Quantcast
Jump to content

Recommended Posts

Posted

I have been a Tech for a very long time, I have noticed that techs of a good caliber are getting less and less, Who or what do we really have to blame for this? Schooling costs, Laziness, Lack of drive? I think all of this has a part in it, but about a year and a half ago I was looking to buy an new Scanner. I talked with and sampled all the top tool dealers products. What I noticed about most of them especially Snap on is that is seems everything links to a website that will help you with your diagnostics, so what are we really paying for the diagnostic equipment or the "support" that comes with it? I think these things are doing our techs a disservice you can not fix the car over the phone or through a website. You need hands on and to know what you are looking at, if you can do that you can fix cars at a much faster pace.

 

Needless to say I went with a much cheaper Scanner that does just great, all I need is a Data Stream, some bidirectional communications, and the ability to write some things to the computer . So why pay all the money ??

Posted

Needless to say I went with a much cheaper Scanner that does just great, all I need is a Data Stream, some bidirectional communications, and the ability to write some things to the computer . So why pay all the money ??

 

This one is a pretty easy answer for me. We use Identifix at our shop, which is (more or less) what the Snap-On scanners have built into them. A lot of older guys laugh at Identifix; however, for me it is all a statistics game, and Identifix helps you win that game. I'll give you an example:

 

Let's say you have a normal car with a lean code come in. You could start old school with it ... smoke the engine, spray some propane around the intake boots, scope the MAF and/or O2 sensors, check the PCV for cracks, etc etc...

 

Or...you could go on Identifix, see that 105 techs replaced the PCV to solve this issue. Statistically, it is probably the PCV causing the issue on this particular vehicle. I'll start my diagnosis there, check out the PCV, and move on.

 

Both methods work ... I just like getting to the issue quicker.

  • Like 1
Posted

 

This one is a pretty easy answer for me. We use Identifix at our shop, which is (more or less) what the Snap-On scanners have built into them. A lot of older guys laugh at Identifix; however, for me it is all a statistics game, and Identifix helps you win that game. I'll give you an example:

 

Let's say you have a normal car with a lean code come in. You could start old school with it ... smoke the engine, spray some propane around the intake boots, scope the MAF and/or O2 sensors, check the PCV for cracks, etc etc...

 

Or...you could go on Identifix, see that 105 techs replaced the PCV to solve this issue. Statistically, it is probably the PCV causing the issue on this particular vehicle. I'll start my diagnosis there, check out the PCV, and move on.

 

Both methods work ... I just like getting to the issue quicker.

I see, but as you pull the code you can easily check the operation of the maf and the o2 , now the rest can easily be checked with a smoker made at a good size vacuum port at the intake and blocking the air induction tube at the air filter.. So that was part of my initial question why are good techs becoming scarce, one of my thoughts were all these identifix type things out there, yes they may point you to the most likely cause but what have you learnt? nothing that is the same as the dyi guy googling and youtubing in my opinion. Like I was saying now a days no body wants to learn how things work lets just look up and see what people have found. It is hard to find techs out there that understand the computer systems, know how they work , know what sensors are used for how they work how the computer process these readings (basically just accessing different charts) and then reacting with actuators. Like I said the real tech now a days is a dying breed sad :unsure:

Posted

I see, but as you pull the code you can easily check the operation of the maf and the o2 , now the rest can easily be checked with a smoker made at a good size vacuum port at the intake and blocking the air induction tube at the air filter.. So that was part of my initial question why are good techs becoming scarce, one of my thoughts were all these identifix type things out there, yes they may point you to the most likely cause but what have you learnt? nothing that is the same as the dyi guy googling and youtubing in my opinion. Like I was saying now a days no body wants to learn how things work lets just look up and see what people have found. It is hard to find techs out there that understand the computer systems, know how they work , know what sensors are used for how they work how the computer process these readings (basically just accessing different charts) and then reacting with actuators. Like I said the real tech now a days is a dying breed sad :unsure:

 

why would you want to do it that way? i disagree with most of what you said. I have seen great techs use identifix etc to form their diagnosis, your stupid not to if you have it available. A good tech knows that information is power and if you can shave of 15 minutes, 20 minutes or whatever off of your diag time then your are an even better tech. Why should a tech waste the time to set up a smoke machine when a production vehicle comes in with a engineering problem. Thats the beauty of production cars, most of them have the same problem.

