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When my granddaughter, Jenna, was about four years old, we were headed to the park playground.
And on the way, we stopped to pick up something from one of my clients.


post-1866-0-40012200-1430510641_thumb.jpg

As soon as we walked into the showroom, she slapped her hand over her nose and loudly said,
"Ewwww... what is that smell?"

 

It took me a couple of seconds to discover she was referring to the smell of the tires.

Because at her height, her little nose was directly aimed at a tire display.
So, I took a big whiff myself and said to her, "Jenna, that's the smell of money."
She and I had a fun conversation in the car afterwards about how an auto repair "store"
makes money by taking care of Mommy's and Daddy's cars.
Which brings me to what took place in D.C. this past week. And how this relates to money.
And you.
All the industry magazines are talking about this event. Here is a link to the official report:
Here are some links that summarize the report:
In essence, the Auto Care Association unveiled the first-ever "State Of The Auto Care
Industry Report" at an inaugural Industry Forum in Washington, D.C.
This forum of people gathered together to discuss the huge impact the auto repair
industry makes on the economy.
I usually don't follow what happens in D.C. However, this information impacts every single
auto repair business, so it obviously caught my attention.
There were a number of things that stood out for me.
  1. Average vehicle is 11.5 years.
  2. 12-plus-year-old vehicles will grow by 15 percent.
  3. These vehicles are primarily serviced at independent repair facilities.
Never in the history of the automotive industry has there been such a high percentage of
older vehicles on the road.
And that number is climbing.
The other good news is: "vehicles in the 'new to 5-year-old' range are expected to grow by 32%."
That's a huge number of cars that will be coming off of warranty.
Anyway, you look at it... that's a lot of opportunity.
What are your thoughts about this report? And how do you see it impacting your business?

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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