Quantcast
Jump to content

Recommended Posts

Posted

As the title says, I will be turning 50 in the next few years, and I am now in doubt that I want to stay in this business.

 

Don't get me wrong, I really enjoy running the business and helping ppl. But I feel burn out.

 

I have a few properties and other things that will help me "retire", but I have not seen anything that fires me up into the next stage in life.

 

Anyone else have experienced anything like it?

Posted

I now have 2 shops and buying more. I own the properties. I manage from the outside. I hire great people, I pay the deserving people well and get rid of the rest. There is alot of incompetence in this business that will make your life harder. Burn out in my opinion is typically overwhelm, and overwhelm is incompetence in one or more areas of the business or in life. I'm considered "retired" by many because I spend my days having fun, traveling taking classes and "living the good life". If it's a strong business and is productive it would be in your best interest to fill all aspects of the business with competent people and watch the income flow in and then sit back comfortably and enjoy your life. I pop in the shops once in a while but my numbers are the true indicator of success not my opinions. I cannot ever see selling a money making machine to put a lump sum in the bank and watch it dwindle.

  • Like 2
Posted

I feel your pain. I turn 40 next year and after a terrible year both in my business and in my personal life I have had a lot of the same thoughts. The sad part is I owe too much money and don't have much choice :( So off to work I go and hope that I can make enough money to keep the bills paid.

Posted
  On 7/2/2015 at 1:41 PM, CARMandP said:

I feel your pain. I turn 40 next year and after a terrible year both in my business and in my personal life I have had a lot of the same thoughts. The sad part is I owe too much money and don't have much choice :( So off to work I go and hope that I can make enough money to keep the bills paid.

"Hope" is not a survival action in business and in life. You wouldn't want to let go of a cars steering wheel and "hope" it stays on the road, at any speed. You need to drive success home. Change the way you operate if it is not a successful operating basis. I can tell you having more debt than you can comfortably handle is demoralizing but it can be handled. It takes willingness and ability, studying, learning, applying data and adjusting accordingly to get back on track. At this point I have bailed out a few businesses from the brink of hopelessness and they have the same mentality in common. Life's hard, bad luck, victim of circumstances, so on and so forth, truth is, something can be done about it, and you have to CAUSE the improvements.
  • Like 2
Posted
  On 7/1/2015 at 6:14 PM, andresauto said:

. Burn out in my opinion is typically overwhelm, and overwhelm is incompetence in one or more areas of the business or in life.

I haven't had anyone imply I was incompetent in a long time. You made me laugh, thanks for that.

 

I notice you didn't mentioned your age, but nevertheless, good for you and your success. As for me burned out, I meant, this industry does not hold the wonderment it had for me as when I started.

 

Anyhow, thanks for your opinion.

Posted
  On 7/2/2015 at 2:25 AM, xrac said:

You are approaching a midlife crisis type place and despite what some people say I think these experiences are real.

I think you may be right, although I am still in love with the missus and don't forsee changing her anytime soon, unless she has different plans....

Posted
  On 7/2/2015 at 1:41 PM, CARMandP said:

I feel your pain. I turn 40 next year and after a terrible year both in my business and in my personal life I have had a lot of the same thoughts. The sad part is I owe too much money and don't have much choice :( So off to work I go and hope that I can make enough money to keep the bills paid.

 

Make a plan, and use metrics to pay off your debt. At least that's what has helped me in the past.

Posted
  On 7/2/2015 at 9:55 PM, HarrytheCarGeek said:

I think you may be right, although I am still in love with the missus and don't forsee changing her anytime soon, unless she has different plans....

My missus forced the change.....wasn't much option for me. Kinda hard to function for most of last year....So I had my midlife woman crisis allowed. LOL

Posted

I guess I should "chime in" with my thoughts. Since I'm well over 50 and have owned and operated a shop for over 3 decades. Burn out is the major thing most people think of when getting to that point that they want a change. Me, it's not really burn out as you may think. It's more than that. I've found a niche where I can put my energy into... and that's the teaching and writing aspects. Even though my shop is still as busy as it has always been I'm not there as often do to my traveling. And, I'm enjoying myself more than I ever have when running a full crew at the shop.

 

Incompetence is rampant in this business. From shop owners to technicians. What/where does this incompetence come from??? Lack of training mostly. You want to avoid burn out....know as much as you can. Anything to make the job easier, that also includes customer relation knowledge. As I've said before, "If I knew what I know now back when I started would I have done it again?" The answer is YES....but better!

