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Pulling the plug on an old car

We’ve all had those cars in our shop that would be better off resting at the nearest salvage yard. You know the ones with countless problems, none of which are cheap to repair. But, it’s an old regular customer who can’t afford much more than a Band-aide on the old ditch dodger, and you feel more family than mechanic, so you do your best to keep the old thing running.

 

But, there comes a time when no matter how much bailing wire or duct tape you’ve got, ya just can’t hold the old car together anymore. That’s when you’ve got to break the news to them. Most of the time, they understand. Sometimes it only makes sense when you bring the shovel and shotgun along when you explain their car’s demise.

The latest was a well-worn ‘85 van that has seen more than its fair share of soccer games and trips to the relatives. I don’t think the salvage value for the old car was much more than what it could bring on the weight scale. It had more than a few problems, and yes it would take a spell now and then and not start, but it always seemed to keep from completely falling apart.

 

It didn’t actually leak oil; it sort of oozed it out here and there. The coolant more or less stayed put, but ya did have to keep your eye on it. The brakes, well, they were OK, and the master cylinder was getting a bit soft and due for replacement. The fuel pump whined awfully loud, but the pressure held up. The starter was caked in layers of grease and grime, and I was certain it wasn’t going to last much longer. The driver’s door sagged and creaked as you opened it. The passenger door, well, that one took a mighty yank to get it to unlatch. Then, it would make a loud popping sound as the door edge grazed by the mangled front fender. I think the lights worked fine, and it didn’t have any service lights on, but all in all… it was a mess.

Of course, all of it could be fixed, but as the miles and age kept adding up little by little more things were going wrong. Now, it’s the motor mounts that have detreated, leaving the engine flopping around like a fish out of water. The air conditioner lines have been compromised, the power steering hoses are leaking, and the electrical connections are all getting pulled apart. And, now… the exhaust manifolds are leaking. I think it’s time, time to give this poor old car its last rites.

I headed up to the waiting room to console my old friend about his decrepit car. We’ve worked together for many years on this old heap. The intention was always just to make it last one more month. Those months were years ago. I sat down to give him the news.

“Well, partner, I think we’ve got enough assorted problems with the old ride that it’s time to either put some money into it or pull the plug. Or, dig a hole out back and place a shot behind the left headlight,” I told him.

He laughed and said, “I’ve been waiting for you to tell me that for years.”

And here I thought all this time I was saving this guy’s car from the crusher because he didn’t want to buy a new car. When in fact, he did like his old car but, he liked coming to the shop even more. His biggest thrill for the afternoon was watching and listening to all the antics going on at the repair shop. Seems I’ve been this old guy’s entertainment for quite some time. I never knew going to the repair shop was like a vaudeville act for this guy. Apparently so.

No wonder he would sit for a few hours after his car was repaired. I thought he was just using the lobby as a temporary office, which I didn’t mind at all. He wasn’t one of those who was constantly interrupting the flow of the day with a question or two, but he always had a “Hello, how are ya” if you walked by. I guess listening in on the antics of the techs talking technical stuff, writing up tickets, taking phone calls, and all must be some kind of entertainment for somebody out there, and the somebody, was this guy.

It was his way of getting out of the house and mingling with the world. I’m sure he probably kept a running conversation with his favorite checkout lady at the grocery store, too. I’ll bet he even enjoyed having solicitors call him, and I’ll bet they were the ones who had a hard time getting him off the phone… not the other way around.

As with most of these jobs, and fellas like this, they eventually have to buy a new car. He doesn’t come around as often, except for an occasional oil change or new wiper blades. These days he doesn’t drive as much anyway. So, even his frequent trips have become few and far between. However, when he does come by there’s always a new story he wants to tell me about. Once in a while he comes in asking for a complete coolant flush or something like that when we just did one a few months ago. I suppose he’s getting either a bit forgetful in his old age, or he’s just looking for a way to hang around the shop a bit longer.