 

Case in point, the best tech i have ever had was an identifix king. He would pull the code, identifix the problem, verify that problem look for maintenance and move on to the next one all the while our "seasoned" old school guys are wasting their time piddling around with the other stuff. He always ran more hours, INCREASED HIS ACCURACY and increased his productivity way more than the others.

 

Why wouldnt you want EVERY bit of information to help you give a better, more accurate diagnosis is beyond me.

 

Enjoy.

Posted (edited)

Case in point, the best tech i have ever had was an identifix king.. I guess you didn't really understand my question... but anyway I feel sad that your best tech is a indentifix king. What happens if you internet is down for what ever reason for some time, days or even weeks. How are you going to get work done? If they lean on identifix, if it is not there then what? You seem to think it takes a lot of time to do these tests, well it really does not if you know what you are doing. My point exactly why are good techs hard to find. I guess you just answered that. Nobody cares to learn to be a real tech and maybe you are right why should they ? Hey just get on the computer and look for an answer , now if your doctor was to diagnose you the same way I think you would have a problem with it . What if your doctor asked you some questions then got on WEB MD and prescribed you medicine that most doctors found to help the problem? You would be comfortable with that? After all people are production things as well. We all have the same parts and function the same way hmmmmm..

Edited by skm
Posted

its not that we found this guy in the gutter and said, here, log into this website, your a tech now. You should climb up out of the dark ages, i understand you dont like technology and it has made you feel cheated some how but it is a tool same as your wrench, not using it because its a computer that has prior technician experience and knowledge collected on it is just dumb to me.

 

But hey, to each his own, i prefer a collaboration of things for a diagnosis, you want only whats in your head, my monies on the guy that can verify his work.

 

Seeya.

Posted

its not that we found this guy in the gutter and said, here, log into this website, your a tech now. You should climb up out of the dark ages, i understand you dont like technology and it has made you feel cheated some how but it is a tool same as your wrench, not using it because its a computer that has prior technician experience and knowledge collected on it is just dumb to me.

 

But hey, to each his own, i prefer a collaboration of things for a diagnosis, you want only whats in your head, my monies on the guy that can verify his work.

 

Seeya.

Wow sorry if I hit a nerve.. and its not about technology, and I don't live in the dark ages I just believe in knowing what you are working on sir. I did not personally attack you, so please don't attack me, maybe the truth hurts? Maybe if your computers go down you may have a problem? I don't know and am sorry you feel you need to pay lots of money for subscriptions to things so you can fix your cars when your techs should have that knowledge in their heads. My point to of the whole thread " shortage of good techs". relax, take a deep breath, I'm not going to effect your life or your business

 

see ya B)

Posted

you didnt hit a nerve, im not upset, i dont care what you do, i was merely pointing out your level of thinking is flawed. i hope you change that type of thought process when you open a shop or you just might be here asking why your failing ;)

 

have a good one!

Posted (edited)

you didnt hit a nerve, im not upset, i dont care what you do, i was merely pointing out your level of thinking is flawed. i hope you change that type of thought process when you open a shop or you just might be here asking why your failing ;)

 

have a good one!

Thanks, my way of thinking wasn't about running a business it was simply about well trained techs, as I am sure you know from running a business that there are a lot of hacks and parts changers out there. And good techs being hard to find. That is all. I am sure I will do fine if and when I decide to open a shop. Thanks for your input

 

have a good one as well !!

