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Posted

What out there for a decent shop management system? We are a small 2 bay shop that offers a variety of services to our customers. We currently use identifix as well as quick books to quote and invoice. Looking for a management system that will also integrate with quick books. Thanks in advance!

  • Like 1
Posted

We use Mitchell manager. Its fast and easy to use and has a ton of useful features. It costs about $200 and change a month for the lease which includes the repair and estimator programs, one workstation. Support is excellent. Whatever you choose think carefully because its difficult to switch systems once you get used to one.

  • Like 2
Posted

Alldata and Mitchell are both good but require a monthly payment. Some systems you purchase and do not require additional money a month but you can add modules if you wish for a monthly fee. I currently use TABSAutoBiz, check it out and see what you think. Bay master is another, RO Writer.

Posted

Has anyone had experience with maxxtraxx? I've been looking into the few that people said they were using and came across maxxtraxx. I haven't personally talked to anyone who had used it though.

Posted

I can only make comment about RO Writer and Mitchell. RO Writer was fairly popular with good reviews when I was I was first looking into shop software some years ago. I bought their lite version which was around $4000 at the time. I believe their full op bells and whistles version is around 10k. Great program, its currently still on an older database. I saved some money using it however moving forward as I was growing I needed more features. It came down to if I wanted to spend $4000 to upgrade or look into something newer. I looked into Mitchell as it also integrated with Bolt On Technology (digital inspections) which is the route I wanted to go in. Both have their pros and cons, Mitchell is subscription based so over many years I will be paying more however is much more manageable from a cash flow perspective instead of shelling out $10k at one shot. What I really liked about Mitchell was their revisions tab (sub estimates). RO Writer does not have this function so it gets to be a pain with estimating different estimate combinations. Otherwise both are good programs.

  • Like 2
Posted

My evaluation if what I considered to be good but inexpensive programs were MAxxtracks, TABS, and Baymaster. There were reasons I didn't go with these but I think they could all work depending upon your needs and budget.

I've heard nothing but good things about TABS everywhere I look. I've heard good things about Maxxtraxx as well.

Unfortunately I asked Mike Risich from Bolt On Technology if they had planned to ever integrate with TABS, and he said no.

To me that's pretty much a deal breaker, as Bolt On Tech is 100% part of my future plans.

  • Like 2
Posted

What out there for a decent shop management system? We are a small 2 bay shop that offers a variety of services to our customers. We currently use identifix as well as quick books to quote and invoice. Looking for a management system that will also integrate with quick books. Thanks in advance!

We use Mitchell for our shop management system. It integrates with quickbooks as well. Have used it for 20+ yrs. Does all we need.

  • Like 1
Posted

I think Bolt on Technology is in bed with Mitchell.

 

Yes they have a relationship. I think Mitchell was the first SMS that took an interest with Bolt On and in that is why they have such an integrated relationship. Bolt On does work with other SMS although I can't comment on how well. Say what you want about Mitchell, some of the customer service and processes are really annoying however if you are making money and know what you are doing then you shouldn't have a problem with them. I found that when I wasn't making money I would nitpick at the little things. Mitchell works for me mostly in part due to the features are in line (mostly) with what I need over other SMS. WorldPac catalog integration is pretty big for me as well as a serious digital inspection program. Bolt On is what I use with great success.

  • Like 3
  • 2 weeks later...
Posted

 

My problem with Bolt on Technology is that I had a problem with Mitchell and they did nothing to remedy the situation. My plans are to never, ever spend another dime with Mitchell.

I have baymaster and once set up, integration with QuickBooks is great. Lots of add on features available and after adding many features I'm at $75 a month. Tech support is great and quick.

 

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Posted

My problem with Bolt on Technology is that I had a problem with Mitchell and they did nothing to remedy the situation. My plans are to never, ever spend another dime with Mitchell.

 

Sorry to hear. Bolt On has been good to me. Mitchell can be hit or miss

  • Like 1
Posted

Mitchell will not stand by its mistakes. We had them for about 12 years and decided to get the quickbooks integration. We have a collision and mech shop that have two p&l's into one bank account. They assurd us that it would work. It didnt work. They kept trying and trying and made quickbooks an utter mess. It create duplicate entries of every customer, every vendor in our qb database. Then they said they couldnt fix it. This was about 2 months into it. Then we realized they never refunded us at least for the integration. At that point they would not give it back and said, "your under contract sir" and refused to refund us our money even though they had their own techs notes indicating it was not working.