So, even though it was time to pull the plug on the old car, the old guy still shows up from time to time. Sometimes it’s for a sound he heard, or a vibration he felt, or one of those, “Just check it over for me” kind of afternoons.

 

 

You know, I think I’ve figured it out, it’s not so much the car that needs attention, it’s the customer. He just wants a bit of conversation and a little company. And, as long as I’m able to keep the doors open, I’m not pulling the plug on the comradery between myself and my customers. Cars only last so long, friendships last forever.


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  • Like 2
Posted

My wife really liked this story. She remembers the guy I was referring to. Although, it's more or less a cornucopia of different people over the years.

 

She remembers "her" guy because it was our first anniversary, I was super busy, running 12 hours a day back then and didn't have time to get her flowers. The "her" guy brought flowers and told me to give them to her. Only problem was... she was standing right there the whole time.

 

FYI.... I haven't forgotten since.

  • Like 2
Posted

Does anyone cut off vehicles older than certain year? We recently towed a car to a dealer for another shop. The service writer came outside and looked at the car before the driver could unload it. When the driver asked why, he was told that if the car was older than x number of years and had over a certain mileage on it, they would not work on it. He said most of the time the repairs were so expensive, the customer would not have it repaired. Any thoughts?

Posted

I had a guy bringing me junk for years. One day we got talking and I said to him, "Jim, you work hard, go buy yourself a new car. For what you pay me a month in repairs you can be driving a new car" Later that night I thought wow that was dumb for me to say that, what was I thinking? This guy is now one of my best customers, we service his new car. It worked out much better for both of us.

Posted

About the only thing we say no to are modified cars. I can't work on someones home engineered backyard mechanic's wanna be race car and expect a good outcome. We don't do engine swaps either. It hurts to turn away money but getting bogged down with a motor job is really bad for me with only one tech at the moment.

  • Like 1
Posted

We won't turn away any vehicle, but I will always have a conversation with the customer, if the average cost of repairs, is starting to surpass the cost of a newer vehicle.

  • 5 months later...
Posted

A customer doesn't always make a friend but a friend often makes a customer.

 

I'm not a smart guy but I know a good deal when I see I get 2 for 1. I'm looking for friends.

 

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         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
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      Lagniappe (Books, Links, Other Podcasts, etc)
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      https://www.nationaldaycalendar.com/ 
      https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Doing Video Every Day For A Month
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      Show Notes with Timestamps
      Introduction to April Marketing (00:00:10)  The hosts introduce the episode and discuss the focus on marketing strategies for April. Spring Car Care Month (00:02:43)  April is highlighted as Spring Car Care Month, emphasizing vehicle maintenance and customer education. Car Care Clinics (00:03:11)  Hosts suggest hosting car care clinics to engage customers and educate them about vehicle maintenance. Vida: Video Every Day in April (00:04:55)  Discussion on the importance of video marketing and committing to daily video creation for engagement. Celebrating National Pickleball Month (00:07:44)  Hosts encourage engaging posts related to National Pickleball Month, even if not directly automotive. Honoring EMS Week (00:08:12)  Discussing ways to celebrate and honor first responders during EMS Week with discounts or special offers. Tax Return Promotions (00:09:55)  Promoting services around tax returns, encouraging customers to invest in vehicle maintenance with their refunds. April Fool's Day Marketing (00:10:48)  Ideas for fun social media posts and jokes to engage customers on April Fool's Day. National Ride Your Horse to a Bar Day (00:14:09)  Hosts humorously discuss the quirky holiday and encourage creative marketing ideas around it. National 4x4 Day (April 4) (00:14:45)  Celebration ideas for off-road enthusiasts and engaging posts for customers. World Rat Day (April 4) (00:15:18)  Discussion on celebrating the impact of rats on auto repairs. National Rita Roadmap Day (April 5) (00:16:12)  A fun take on roadmap reading skills among staff. International Pillow Fight Day (April 5) (00:16:27)  Humorous suggestions for a pillow fight as social media content. National Grilled Cheese Sandwich Day (April 12) (00:17:05)  Ideas for a grilled cheese challenge at the shop. State Pride Days (April) (00:17:28)  Encouragement to celebrate local state days and community engagement. Tax Day and National That Sucks Day (April 15) (00:18:08)  Creative marketing ideas related to tax day and repairs. National Auctioneers Day (April 17) (00:19:08)  Fun activities like staff auctioneering for customer engagement. Easter (April 20) (00:19:40)  Ideas for Easter celebrations and community involvement. Girl Scout Leaders Day and Earth Day (April 22) (00:20:24)  Promoting community ties with Girl Scouts and environmental awareness. Clean Comedy Day (April 28) (00:21:38)  Encouraging clean jokes and humor among staff. Viral Video Day (April 29) (00:22:17)  Encouragement to create engaging videos for social media. April Showers Bring May Flowers (00:23:38)  Marketing strategies related to spring maintenance and vehicle care.
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected] 
      Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others