 

p.s I googled your shop saw a picture of it very very nice I defiantly give your props ! ;)

Edited by skm
Posted

If the internet is down and we don't have access to identifix and mitchell, basically trying to diagnose a car without a service manual, we get the internet fixed. I still have about 50 old school 12" thick service manuals, the last time i opened one was 1994. I am glad those days are gone. I've worked at shops where the boss was too cheap to provide any service manuals or information. I quit like every other good tech. No information = no accurate repairing that's just the way it is. I have a manual for my 1963 tractor. Learn by doing is a recipe for mistakes.

 

I understand your thoughts on kids that can't figure it out, but they are actually smarter than us old guys that keep getting a bigger hammer. 😇

  • Like 1
Posted

Thanks, my way of thinking wasn't about running a business it was simply about well trained techs, as I am sure you know from running a business that there are a lot of hacks and parts changers out there. And good techs being hard to find. That is all. I am sure I will do fine if and when I decide to open a shop. Thanks for your input

 

have a good one as well !!

 

p.s I googled your shop saw a picture of it very very nice I defiantly give your props ! ;)

i hear ya, and yes, there are hacks out there and we dont like them and agree good techs are getting harder to find. Im actually not the owner, im the general manager but thanks!

Posted

If the internet is down and we don't have access to identifix and mitchell, basically trying to diagnose a car without a service manual, we get the internet fixed. I still have about 50 old school 12" thick service manuals, the last time i opened one was 1994. I am glad those days are gone. I've worked at shops where the boss was too cheap to provide any service manuals or information. I quit like every other good tech. No information = no accurate repairing that's just the way it is. I have a manual for my 1963 tractor. Learn by doing is a recipe for mistakes.

 

I understand your thoughts on kids that can't figure it out, but they are actually smarter than us old guys that keep getting a bigger hammer.

I hated those old manuals, also had the labor guide in one of those huge books. Agreed we need information. I use shop key pro for wiring diagrams, tsb's, and specs and maybe code setting protocol having information is not what my thread was suppose to be about, you can have all the info in the world and still not be able to fix a sandwich let alone a car. The knowledge needs to be there.

 

have a great day guys

Posted

skm it's an easy question to answer, shops do not pay near well enough and now we have a shortage. I like identifix, mitchell and the other programs to help easily find known issues but IMHO this can hurt shops in 2 ways. First being that the techs get rusty as they are dependent upon others doing the work for them and the second being the owners don't want to pay more because the computer is doing all the work.

 

I'd rather have my guys spend the extra 15 minutes and diag it for themselves to keep them sharp and have others copy their work on identifix. Remember guys, I said I like the programs I just don't like guys getting dependent on them.

  • Like 1
Posted

skm it's an easy question to answer, shops do not pay near well enough and now we have a shortage. I like identifix, mitchell and the other programs to help easily find known issues but IMHO this can hurt shops in 2 ways. First being that the techs get rusty as they are dependent upon others doing the work for them and the second being the owners don't want to pay more because the computer is doing all the work.

 

I'd rather have my guys spend the extra 15 minutes and diag it for themselves to keep them sharp and have others copy their work on identifix. Remember guys, I said I like the programs I just don't like guys getting dependent on them.