 

We will never use them again. We can understand mistakes or limitations but to not refund us? They took a customer of 12 years and threw us to the side and didnt even care.

  • Like 1
Posted

We use ccc as well, its only for collision as im sure your aware and it works great with quickbooks as well. Mitchell ultramate is not a management program, we have it to process Progressive insurance and it works pretty good.

Posted

We use ccc as well, its only for collision as im sure your aware and it works great with quickbooks as well. Mitchell ultramate is not a management program, we have it to process Progressive insurance and it works pretty good.

 

Yeah I'm just looking for the collision estimating program... I know the CCC one has all the estimating and management together but of course when I speak to reps from both sides, they bad mouth the other. Do you have the CCC One?

Posted

I work in a dealership and have my own shop. My advice on ALLDATA? LOL, well since we are here to make money.... how does this sound? ALLDATA time for an Alt. in a Escape V6= 3.0, Ford Warranty Time 2.8? huh? BUT Mitchelle = 8.0, nothing for nothing but if you ever done one of these you would choose the 8.0, So why endorse and use a labor guide from a auto parts supermarket?. I use AutoSoft Online for my shop and after learning it. It does everything I need and for $300 on shot fee. I'm a happy camper! Hope this helps

Posted

I have baymaster and once set up, integration with QuickBooks is great. Lots of add on features available and after adding many features I'm at $75 a month. Tech support is great and quick.

 

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Posted

I have been using Baymaster for the past five years and I have been very satisfied. Integration with Identifix and major parts and tire suppliers. Ability to send text message when job is completed or when parts arrive (customers love that feature). Completed invoice looks professional. Customers are able to understand the invoice. Uses CarFax to obtain VIN, make, model, sub-model and engine size just by entering the plate. Support is excellent and they are open to suggestions as to what we need and they make changes accordingly.

Before getting Baymaster I looked at Mitchell and found it too difficult comparing it to Baymaster and to what I had been using. The support was nothing like Baymaster and Mitchell lacked features that I needed. I have used Mitchell for repair information for over 40 years and it has been my experience that the product itself is good but the support falls short. I have sent email message from within the Mitchell site requesting help or a concern with functionality multiple times and they have never responded.

  • Like 1
Posted

I have been using Baymaster for the past five years and I have been very satisfied. Integration with Identifix and major parts and tire suppliers. Ability to send text message when job is completed or when parts arrive (customers love that feature). Completed invoice looks professional. Customers are able to understand the invoice. Uses CarFax to obtain VIN, make, model, sub-model and engine size just by entering the plate. Support is excellent and they are open to suggestions as to what we need and they make changes accordingly.

 

Glad to hear our QuickVIN product integrated into Baymaster has been a big help to your shop!

 

You can find a complete list of shop management systems with CARFAX features built in on our website.

 

Thanks,

Thomas

Posted

If you are a small shop and just want something simple and free to use, I have created a web app that is free to use. It is pretty basic, but with a few powerful features. It is web based so you can use it anywhere on as many devices as you choose. You can email customers sending them estimates, invoices, pictures or other documents. I is a little pet project of mine. There are about 80 shops using it including several that are doing more than 500k a year. Support is limited to when I can get to your email. If you want to check it out go to www.smotgo.com and use the demo credentials. There is also more info at www.smotgoinfo.com. You can also email me if you have questions info@smotgo,com.