      Tune in for another episode next week. Until then, go fill those bays!
      Talking Points


      General Topics for April:
      April showers bring may flowers - wiper blades, Aquapel, tires Continuing the theme from March Spring maintenance and cleaning Pot holes - winter damage Change back to summer tires Continue with the tax refund talk
      Days of the Year - Monthly Themes
      April is the first of the two National Car Care Months VEDA - Video Every Day in April


      Days of the Year - Weekly Themes
      National EMS Week


      Days of the Year - Daily Themes
      4/1 April Fools Day 4/2 National Ride Your Horse to a Bar Day 4/3 National Burrito Day 4/4 World Rat Day ⅘ International Pllow Fight Day ⅘ National Read a Road Map Day 4/12 National Grilled Cheese Sandwich Day 4/15 National That Sucks Day 4/17 National Auctioneers Day 4/20 Easter 4/22 National Jelly Bean Day 4/28 Clean Comedy Day 4/29 Viral Video Day














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    • By Joe Marconi

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    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
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    • By marxautocenter

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    • By carmcapriotto
      Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified
      Network of shops are trusted by millions of customers each month. Learn more at
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      https://shopmarketingpros.com/ep-131-branding-your-shop-as-a-concierge-auto-repair-shop/ - Branding Your Shop As A Concierge Auto Repair Shop
      https://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Part 4 – A Service Advisor’s Take on Customer Retention with Michael Doherty
      https://remarkable.com/ - Remarkable notebook
      Show Notes with Time Stamps
      Introduction to the Podcast (00:00:01)  The podcast episode begins with an introduction to the Auto Repair Marketing Podcast.   Welcome and Topic Introduction (00:00:10)  Brian Walker welcomes listeners and introduces the topic of making great first impressions in auto repair.  Secret Shopper Concept (00:01:03)  Kim discusses the idea of offering secret shopper services to evaluate first impressions in auto repair shops.   Frog in Boiling Water Analogy (00:01:20)  Brian uses an analogy about a frog in boiling water to illustrate how business owners can overlook issues.   Personal Experience with Shop Cleanliness (00:02:26)  Kim shares a personal story about noticing cleanliness issues in her shop after sitting on the floor.   Origin of the Episode's Topic (00:03:13)  Kim explains that the episode's topic originated from a class she taught about hosting events in auto repair shops.   Creating a First Impression Checklist (00:04:08)  Kim mentions her intention to create a first impression checklist based on customer journey insights.   Importance of Online Presence (00:04:51)  Discussion shifts to how potential customers first experience a business online, including websites and Google profiles.   The Grunt Test (00:06:39)  Brian explains the "grunt test," where a stranger should easily understand what a website is about.   Evaluating Website Impressions (00:08:04)  Kim emphasizes the importance of assessing what feelings a website evokes in potential clients.   Social Media's Role in First Impressions (00:10:12)  The conversation covers how social media contributes to first impressions and customer perceptions.   Content Strategy and Audience Alignment (00:12:08)  Brian shares a client's unconventional marketing strategy and the importance of aligning content with audience expectations.   Google Business Profile Importance (00:12:59)  Kim highlights the significance of maintaining an accurate and complete Google Business Profile for attracting customers.   