 

My goal these days is to entertain and inform other shop owners and technicians what it's really like out there in the world of professional automotive repair, at the same time find a solution to the incompetence in our industry. I would personally like to see those "guys" never to be allowed to open the hood of a car or ever go into business dealing with paying customers.

 

On the other hand, everybody will have a period of burn out no matter what the profession. The thing to keep in mind is, "What are you good at? What is your passion? What do you enjoy doing?" Money is important, but piece of mind is priceless.

  • Like 3
Posted
  On 7/4/2015 at 2:18 AM, xrac said:

. I am very lucky because she is still one good looking lady.

Congrats Frank! Oh, and to the wife too! I guess she's not burned out having to deal with ya for all those years. LOL Congrats again!

  • 4 weeks later...
Posted (edited)

I turned 40 last year, no Harley or corvette yet. I did buy myself a mid life present - a 1982 ski nautique water ski boat. I don't live near a lake, I don't water ski. I don't even like boating that much. But it was a fuck it I can do what I want moment. Lol I sold it but it was better for me long term than a Harley and a mistress. For the record I'm on my 2nd set of tools, I sold everything and started an internet company and a farm when I burnt out a while back.

 

I thought I hated fixing cars, I thought I hated the general public, what I found out was I actually hated the stockholders pressuring the board to use me as a cash machine.

 

I hope in 10 years I'll be checking my shops #'s and posting from a villa on the Adriatic sea. Time will tell.

Edited by alfredauto
Posted
  On 7/30/2015 at 2:20 AM, alfredauto said:

I turned 40 last year, no Harley or corvette yet. I did buy myself a mid life present - a 1982 ski nautique water ski boat. I don't live near a lake, I don't water ski. I don't even like boating that much. But it was a fuck it I can do what I want moment. Lol I sold it but it was better for me long term than a Harley and a mistress. For the record I'm on my 2nd set of tools, I sold everything and started an internet company and a farm when I burnt out a while back.

 

I thought I hated fixing cars, I thought I hated the general public, what I found out was I actually hated the stockholders pressuring the board to use me as a cash machine.

 

I hope in 10 years I'll be checking my shops #'s and posting from a villa on the Adriatic sea. Time will tell.

Dude, corvette is a young man's car now... All of my friends say I just hit my midlife crisis because I Bought a 2008 z06 vett and a 2011 CTS-V this year.

Posted

LOL I hit my "mid life crisis" last year at 34. The 7 days/week 14hours a day and putting out more fires than the NYFD just got to me. I wanted to see my children grow up(4, 2 and 6 months) so I made the change. I bought a Viper then ended up getting into another business and now I'm back to auto repair...

 

 

post-1194-0-88811900-1438261951_thumb.jpg

Posted
  On 7/1/2015 at 6:14 PM, andresauto said:

I now have 2 shops and buying more. I own the properties. I manage from the outside. I hire great people, I pay the deserving people well and get rid of the rest. There is alot of incompetence in this business that will make your life harder. Burn out in my opinion is typically overwhelm, and overwhelm is incompetence in one or more areas of the business or in life. I'm considered "retired" by many because I spend my days having fun, traveling taking classes and "living the good life". If it's a strong business and is productive it would be in your best interest to fill all aspects of the business with competent people and watch the income flow in and then sit back comfortably and enjoy your life. I pop in the shops once in a while but my numbers are the true indicator of success not my opinions. I cannot ever see selling a money making machine to put a lump sum in the bank and watch it dwindle.

 

 

sounds great I wish I could afford to do the same in the city. Properly costs are horrendous here.

Posted
  On 7/30/2015 at 2:21 PM, xrac said:

You were smart to quit when you did. Now you have a chance to build a business the way you want it to be. Too many guys who know how to fix cars wind up burnt out because they don't know how to structure the business, set pricing, say no, etc. I got a direct mail postcard from a guy yesterday offering a $34.95 full synthetic oil change and $15.95 regular oil change, ac special including freon for $44.95 and other low ball prices. Too many do that and work 70 hours a week and make no money. People who are looking for bargains tend to be the customers you don't want.

 

Agreed. I found it amazing that when you set high standards how many people flock to it. Oil is a good example, I will not put garbage $1 oil in your vehicle. My cheap oil change is between $40 and $50 period. I decided if you don't want to take care of the 2nd most expensive thing you own, the one that gets you and your family to where you are going safely and relaibly, I don't want you as a customer. It's a fantastic way to weed out the want-something-for-nothings&won't-be-satisfied-no-matter-what-you-do's :).