 

Scott

  • 3 weeks later...
Posted

I have been watching this topic very close for a few weeks, the more people post the more confused i get. I have been on Quickbooks since mid 90s, My brother has been doing the payables and receivables for 35 years at the store. Business has changed so much and volume has increased to the point that Quickbooks is a paperwork and input nightmare for us, although quickbooks accounting is great, we really are comfortable with quickbooks accounting. We have 1 location but maybe putting in 3 or 4 more locations in next few years. We have decided to reach out and find other options for our shop management software, I really do not use a shop management now, because of me and my brothers knowledge of Quickbooks, integration is a must. I have limited knowledge of all the shop programs, it seems from what i have read and been told is Mitchell "we have had for 18 years" INTEGRATES well with Quickbooks. The new Mitchell guy came buy last week and me and my brother discussed adding Mitchell Manager SE with him, It has really gotten mind boggling for me , out of my comfort range , I am in uncharted waters. I realize no one can tell me which program to purchase. This is my idea ,I think, I want a program that I or one of my writers basically can walk out to car scan vin or tag with camera ,write work order, assign to tech , get diag from tech,he can type in and it comes on our tablets, look up parts and tires ,give estimate , order all items, it puts them on estimate or invoice creates it , it automatically enters it in payables and receivables. We are hand typing that today. Mitchell has offered a 30 day trial, I can bail out with no charge. They do all the setup and integration. I have not made a final decision other than the Mitchell guy did come buy and see me. Ok now it gets really confusing to me, what is Bolt On, I am confused on this, I thought it was in the Manager SE or that SE is the same program . I see where bolt on and Mitchell integrate . That issue has me stuck. Is there another program that works with Mitchell labor and Quickbooks that I should look at. I understand I will be buying some tablets for my techs and SW's. I would rather have a program that does not make me own proprietary computers and cash drawers etc. I have 8 workstations now that I can use . Guys, I understand this is a broad and crazy question, as you can tell I am spending a lot of energy on this , I think this is a major decision in the direction of my shop. Has anyone here been in my situation with Quickbooks and made this changeover, if so could you quickly tell me who you went with , why, do you like it. I have read Mitchell support is not the best. I know it will be challenging for all of us , I have put this off for 3 years. I have got to make a move in this fast changing business. I understand you get what you pay for, I do like the idea of pay as you go with all the updates and changes that will come up weekly. Any input is appreciated. Thanks David

Posted

Does anyone currently use Mitchell Manager SE for their shop management software but use All Data Repair for their labor times/repair information? We are currently using All Data Manage and the program leaves a lot to be desired in terms of a complete automotive repair shop management program. I would like to maybe try Mitchell for shop management but our techs like and are used to All Data Repair for the labor times/repair information. Just wanted to find out if this would make it more difficult to use the shop management software in terms of importing labor times, etc.

Posted

Does anyone currently use Mitchell Manager SE for their shop management software but use All Data Repair for their labor times/repair information? We are currently using All Data Manage and the program leaves a lot to be desired in terms of a complete automotive repair shop management program. I would like to maybe try Mitchell for shop management but our techs like and are used to All Data Repair for the labor times/repair information. Just wanted to find out if this would make it more difficult to use the shop management software in terms of importing labor times, etc.

 

Hey 5 Star,

 

You may want to check out their ALLDATA Manage Online edition - they've been doing lots of work on it recently, including, (cough) adding in myCARFAX shop tools.

 

What's New in Manage Online

 

Thanks,

Thomas

Posted

 

Hey 5 Star,

 

You may want to check out their ALLDATA Manage Online edition - they've been doing lots of work on it recently, including, (cough) adding in myCARFAX shop tools.

 

What's New in Manage Online

 

Thanks,

Thomas

We have the CarFax mechanical history in VAST. Is this what you mean, or does myCarFax have more features?

Posted

We have the CarFax mechanical history in VAST. Is this what you mean, or does myCarFax have more features?

Correct, VAST has integrated both CARFAX QuickVIN and Service History. ALLDATA just last week launched the same features in their Manage Online SMS.

 

Hope you're enjoying the features!

Posted

Correct, VAST has integrated both CARFAX QuickVIN and Service History. ALLDATA just last week launched the same features in their Manage Online SMS.

 

Hope you're enjoying the features!

Got it. Was thinking there were some features we didn't have, but it looks like VAST is solid in this area.

 

Let me tell you, that quick VIN feature is awesome. Being able to pull a VIN from a license plate is so nice. When they demo'd the product to us, we just typed in a license plate number of a car driving by on the street, and sure enough, it grabbed the VIN and completely decoded it. Incredible.