Customer Experience in a Hurry (00:14:01)  Kim discusses how potential customers often search for auto repair services quickly, emphasizing the need for accurate information. Improving Waiting Area Appearance (00:15:02)  Discusses the importance of updating photos of the waiting area to enhance customer impressions. The Importance of Phone Etiquette (00:15:38)  Emphasizes listening to phone calls to ensure service advisors are friendly and professional. First Impressions Over the Phone (00:16:38)  Highlights how the tone and manner of answering calls can significantly impact first impressions. Customer Experience During Calls (00:17:18)  Explores the importance of a welcoming greeting and attentive service during phone interactions. Listening to Recorded Calls (00:19:22)  Encourages shop owners to review recorded calls to improve customer service quality. Customer Experience in Shops (00:21:36)  Discusses a personal anecdote about poor customer service and its impact on first impressions. Evaluating Online Scheduling Experience (00:24:26)  Stresses the importance of user-friendly online scheduling systems for customer satisfaction. Drive-By Assessment of Shop Appearance (00:26:23)  Encourages shop owners to evaluate their business from a customer's perspective for first impressions. Parking Lot and Vehicle Presentation (00:27:27)  Discusses the significance of a tidy parking lot and appropriate vehicles for attracting customers. Signage and Branding Consistency (00:29:03)  Highlights the importance of maintaining updated and clear signage to reflect the brand accurately. The Story of the Old Shop (00:29:52)  Brian shares a humorous anecdote about visiting an old shop and its rundown appearance. The Importance of Cleanliness (00:30:46)  Discussion about how exterior cleanliness impacts first impressions in auto repair shops. Creating a Welcoming Atmosphere (00:31:27)  Kim emphasizes the significance of the waiting area’s atmosphere and sensory experiences for customers. Sensory Experiences Matter (00:31:47)  Exploration of how smell and touch affect customers' perceptions in an auto repair shop. Comparing Experiences (00:34:29)  Kim discusses how customers compare their experiences to other businesses like Chick-fil-A. Details Matter (00:35:28)  Highlighting the importance of small details in creating a positive customer experience. Creating a Family-Friendly Environment (00:36:55)  Discussion on accommodating families and making kids feel welcome in the shop. Comfort in the Waiting Area (00:38:39)  Brian stresses the need for comfortable seating and a welcoming environment for customers. Responsibility for Cleanliness (00:39:23)  Discussion on who is responsible for maintaining cleanliness in the shop. Bathroom Cleanliness (00:40:20)  A personal story about the poor state of a customer-facing bathroom and its impact. Thoughtful Amenities (00:41:24)  Kim talks about providing thoughtful amenities for female customers in the bathroom. Impression of Cleanliness (00:43:19)  Discussion on the importance of maintaining high standards of cleanliness in customer-facing areas. Shop Area Cleanliness (00:44:11)  Importance of maintaining a bright, clean, and organized shop environment for clients and staff. Efficient Shop Layout (00:45:02)  Discusses the necessity of an efficient layout to enhance workflow and client experience. Client Interaction (00:46:05)  Emphasizes tailoring conversations with clients based on their vehicle ownership goals. Permission for Inspections (00:47:58)  Importance of asking for permission to perform inspections to enhance client trust and experience. Client Follow-Up (00:48:59)  Discusses the significance of following up with clients post-service to ensure satisfaction. Team Appearance (00:49:48)  Highlights how professional attire of staff can impact first impressions on clients. Importance of First Impressions (00:50:45)  Stresses that consistent positive impressions lead to long-term client relationships and referrals. Final Thoughts and Checklist (00:50:46)  Introduction of a PDF checklist for staff to enhance awareness of shop cleanliness and organization.
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Click to go to the Podcast on Remarkable Results Radio


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