pretty much my thoughts exactly. <_<

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By carmcapriotto
      Hunt examines technician cost management within automotive repair shops shop management systems. He explores the issue of inaccurately reported labor costs, which frequently misrepresent the true financial health of the business.
      Hunt discusses the underlying reasons for this discrepancy, and how they calculate technician compensation. The episode talks to various methodologies that can be employed to rectify these inaccuracies, ensuring that shop owners possess a more precise understanding of their financial obligations.
      The objective of this episode is to empower our listener with actionable insights that can lead to improved profitability and operational efficiency in their businesses.
      Takeaways:
      The podcast discusses the critical issue of accurately recording technician costs in shop management systems, which is often miscalculated, leading to significant profit discrepancies. The episode emphasizes the importance of revising technician cost methods to reflect true expenses, thereby enhancing financial transparency and operational efficiency. Listeners are urged to assess their current payroll structures and make necessary adjustments to ensure more precise financial forecasting. Understanding the relationship between productivity and payroll costs is vital for maintaining profitability, with practical strategies provided to achieve this.
      Thanks to our partners, NAPA TRACS and Promotive
      Thanks to our partner, NAPA TRACS
      Did you know that NAPA TRACS has onsite training plus six days a week support?
      It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.
      Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com
      Thanks to our partner, Promotive
      It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
      Visit us Online: www.paarmelis.com
      Email Hunt: [email protected]
      Text Paar Melis @ 301-307-5413
      Download a Copy of My Books Here:
      Wrenches to Write-Offs Your Perfect Shop 
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network In the fifth installment of the "Unstoppable Framework for Auto Shop Owners" series, Maryann Croce, a coach from Small Biz Vantage, shares her expertise on building resilience and effective planning for automotive professionals. Maryann emphasizes the importance of a resilient mindset, proactive planning, and continuous improvement. She offers practical tips, such as creating contingency plans and regularly assessing business processes. Maryann Croce, Small Biz Vantage. Maryann’s previous episodes HERE. Show Notes Watch Full Video Episode Unstoppable Framework for Auto Shop Owners Part 1: Core Values and Vision [RR 997]: https://remarkableresults.biz/remarkable-results-radio-podcast/e997/ Unstoppable Framework for Auto Shop Owners Part 2: Mastering Your Finances [RRR 1004]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1004/ Unstoppable Framework for Auto Shop Owners Part 3: Optimize Processes and Empower Your Team [RR 1012]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1012/ Unstoppable Framework for Auto Shop Owners Part 4: Stay Customer Focused and Flexible [RR 1020]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1020/ Here is the downloadable worksheet link: https://bit.ly/4b0Qvtw Welcome Maryann Croce (00:00:00) Building a Resilient Mindset (00:02:34) Embracing a Growth Mindset (00:04:25) Continuous Improvement (00:11:11) Creating Contingency Plans (00:12:27) Planning for the Unexpected (00:16:33) Daily Practices for Building Resilience (18:32) Creating Daily Habits (19:08) Importance of a Support Network (20:17) Key Lessons from Previous Episodes (22:31) Growth Mindset and Contingency Planning (23:49) Emotional Awareness in Leadership (26:04) Practical Application in Business (27:00) Inclusivity in Learning (28:00) Conclusion of the Series (29:04)
      Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/         Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.
      Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.
      Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      In episode 202 of "The Weekly Blitz," Coach Chris Cotton takes a deep dive into the financial performance of auto repair shops, offering listeners a comprehensive analysis based on insights from the January edition of Ratchet & Wrench magazine. Throughout the episode, Coach Chris emphasizes the critical importance of tracking key performance indicators (KPIs) such as annual revenue, gross profit margins, and net profit margins. These metrics are essential for shop owners who aim to understand and enhance their business's financial health.