 

Regarding the service history, it's a bit hit or miss. Most dealerships report history to Carfax, so we get that; however, many smaller shops do not, so there are big history gaps in many customer cars.

Posted

Got it. Was thinking there were some features we didn't have, but it looks like VAST is solid in this area.

 

Let me tell you, that quick VIN feature is awesome. Being able to pull a VIN from a license plate is so nice. When they demo'd the product to us, we just typed in a license plate number of a car driving by on the street, and sure enough, it grabbed the VIN and completely decoded it. Incredible.

 

Regarding the service history, it's a bit hit or miss. Most dealerships report history to Carfax, so we get that; however, many smaller shops do not, so there are big history gaps in many customer cars.

Totally understandable. Tell all your friends and we'll get those gaps filled in! We sign up more shops every day!

  • 3 weeks later...
Posted

Winslow, I really think it has to do with each individual needs, I myself have researched this for 2 years almost, I tried NAPA Taxx it did not work for me. Everyone's situation is different. I have just gotten on the Mitchell Program some on here hate it some love it, just like in your business, customer support is the key. My previous Mitchell guy had the job for 25 years, I saw him 2 times in those 25 years. My new guy ,Michael ,is fantastic he actually has a teamed up with a tech guy that works with him on installs and there service to me has been unparalleled so far. I personally think Mitchell is positioning themselves to take over this market with the group being all tied together, Mitchell SE, Pro Demand, Snap On, Napa, they all have a piece of the pie. There integration with Quickbooks was a huge deal with me. The cost I felt was very reasonable. I personally think they have the best bang for the buck, the add on features are so nice, example, a little more money you have a CRM program , if you want to go forward with vin decoding tablets Bolt On Tech is there. It is confusing and almost sounds to good to be true over the years, especially after my wasted time with NAPA Trax, although I really think technology has changed so much in 2 years it is amazing. NAPA trax has probably changed there whole operation also. I will let you no in a few months, we start semi live tommrrw, I had a issue friday called my salesman he had his tech guy and Mitchell tech guy on hone in 3 minutes and the whole problem was some issue's my tech guy had installed on my workstation for security and the dreaded virus , he had really hid it. Getting setup and stated is the toughest, i have basically done most of my training in my house on there You Tube module training. You are on the right track, a lot of these guys have told me and what I have read on this forum, If you want to compete today you must have shop management system unless you want to spend 2 hours before and 2 hours after work entering in your info. I am not associated with Mitchell in any way other than I used Mitchell for estimating for 20 years, I still got shelves of old books LOL. As i said, about 2 months ago, before I was about to hang myself, in my store walks a young sharp looking guy and introduces himself as the Mitchell rep for the area, he says I see you been with us for 20 years , when was the last time you saw the prior rep, I said about 15 years ago, he sorta laughed and said i will be around more, i promise, So I say what about the Mitchell shop management program, and my friend, this guy new ever question I had, I buzz my brother in his office , he comes in and starts asking Michael some integrating Quickbooks questions and the light bulb went off, he sent me a simple short length video of how it works and here we are installed and ready to roll . He also calls me back when I call him. The only thing that worries me a bit is if Michael was to leave. He is so good I am sure others notice and you know how that is. For now, I am with Mitchell, if my guy was to leave I will just cross that bridge when I get there, I am sure a lot of these systems that a lot of guys speak about on this forum are very good right now with me customer service is what I like and my guy has surly demonstrated that , the reason I say that is all the forums I have participated in, all these guys seem top notch and would not recommending stuff that does not work. We are all in the same boat at the end of the day. Have a good one and post more. I am always learning. I just got through with the Elon Block selling tips modules that I am about to spring on my guys at work. I am just keep trying to keep my guys FLAME BURNING.

  • Like 1
Posted

I have read every thread about this subject, and I have searched the internet also. No decisions are pressing so I have time to research.

 

My big question, which is also my deal breaker for any software, is can I track inventory with the SMS? We have a retail store and I need to track the inventory of the store and have the ability to make retail sales. Any suggestions, or any that will absolutely not work? TIA

Posted

I have read every thread about this subject, and I have searched the internet also. No decisions are pressing so I have time to research.