 

 

  On 7/30/2015 at 2:57 PM, mspecperformance said:

 

 

sounds great I wish I could afford to do the same in the city. Properly costs are horrendous here.

 

I can't even imagine what they are in NY, you have my sympathy.

Posted

In the next few years I will be looking to purchase a building for my shop however for the money I will be investing into that I could probably have 2-4 locations if I lived in a different area around the country.

Posted
  On 7/30/2015 at 7:56 PM, mspecperformance said:

In the next few years I will be looking to purchase a building for my shop however for the money I will be investing into that I could probably have 2-4 locations if I lived in a different area around the country.

I hear you there Construction land and heat are ridiculous where we live.

Posted

Be careful in areas with cheap real estate. I live in one of the cheapest places in the us to buy property. Here in the southern tier of NY the taxes are high, the heating bills are higher, but the real killer is the lack of motivated talented people to fill positions. The brightest kids move away, they are crazy not to. Just Google commercial real estate in say Elmira, NY, it's at giveaway prices.

  • 3 months later...
Posted
  On 7/1/2015 at 6:14 PM, andresauto said:

I now have 2 shops and buying more. I own the properties. I manage from the outside. I hire great people, I pay the deserving people well and get rid of the rest. There is alot of incompetence in this business that will make your life harder. Burn out in my opinion is typically overwhelm, and overwhelm is incompetence in one or more areas of the business or in life. I'm considered "retired" by many because I spend my days having fun, traveling taking classes and "living the good life". If it's a strong business and is productive it would be in your best interest to fill all aspects of the business with competent people and watch the income flow in and then sit back comfortably and enjoy your life. I pop in the shops once in a while but my numbers are the true indicator of success not my opinions. I cannot ever see selling a money making machine to put a lump sum in the bank and watch it dwindle.

That is a great post man, and you serve as inspiration. My goal is to build my shop up to the point where I can step back and feel confident the individuals I have in place will represent my name, and work ethic with the same passion and love I dedicate to this industry. That way I can focus on taking that income and putting it to work.

 

I must admit though, I don't know how I feel about running a shop(s) well into my 50's. This industry is too fast paced and cutthroat, and I would much rather sell off at that point, take that money, and put it to work in something less hectic. Then again, I'm not in your shoes, and cannot really speak on that experience, because I haven't experienced it yet.

 

And yes, money in the bank is worthless. You need to put it to work.

Posted

 

 

  On 11/4/2015 at 11:47 PM, LynxStarAuto said:

That is a great post man, and you serve as inspiration. My goal is to build my shop up to the point where I can step back and feel confident the individuals I have in place will represent my name, and work ethic with the same passion and love I dedicate to this industry. That way I can focus on taking that income and putting it to work.

 

I must admit though, I don't know how I feel about running a shop(s) well into my 50's. This industry is too fast paced and cutthroat, and I would much rather sell off at that point, take that money, and put it to work in something less hectic. Then again, I'm not in your shoes, and cannot really speak on that experience, because I haven't experienced it yet.

 

And yes, money in the bank is worthless. You need to put it to work.

Thank you! The key to growth and building a great shop is to persevere through human disappointment. Whether its employees or customers or wife and kids, realizing that no human being is perfect and many will disappoint you, will allow you to breathe without losing confidence in humanity. You must always believe there is someone out there that can do "your" job for you as good or better than you or else you will be stuck in a certain job post forever.

 

As for running a shop in your 50's, that's a matter of establishing what running a shop looks like to you. Running a shop to me is looking at statistics and seeing what's prospering and what's floundering. Who's doing their job and who's wasting shop time. All that, can be monitored through statistics and accountability and then handle or terminate accordingly. It's a revolving door of confidence and disappointment. But if the door gets stuck, you get trapped. And many give up to their disappointment.

 

In order to step back successfully you must know your business inside and out and keep statistics on any and all products and sub-products necessary to creating and running a great business.

If it's essential to the running and functioning of the business someone must be held accountable for that product and sub-product through statistics. Whether it's runs to the dumpster or closing appointments, it's kept statistic insures its continuance and improvements or monitors it's negligence and demise.

 

I'm 37 years old. People think I'm lucky. I just think I do things intelligently so things work out for me. Do not rely on luck, embrace your intelligence and what makes real sense to make real profits in the real world.

 

-Andre

  • Like 1
Posted

Andre, all of your posts on this forum, including this one, remind me of what
Michael Gerber, author of the book, The E-Myth says, which is:
"The system runs the business. The people run the system. It transforms
a business into a machine."


