Listen up to hear the thoughtful conversation between David and Craig across a variety of topics and questions related to the phones skills of your staff, AI use in the world today, and the outlook for the future.
A key question: “Will the job of the service advisor still exist?”
As AI solutions seem to become more and more sophisticated - the question has career advisors wondering this aloud.
The conversation should be encouraging for anyone who takes their professional role as a service advisor seriously, and the future, according to David and Craig, appears bright.
According to David, the service advisor is the person we should be empowering further, and developing, as this is the role focused on building relationships.
The conversation draws on additional points related to what we learned during Covid and the real value of actual connection, as well as some of the pitfalls for what occurs when a productive technician is forced to answer phone calls.
Listeners will walk away with some practical advice from this episode, and more clear vision for a coachable front counter that is focused on connecting!
The WOTD Today:
Affable
Noun-
Friendly - good natured - easy to talk to
Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:
The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.
AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com
AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!
Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.
Contact Information
Email Craig O'Neill: [email protected] Watch Full Video Episode Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, NAPA TRACS, and Today's Class This episode covers the practical benefits of digital vehicle inspections (DVIs) for shop owners. Learn how DVIs can boost Average Repair Orders (ARO) and improve customer communication. Industry professionals share real-world insights on overcoming cultural resistance, the role of leadership, and strategies for successful implementation. Plus, explore how AI enhances inspection reports and processes. Whether you're new to DVIs or looking to optimize, this episode is packed with actionable tips to help your shop thrive. Ben Dexter, National Training Manager, NAPA TRACS Chris Cloutier, Golden Rule Auto Care and CEO of Autoflow. Charlie Pixley, Charlie's Car Car, Clearwater, FL Show Notes Watch Full Video Episode Introduction to Digital Vehicle Inspections (00:00:00) Challenges of Implementing DVI (00:03:03) Leadership and Accountability (00:04:07) Charlie's Experience with DVI (00:05:02) DVI Evolution and Adoption (00:06:25) Ben's Insights on Change (00:07:56) The Importance of KPIs (00:09:41) Battling Priorities in Shops (00:13:01) Improving DVI Processes (00:16:40) Customer Perspective on DVI (00:18:53) Challenges in DVI Implementation (00:19:45) Consumer Engagement with DVI (00:20:26) AI and Technology in DVI (00:21:18) Importance of Customer Complaints in DVI (00:22:36) Professionalism in DVI Communication (00:23:40) Learning from Industry Peers (00:25:21) Benefits of DVI for Sales Growth (00:26:38) Leadership Role in DVI Implementation (00:30:49) 300% Rule in DVI (00:33:03) Creating Habits for Change (00:35:44) Leadership and Accountability (00:36:36) Key Performance Indicators (00:41:21) Start Simple and Improve (00:42:07) Constant Correction and Praise (00:43:55)
Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.
Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this episode of "The Weekly Blitz," host Coach Chris Cotton opens up about his deeply personal journey with grief following the passing of his beloved wife Kimberly's mother on New Year's Eve. With heartfelt sincerity, he delves into the complex and often overwhelming stages of grief, sharing insights and reflections from his own experience. Chris emphasizes the crucial importance of being prepared for the inevitable reality of loss, introducing listeners to the "red envelope yellow envelope" concept. This thoughtful approach involves meticulously documenting essential information and end-of-life plans, ensuring that loved ones are not left in the dark during times of emotional turmoil.
Chris underscores the necessity of having those often uncomfortable yet vital conversations about end-of-life wishes and preparations. By addressing these topics head-on, individuals can significantly ease the burden on their families and friends, allowing them to focus on healing and remembrance rather than logistical challenges. Throughout the episode, Chris also touches on the emotional and spiritual dimensions of grief, offering guidance and support to those navigating similar paths.
He encourages listeners to prioritize self-care and preparedness, not only in their personal lives but also within their business endeavors. By fostering a mindset of readiness and resilience, individuals can better cope with the unpredictable nature of life and loss. Through his candid storytelling and practical advice, Coach Chris Cotton provides a compassionate and empowering message, reminding us all of the strength found in vulnerability and the peace that comes from being prepared.
Introduction to the Episode (00:00:01)
Coach Chris Cotton introduces the podcast and its focus on auto repair business insights.
Happy New Year Message (00:01:13)
Chris shares a New Year greeting and hints at personal challenges faced recently.
Discussion of Loss (00:02:29)
Chris reflects on the passing of Kimberly's mother and the impact on their family.
Red Envelope Yellow Envelope Concept (00:03:46)
Importance of planning for unexpected events is emphasized through personal experiences.
The Emotional Toll of Grief (00:06:50)
Chris describes the emotional reactions and support needed during grief.
Organizing Affairs for Loved Ones (00:08:18)
Advice on preparing personal and business affairs to ease burdens on family.
The Stages of Grief (00:10:27)
Chris outlines the stages of grief observed in Kimberly's reactions to loss.
Denial and Anger Stages (00:11:38)
Discussion of denial and anger stages in the grieving process.
Bargaining Stage of Grief (00:13:08)
Explains how bargaining manifests in thoughts of regret and "what if" scenarios.
Depression and Acceptance Stages (00:15:12)
Chris describes the transition between depression and acceptance in the grieving process.
Call to Action for Planning (00:16:28)
Encouragement to have plans in place for end-of-life situations to support loved ones.
Importance of Life Stories (00:17:47)
Chris stresses the need to document loved ones' life stories before it's too late.
Final Thoughts on Grief and Readiness (00:19:00)
Reflection on being spiritually and emotionally prepared for life's uncertainties.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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