 

My big question, which is also my deal breaker for any software, is can I track inventory with the SMS? We have a retail store and I need to track the inventory of the store and have the ability to make retail sales. Any suggestions, or any that will absolutely not work? TIA

 

Hi PAPShop,

 

From our experience, the shop management systems we recommend for Repair Invoices (Mitchell 1, ShopKey, NAPA TRACS, RO Writer, ALLDATA and some others) can handle inventory tracking but are not really configured to do the quick check out process typically required by the Retail Side, but do offer the ability to create the Counter Sale invoice to accommodate such transactions.

 

Hope this helps.

Posted

 

Hi PAPShop,

 

From our experience, the shop management systems we recommend for Repair Invoices (Mitchell 1, ShopKey, NAPA TRACS, RO Writer, ALLDATA and some others) can handle inventory tracking but are not really configured to do the quick check out process typically required by the Retail Side, but do offer the ability to create the Counter Sale invoice to accommodate such transactions.

 

Hope this helps.

Yes it does.

 

I forgot to say, we currently use QuickBooks Pro, so the check out process is slower that a traditional retail check out. My concern is the thousands of retail parts - that some times are sold bolted on a vehicle and sometimes sold retail. I know, we are unique.

Posted

I have read every thread about this subject, and I have searched the internet also. No decisions are pressing so I have time to research.

 

My big question, which is also my deal breaker for any software, is can I track inventory with the SMS? We have a retail store and I need to track the inventory of the store and have the ability to make retail sales. Any suggestions, or any that will absolutely not work? TIA

Pap, I

I am a tire store also, the inventory and accounting issue were my issue also , I have been on Quickbooks for years, the Mitchell program integrates with Quickbooks. That is the reason I said in my post it was my choice. I, from what I understand, believe you can run inventory on Mitchell but it does not have the accounting side of Quickbooks you would not have the accounting end of it. As I said I will be integrating Quickbooks, I wiill get both.

Posted

Yes it does.

 

I forgot to say, we currently use QuickBooks Pro, so the check out process is slower that a traditional retail check out. My concern is the thousands of retail parts - that some times are sold bolted on a vehicle and sometimes sold retail. I know, we are unique.

If you ever get up north, I'll show you how I use baymaster for my inventory. I'm happy with it and the support. My situation is different also because I stock a lot of ATV parts. About $30k in inventory last I checked. All accounted for in baymaster. I also integrate with QuickBooks and it keeps my inventory up to date on the balance sheet.

 

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  • 2 weeks later...
Posted

I work in a dealership and have my own shop. My advice on ALLDATA? LOL, well since we are here to make money.... how does this sound? ALLDATA time for an Alt. in a Escape V6= 3.0, Ford Warranty Time 2.8? huh? BUT Mitchelle = 8.0, nothing for nothing but if you ever done one of these you would choose the 8.0, So why endorse and use a labor guide from a auto parts supermarket?. I use AutoSoft Online for my shop and after learning it. It does everything I need and for $300 on shot fee. I'm a happy camper! Hope this helps

 

FYI, you can save yourself a whole lot of headaches taking the alternator out from the top between the firewall and engine. The first time (and only, so far) that I did this job, I ran into the same thing with Alldata. I had already quoted the job @ alldata's time, and then went to do it and was like "no way!". So I did a little research and found a youtube of some dude pulling it out of the top. I figured it was worth a shot, and it sure was.

  • 3 months later...
Posted

If you ever get up north, I'll show you how I use baymaster for my inventory. I'm happy with it and the support. My situation is different also because I stock a lot of ATV parts. About $30k in inventory last I checked. All accounted for in baymaster. I also integrate with QuickBooks and it keeps my inventory up to date on the balance sheet.

 

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Revisiting this subject...... again. Do you use Baymaster online? Also, we do progressive billing on our restorations. Does it allow that?