This is an image I have on my computer monitor, as a screensaver. It's a
constant reminder and helps me stay focused when I'm working with clients
(and even as I evaluate how to run my own business more effectively).

 

If you click on the image, you'll see it a bit better.

post-1866-0-85018900-1446817655_thumb.jpg

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By carmcapriotto
      Thanks to our partners, NAPA TRACS and Promotive
      April 15th is behind us — but your tax strategy shouldn’t stop there. In this episode, Hunt Demarest, CPA at Paar Melis, shares exactly what auto repair shop owners need to be doing based on how their tax season wrapped up. Whether you filed early, waited until the last minute, or punted with an extension, Hunt helps you take the right steps now to avoid penalties, reduce next year’s bill, and keep your shop’s finances dialed in.
       In this episode, you’ll learn:
      Why filing an extension isn’t always a problem — but failing to plan ahead is The costly myth about tax extensions that trips up even seasoned shop owners What to do now if you owed a big tax bill or got a refund The IRS’s rules on estimated taxes and why ignoring them leads to penalties Smart financial habits every shop owner should adopt after tax season ends
      Did you know that NAPA TRACS has onsite training plus six days a week support?
      It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.
      Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com
      Thanks to our partner, Promotive
      It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
      Visit us Online: www.paarmelis.com
      Email Hunt: podcast@paarmelis.com
      Text Paar Melis @ 301-307-5413
      Download a Copy of My Books Here:
      Wrenches to Write-Offs Your Perfect Shop 
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By Changing The Industry
      Bonus Episode - Creating Chaos Through Impulsive Business Decisions With Tannar and Kassiady Markham
    • By carmcapriotto
      Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Mauro Stara from 6packceo.com shares powerful strategies for staying strong, sharp, and energized as a business owner. He breaks down common myths about health and highlights the importance of a personalized approach to well-being. Key areas of focus include the essential roles of sleep, nutrition, and stress management in promoting longevity and a high-quality life.
      Mauro offers practical tips for optimizing sleep by aligning with your circadian rhythm, managing light exposure, timing meals strategically, and maintaining proper electrolyte balance. He encourages listeners to treat their health like they would their car, prioritizing regular care and attention to ensure a longer, more energized life.
      Show Notes Watch Full Video Episode The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/ Overview of Dr. Jessica Kriegel (00:00:00) Three-Step Change Equation (00:02:47) Accountability in Business (00:03:31) Results Pyramid Explanation (00:04:11) Beliefs and Experiences (00:05:09) Defining Workplace Culture (00:06:50) Hospital Story for Illustration (00:12:02) Transformative Change Through Storytelling (00:14:09) Culture of Caring (00:15:09) Storytelling in Meetings (00:15:58) Generational Dynamics (00:17:51) Technology Adoption Across Generations (00:20:37) Connecting with Dr. Kriegel (00:22:23)
      Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/         Click to go to the Podcast on Remarkable Results Radio
    • By Changing The Industry
      Episode 213 - Navigating The Family Business With Joseph Schindler
    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 


      Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn 


      In this episode of "The Weekly Blitz," host Chris Cotton is joined by special guests Caroline Legrone and Kim Walker from Shop Marketing Pros to delve into the critical necessity of having a robust marketing plan for auto repair shops. The discussion centers around the pivotal role that a well-structured marketing strategy plays in the success and sustainability of these businesses.
      Chris, Caroline, and Kim explore the multifaceted aspects of marketing planning, emphasizing the importance of leveraging historical data to gain insights into the business's performance over time. By analyzing this data, shop owners can pinpoint slow periods and develop proactive marketing strategies that align with local events and seasonal trends, thereby optimizing their outreach efforts.
      Caroline Legrone underscores the significance of understanding past performance metrics, which can provide invaluable information for future planning. She explains how historical data can reveal patterns and trends that are crucial for making informed marketing decisions. This approach not only helps in identifying potential challenges but also in capitalizing on opportunities that may arise.
      Kim Walker, on the other hand, offers practical insights into the creation of a comprehensive marketing calendar. She shares her expertise on how to systematically plan marketing activities throughout the year, ensuring that the shop remains visible and engaged with the community. Kim's advice includes tips on scheduling promotions, aligning campaigns with local happenings, and maintaining a consistent presence across various marketing channels.
      Throughout the episode, the conversation is geared towards empowering shop owners to take control of their marketing efforts. By doing so, they can ensure sustained growth and foster stronger community engagement, even during traditionally slow periods. The episode serves as a call to action for auto repair shop owners to prioritize their marketing strategies, highlighting the long-term benefits of a well-executed plan.