      Coach Chris shares compelling survey statistics that reveal significant revenue growth within the auto repair industry over the past 15 years. This growth underscores the dynamic nature of the industry and the opportunities available for shop owners who are proactive in managing their finances. He highlights the necessity for shop owners to focus on improving their financial metrics, as doing so can lead to increased profitability and long-term success.
      In addition to discussing financial performance, the episode also promotes Shop Marketing Pros, a specialized marketing company dedicated to serving auto repair shops. Shop Marketing Pros offers tailored marketing solutions designed to help shop owners attract more customers and build a strong brand presence in their local markets.
      Listeners of this episode will gain valuable insights into the financial aspects of running an auto repair shop and learn strategies to boost their business's performance. Coach Chris's expert advice, combined with the resources provided by Shop Marketing Pros, equips shop owners with the tools they need to thrive in a competitive industry.
      Introduction to the Episode (00:00:08)
      Coach Chris Cotton introduces the podcast and its purpose to supercharge auto repair businesses.
      Overview of Ratchet & Wrench Magazine (00:01:04)
      Discussion on insights from the January edition of Ratchet & Wrench magazine regarding shop performance.
      15-Year Industry Comparison (00:02:15)
      Chris highlights changes in annual revenue and profit margins in the auto repair industry over 15 years.
      Importance of Tracking KPIs (00:03:15)
      Emphasis on the significance of key performance indicators for making informed financial decisions.
      KPI Awareness Among Shop Owners (00:04:20)
      Chris shares his experience teaching shop owners about KPIs, revealing a lack of awareness.
      Current Revenue Statistics (00:05:20)
      Over 50% of surveyed shops now report annual revenues exceeding $1 million, a significant increase from 15 years ago.
      Gross Profit Margin Insights (00:06:18)
      Discussion on gross profit margins, with over 50% of shops reporting margins above 50%.
      Revenue Breakdown of Surveyed Shops (00:07:17)
      Detailed statistics on revenue ranges among surveyed shops, highlighting growth trends.
      Industry Consolidation Factors (00:09:35)
      Analysis of industry consolidation and growth potential as more shops exceed $25 million in revenue.
      Gross Profit Margin Categories (00:10:49)
      Breakdown of gross profit margins among surveyed shops, with insights on profitability levels.
      Net Profit Margin Overview (00:12:59)
      Discussion on net profit margins, noting a concerning percentage of shops not generating profit.
      Encouragement for Improvement (00:14:07)
      Chris encourages shop owners to make small tweaks for improved profitability and performance.
      Tracking and Measuring KPIs (00:16:12)
      Final thoughts on the importance of tracking KPIs and using data to drive business improvements.
      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn’t have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable.
      Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your efforts are paying off.
      If you’re ready to elevate your marketing without the hassle, this conversation will equip you with the insights and tools you need to succeed.
      Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at
      RepairPal.com/shops. 
      Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
      Show Notes with Timestamps
      Introduction to the Episode (00:00:01) The podcast introduces the hosts and sets the stage for discussing marketing tools. Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for auto repair shops. Social Media Planning (00:02:39) Kim emphasizes the need for strategic planning in social media marketing. Meta Business Suite (00:03:32) Discussion on using Meta Business Suite for scheduling posts on Facebook and Instagram. Social Media Scheduling Tools (00:04:11) Kim shares various tools for scheduling social media content, including Plantable and Hootsuite. Canva for Graphics (00:05:14) Introduction to Canva as a user-friendly graphic design tool for non-designers. Accessing the Meta Planner (00:05:39) Instructions on how to access the Meta planner within Facebook's business settings. Facebook Group for Shop Owners (00:06:07) Promotion of the Auto Repair Marketing Mastermind Facebook group for shop owners to share ideas. Tracking Social Media Engagement (00:08:10) Importance of using link shorteners like Bitly to track social media engagement. Link Tree for Instagram (00:09:12) Discussion on using Link Tree to manage multiple links from an Instagram bio. Search Engine Optimization Tools (00:10:21) Brian introduces SEO tools that can simplify the process of optimizing website content. SEMrush Overview (00:10:57)  Detailed look at SEMrush as a comprehensive tool for SEO tasks. Ahrefs for Backlink Audits (00:12:21) Introduction to Ahrefs for managing backlinks in competitive SEO environments. Local SEO Tools (00:13:51)  Discussion on Local Viking and Local Falcon for tracking Google Business Profile rankings.  