Posted

Baymaster is not internet based if that's what you mean. It's a program on your computer and can be set up with other computers on the local network linked to it. I currently use just one computer, but am about to add two more to the operation. One for the techs and one for the service writer counter. They will all be linked to the main office computer. I'm not sure about progressive billing. I'm able to process down payments on a job and have had as many as 8 payments made on one work order. It's integration with quickbooks enters those payments as a deposit for the customer, and an invoice is only created when the job is completed and paid for. I operate on accrual accounting method, so the only issue I had with it is that it doesn't show as "income" on quickbooks until the invoice is complete. I'm no accountant by any means, but it was different than the way my accounting worked before integrating. I have added and tried many of their add ons, and some worked great while others I didn't find as useful. For me, the phone app was a complete waste of time. Looked great at first, but to many glitches and issues had the techs wasting time figuring it out. The texting option I was sure I'd never use, but most customers like it. You have to figure out which customers are anti-text and just make the phone calls. I don't use it as often as I should, but when I get a no answer, I text. It's worth the $5 a month for me. I've been thinking about trying bolt on's inspection program, but only if it will integrate with baymaster. Will be making some calls to find out soon. Hope that helps.

 

Dave

  • Like 1
Posted

To add another option to the list for you guys/gals to research:

https://myshopassist.com/

 

The guys who created this solution are shop owners themselves and have been known to create custom solutions for clients. They also put on an event in association with EFI University called "Essentials of Operating a Shop Seminar". Might be worth reaching out to them. I haven't used the software myself so I wouldn't have any info to share on it besides having heard about it from some other shop owners.

Posted

To add another option to the list for you guys/gals to research:

https://myshopassist.com/

 

The guys who created this solution are shop owners themselves and have been known to create custom solutions for clients. They also put on an event in association with EFI University called "Essentials of Operating a Shop Seminar". Might be worth reaching out to them. I haven't used the software myself so I wouldn't have any info to share on it besides having heard about it from some other shop owners.

 

They did an 1 1/2 hour seminar at PRI called "Essentials of Operating a Performance Shop". It was packed!! One of the attendees had gone to the full class and he highly recommended it. We did learn quite a bit in the short seminar, and the slides were very informative.