      Introduction and Importance of Marketing (00:00:09)
      Chris Cotton introduces the episode and emphasizes the need for a marketing plan in auto repair businesses.
      Guest Introductions (00:01:11)
      Chris welcomes Caroline Legrone and Kim Walker from Shop Marketing Pros to the podcast.
      Discussion on Car Count Issues (00:01:48)
      Chris expresses concern over shop owners complaining about low car counts and the lack of planning.
      Identifying Seasonal Trends (00:02:32)
      Kim discusses common excuses for slow periods and the importance of recognizing seasonal trends.
      Understanding the Marketing Calendar (00:04:23)
      Caroline explains the significance of analyzing past performance to create an effective marketing calendar.
      Proactive Marketing Strategies (00:06:11)
      Kim shares insights on developing marketing plans based on historical data and identifying slow periods.
      Creative Marketing Solutions (00:07:25)
      Kim describes a unique marketing strategy developed around the local state fair to attract customers.
      Importance of Planning Ahead (00:09:27)
      Kim emphasizes the necessity of proactive planning rather than reacting to slow days.
      Timing for Event Promotions (00:12:30)
      Discussion on how far in advance to plan marketing strategies for events like the state fair.
      Community Calendar Considerations (00:14:09)
      Caroline advises checking community calendars to align marketing efforts with local events.
      Adjusting Marketing Budgets (00:16:19)
      Kim discusses the importance of reallocating marketing budgets based on seasonal trends.
      Applicability to Different Locations (00:16:27)
      Chris challenges the notion that marketing strategies are only relevant to local events, encouraging broader application.
      Yearly Planning for Marketing (00:17:09)
      Caroline stresses the importance of yearly planning for marketing strategies, even if starting late.
      Setting Holiday Schedules (00:18:49)
      Chris shares his approach to planning marketing around holiday closures as a starting point for the year.
      Here are the extracted timestamps and their corresponding titles from the podcast episode transcription segment:
      Importance of Planning (00:19:14)
      Chris emphasizes the need for shop owners to have a structured marketing plan.
      Blocking Time for Planning (00:19:40)
      Kim advises shop owners to set aside undistracted time in October for planning.
      Using a Big Calendar (00:20:17)
      Kim suggests using a large calendar to visualize important dates and events affecting marketing.
      Analyzing Performance Data (00:22:25)
      Kim discusses breaking down historical data to identify busy and slow times for better planning.
      Setting Realistic Goals (00:24:20)
      Caroline stresses the importance of setting achievable marketing goals based on past performance.
      Understanding Marketing Budgets (00:26:17)
      Kim explains how to determine an appropriate marketing budget based on desired growth.
      Plan with the Pros Conference (00:28:49)
      Caroline introduces the "Plan with the Pros" event aimed at helping shop owners create marketing plans.
      Event Success and Expansion (00:31:01)
      Kim shares the success of last year's event and plans for expanding this year's attendance.
      Facebook Group for Marketing Support (00:33:15)
      Caroline details the Auto Repair Marketing Mastermind group for shop owners to connect and share insights.
      Final Thoughts on Marketing (00:37:02)
      Caroline encourages shop owners to create marketing calendars and utilize available resources for success.
      Do It Scared (00:37:51)
      Encouragement to start marketing despite fears of making mistakes or not knowing how to begin.
      Getting Started (00:38:11)
      Emphasis on taking action; "done is better than perfect" and scheduling time away from the shop.
      Perspective on Fear (00:38:22)
      Discussion on the urgency of creating a marketing calendar to avoid business decline.
      Final Thoughts and Thanks (00:38:41)
      Closing remarks and encouragement to utilize marketing pros for effective growth strategies.
      Sponsorship Shout-Out (00:39:11)
      Promotion of Shop Marketing Pros as the recommended marketing partner for auto repair businesses.
      Closing Remarks (00:39:11)
      Encouragement to maintain a positive mindset and a farewell from Coach Chris Cotton.


      To listen to more episodes, make sure and go over to iTunes and or Spotify.
      Don't forget to rate and review us!


      Connect with Chris:
      AutoFix-Auto Shop Coaching
      www.autoshopcoaching.com
      www.aftermarketradionetwork.com
      940-400-1008
      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
      YouTube: https://bit.ly/3ClX0ae
      Email Chris: chris@autofixsos.com


      The Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio


  • Our Sponsors



×
×
  • Create New...