UVA's Auto Biz IQ (00:14:37) Mention of a specific tool for auto repair shops to analyze local SEO performance. Digital Advertising Planning (00:14:49) Importance of careful planning in digital advertising to avoid unnecessary spending. Using Google Sheets for Ads (00:15:53) Emphasizing organization with spreadsheets for tracking and analyzing digital ads. Keyword Planning for Ads (00:16:59) Discussing the necessity of keyword planning tools for effective ad targeting. Understanding UTM Tracking (00:17:36)   Explaining UTM tracking parameters for detailed insights into marketing performance. Combining UTM with Link Shorteners (00:19:32) Using link shorteners like Bitly to manage long UTM links effectively. RepairPal Introduction (00:21:05) Highlighting RepairPal as a resource for connecting auto repair shops with new customers. Customer Loyalty Apps (00:22:12) Promoting App Fueled for creating custom loyalty apps for auto repair businesses. Video Marketing Tools (00:22:21) Discussing essential video tools for auto repair shops without needing professional help. Simplicity in Video Creation (00:23:15) Encouraging simplicity in video production to avoid overcomplication and promote consistency. Website Tools for Auto Repair Shops (00:27:17)  Recommending Auto Ops as a top scheduling tool for auto repair shops. Website Building Recommendations (00:28:01)  Suggesting Squarespace for easy website building for beginners in auto repair. Importance of Original Photos (00:29:06)  Encouraging the use of original photography for websites instead of stock images. Photography Tips (00:30:13)  Discusses the value of good photography, even with basic tools like cell phones. Email Marketing Tools (00:30:31)  Introduces Constant Contact and Mailchimp for effective email marketing strategies. CRM Capabilities (00:31:15)  Highlights the importance of utilizing built-in email features within CRMs for customer communication. App Fuelled Overview (00:31:17)  Explains App Fuelled as a comprehensive CRM beyond just app creation for auto shops. Monthly Email Strategy (00:32:14)  Encourages sending monthly emails to clients for better engagement and communication. Marketing Insights (00:33:02)  Discusses measuring marketing effectiveness through Meta insights and analytics tools. Google Analytics Overview (00:35:19)  Explains how Google Analytics and Search Console provide website performance insights. Looker Studio Introduction (00:36:15)  Introduces Looker Studio as a free tool for creating KPI dashboards similar to agency analytics. ChatGPT in Marketing (00:37:17)  Covers the potential and risks of using AI tools like ChatGPT for content creation. Follower Counter Gadget (00:39:33)  Describes a fun gadget that tracks social media followers in real-time at physical locations. NFC Tap Technology (00:41:11)  Explains how NFC technology can simplify sharing contact information for auto repair shops. Digital Business Cards (00:43:36)  Promotes using digital business cards for easy sharing of contact information. Podcasting for Auto Shops (00:45:10)  Suggests that auto repair shops consider starting a podcast to connect with their audience. Digital Notebook Discussion (00:45:15)  Kim shares her experience with the Remarkable digital notebook for note-taking and organization. Organizing Notes (00:46:11)  She explains how she uses the notebook for various categories like faith, business, and conference notes. Features of the Remarkable (00:47:06)  Discussion on the features of the Remarkable, including customizable templates and pen options. Podcast Promotion (00:47:58)  Brian promotes episode 57, discussing whether auto repair shops should have their own podcasts. Final Thoughts and Contact (00:48:12)  Kim invites listeners to share tech tools and podcast ideas via email. Community Engagement (00:49:07)  Brian encourages joining their Facebook group, the Auto Repair Marketing Mastermind. Acknowledging Sponsors (00:49:16)  Brian thanks the sponsors, Repair Pal and App Field, for their support of the podcast.
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Lagniappe (Books, Links, Other Podcasts, etc)
      https://shopmarketingpros.com/ep-057-should-your-shop-have-a-podcast/ - Should Your Shop Have a Podcast?
      https://remarkable.com/ - Remarkable Notebook
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      Click to go to the Podcast on Remarkable Results Radio
    • By Changing The Industry
      Episode 202 - A Conversation with Launch Tech's Haresh Gobin On The Future of Diagnostics


  • Our Sponsors



×
×
  • Create New...