  • Like 1

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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    • By carmcapriotto
      Marketing isn’t just about spending money; it’s about strategy, creativity, and knowing what actually works. That’s exactly what Brian and Kim Walker unpack in this conversation with Doug DeLuca, owner of Boca AutoFix, who built a thriving auto repair shop without ever working as a technician before opening his doors.
      Doug’s IT background gave him an edge, helping him master SEO, content marketing, and social media, all while running his shop. He shares with Brian and Kim how he tracks data, refines his messaging, and attracts the right clients using unconventional but effective methods. From leveraging Facebook groups to pull in college students to secret-shopping a quick-lube competitor for blog content, Doug proves that marketing success comes from being proactive and intentional.
      This conversation tackles why not every shop needs Google Ads, how to structure diagnostic fees without scaring off clients, and the importance of community involvement. Doug’s hands-on, data-driven approach to marketing offers real insights for shop owners looking to take control of their marketing and maximize results.
      Brian, Kim, and Doug break it all down, giving shop owners a blueprint for smarter, more effective marketing.
      Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at
      RepairPal.com/shops.
      Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.
      How To Get In Touch With The Guest
      Doug DeLucca’s Facebook account 
      [email protected]
      BOCA Auto Fix - (561) 826-8834
      Lagniappe (Books, Links, Other Podcasts, etc)
      ASTA
      They Ask You Answer
      They Ask You Answer Podcast Episode 093
      Which is the right fit for you? A quick lube or an independent auto repair shop?
      Google Local Service Ads
      Show Notes with Timestamps
      Introduction to the Podcast (00:00:01)  The podcast begins with a welcome message from the host, Brian Walker. Guest Introduction (00:00:10)  Brian introduces co-host Kim and guest Doug DeLuca, owner of Boca Auto Fix. Overview of Boca Auto Fix (00:00:51)  Doug shares details about his auto repair shop, including its location and age. Hiring an Apprentice (00:01:09)  Doug discusses the recent hiring of an apprentice and the journey leading to this decision. Challenges in Hiring (00:02:13)  The speakers reflect on the difficulties shop owners face in finding and hiring young talent. Marketing Journey Begins (00:03:02)  Discussion shifts to Doug's initial marketing efforts and his involvement in content creation. Background in Technology (00:04:07)  Doug explains his previous technology background and how it influenced his approach to marketing. Learning SEO and Marketing (00:04:45)  Doug describes his self-taught journey in SEO and digital marketing after opening his shop. Realizing Marketing Needs (00:06:14)  Doug reflects on his initial assumptions about marketing and the reality of attracting customers. Understanding SEO Basics (00:08:09)  Doug shares his insights on SEO and the learning process involved in mastering it. Frameworks in Marketing (00:10:25)  The conversation explores the use of frameworks in both auto repair and marketing strategies. Adopting "They Ask, You Answer" (00:11:23)  Doug discusses his experience with the "They Ask, You Answer" philosophy in content creation. Writing Blogs for Customer Engagement (00:12:21)  Doug explains how he uses customer inquiries to create relevant blog content for his shop. Experience at a Quick Lube (00:13:29)  Doug shares his firsthand experience at a quick lube to highlight differences in service quality. Experience Comparison (00:14:06) Doug shares his experience of visiting a competitor's shop to understand customer perception and service quality. Proactive Client Advocacy (00:14:57) The team discusses the importance of guiding potential clients to the right service provider based on their needs. Sponsorship and Marketing Tools (00:16:13) Brian introduces RepairPal, highlighting its benefits for attracting new customers and building trust. Customer Loyalty Apps (00:17:51) Brian discusses the advantages of using App Fueled to create customer loyalty programs for auto repair shops. Incognito Visits (00:18:20) Doug talks about visiting a competitor's shop incognito to gain insights without revealing their identity. Collaboration Over Competition (00:19:09) The speakers explore the idea of referring customers to other shops and building relationships in the industry. Challenging Competition Norms (00:20:20) Brian reflects on inviting competitors to the podcast, emphasizing collaboration over traditional competition. Marketing Involvement (00:22:42) Doug explains the ad hoc nature of their marketing efforts and the role of social media in their strategy. Community Involvement (00:27:41) Doug shares their family's volunteer work and how it integrates with their business's social media presence. Engaging the College Market (00:28:51) Doug discusses how 30% of his clients are college students and their marketing strategies. Collaborating with Local Professors (00:31:18) Doug shares his experience working with a marketing professor for student analysis of his business. Challenges of Seasonal Demand (00:32:24) Discussion on the impact of seasonal changes on business demand and local marketing efforts. Starting with Marketing (00:34:02) Doug advises new shop owners to listen to podcasts and conduct online research for marketing. SEO as a Long-Term Strategy (00:35:08) Doug explains the importance of SEO and its long-term benefits for business growth. Understanding Competition (00:36:44) Doug emphasizes the need to analyze competition and not assume marketing strategies will work universally. The Importance of Data (00:39:08) Doug highlights the role of data in assessing marketing effectiveness and making informed decisions. Nuances of Market Dynamics (00:41:14) Discussion on how geographical and seasonal factors affect marketing strategies in auto repair. Client Avatar and Marketing Alignment (00:42:13) Doug explains the significance of understanding the ideal customer for effective marketing strategies.  Overcoming Diagnostic Fee Challenges (00:43:09) Discussion on how Doug has adjusted his approach to diagnostic fees to improve customer conversion. The Importance of Evaluation Fees (00:43:40) Discussion on the role of evaluation fees and their impact on shop maturity. Improving Customer Communication (00:44:09)  Insights on enhancing customer explanations regarding services and processes. Coaching and Competitive Analysis (00:45:03)  How coaching helped refine service policies and improve customer relations. Content Creation and Marketing Strategy (00:46:32)  The significance of creating content for customer engagement and marketing. Duck Duck Jeep Initiative (00:47:05)  Fun marketing strategy involving ducks to engage with the local Jeep community. Value of Customer Feedback (00:48:46)  Importance of understanding customer inquiries and improving service based on feedback. Contact Information for Doug DeLuca (00:49:29)   Doug shares how listeners can reach him for further inquiries.
      How To Get In Touch
      Join The Auto Repair Marketing Mastermind Group on Facebook
      Meet The Pros
      Follow SMP on Facebook
      Follow SMP on Instagram
      Get The Ultimate Guide to Auto Repair Shop Marketing Book
      Email Us Podcast Questions or Topics 
      Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio


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